Event Marketer

MARCH 21, 2022

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history. During NBA All-Star Weekend in Cleveland, the brand once again tackled a new sphere.

Sponsorships 320

Sponsorships Fashion Retail Sports 320

Event Marketer

DECEMBER 14, 2021

Popular brand personality Jake from State Farm made appearances at two live tailgating events. Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. The post State Farm Sends NFL Fans on a Treasure Hunt for Footballs and NFTs appeared first on Event Marketer.

Social Media 296

Social Media Sponsorships Sports Tech 296

Eventbrite UK

AUGUST 7, 2017

The post The Best Social Media Tools for Event Marketers appeared first on Eventbrite UK Blog. Having a presence on social media is no longer enough! You need to up your game constantly and you can do this with the help of the best social media tools.

Social Media 122

Social Media Event Marketing Marketing Events 122

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. The post Five Ways to Leverage the Cameo Platform to Personalize Engagement appeared first on Event Marketer. View this post on Instagram.

Retail 296

Retail Social Media 2022 2021 296

Event Marketer

JUNE 21, 2021

Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. The app is built for users to do everything from connect to their favorite musicians to catch sporting event post-shows to get up to date with recaps of recently-dropped news. Available on: iOS and recently went into beta for U.S. Android users.

Social Media 356

Social Media Advertising Speakers 2020 356

Event Marketer

MARCH 27, 2023

According to PetSmart’s research, more than one-third of pet parents are also major sports fans, so the brand left no stone unturned when it came to finding creative ways to engage with the crossover audience throughout the 2022-2023 NFL season. Agency: Activent.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

Event Industry News

APRIL 24, 2024

The Arnold Sports Festival UK made a triumphant return to the NEC Birmingham over the weekend of March 15-17, 2024, boasting an impressive line-up of sports and activities, attracting a community of 30,000 competitors and visitors.

Sports 59

Sports 2024 Event Design Event Marketing 59

Event Marketer

JUNE 20, 2024

NVIDIA ceo Jensen Huang, sporting his usual black leather jacket, made an impressive entrance riding his own star power, with the screen behind him black. Closeups of both ceos were fed to the screens hovering in the center of the Sphere, while the rest of the background offered a vivid representation of technology.

Corporate Events 276

Corporate Events Global Events Technology Venues 276

Event Industry News

MAY 22, 2019

Full Name: Aleksandra Panyukhina Company: SEMrush Job Title: Head of Event Marketing. Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. It’s been a bit more than 10 years in events for me.

Event Technology 74

Event Technology Technology Tech Sports 74

Event Industry News

OCTOBER 5, 2023

Athena, the iconic Art Deco events venue in Leicester’s vibrant cultural quarter, has conducted new research shedding light on the top priorities of sports event organisers. Planners highlighted the importance […]

Sports 69

Sports Venues Events Event Design 69

Event Industry News

DECEMBER 11, 2024

London Marathon Events (LME), the worlds leading mass-participation events organiser and the first-ever sports buyer of carbon removals, has signed its third deal with CUR8. LME will purchase 1,935 tonnes of carbon removals from the global carbon removals market maker to support its progress to net zero.

Sports 59

Sports 2022 Marketing Events 59

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. While in its infancy, AR was often used by brands as part of a gimmick that included the technology for the sake of the buzzword. Agencies: Infinity Marketing Team ; Zeno. Agency: Courageous.

Fashion 310

Fashion 2023 Sponsorships Technology 310

Event Industry News

JANUARY 3, 2024

Nine cultural and sporting events set to take place in the West Midlands have shared £3 million of Commonwealth Games legacy funding to help bring hundreds of thousands of people together in the region. Giving an estimated £11.5

Sports 69

Sports Events Event Design Event Marketing 69

Event Industry News

OCTOBER 9, 2019

Sam Chance is the Portfolio Marketing Manager at Fresh Montgomery overseeing shows including Hotel, Restaurant & Catering, ScotHot, Independent Hotel Show, PUB and The Foodservice Show. With number of visitors ranging from 3,000 up to 20,000 technology and the efficiencies it creates is vital in helping drive visitor attendance.

Event Technology 75

Event Technology Technology Tech Event Tech 75

Event Marketer

JANUARY 24, 2022

Before and during the event, fans connected through mobile viewing within the NFL app, a co-viewing experience in the Yahoo Sports mobile app and inside the virtual 5G stadium in Fortnite. The post Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022 appeared first on Event Marketer.

2022 287

2022 Retail Fashion Transportation 287

Smart Meetings

APRIL 27, 2021

In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. Think sports broadcast or late-night talk show. Peltier says. The Numbers.

2019 279

2019 Sports 2020 Technology 279

Event Marketer

DECEMBER 18, 2023

Coming off a successful showing of AfroTech Conference 2023—which featured health, women’s and sports summits, as well as heavy-hitting speakers like Issa Rae, Marsai Martin, Timbaland and Robert F. Simone White, SVP-AfroTech and Live Events at Blavity Inc. left) Event Marketer: You just hosted AfroTech Conference last month.

Tech 304

Tech 2023 Conference 2024 304

Event Marketer

OCTOBER 9, 2023

More AI Strategies: Five Brands Activating Tech-powered Engagements, from an AI ‘Oracle’ to Holographic Projections Five Fast Facts: Metacore’s Live Action ‘Merge Mansion’ Experience SIX INSIGHTS ON THE CURRENT STATE OF AI IN EVENTS Marketers are becoming GenAI prompt experts. AI isn’t coming for event marketers’ jobs.

Tech 320

Tech Technology Events Marketing 320

Event Industry News

OCTOBER 14, 2019

As the Operations lead on upcoming events in Hong Kong, New York and Sydney, he is constantly working with a range of the latest event technologies to deliver these events successfully. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Brand Events.

Event Technology 65

Event Technology Technology 2019 Meetings 65

Eventmobi

SEPTEMBER 11, 2018

The proliferation of smartphones and other digital devices means engaging event attendees via social media, event apps, live polls, push notifications, and other apps available is no longer a nice-to-have for event planners. The Event Technology Breaking Point – When Your Tools Are Not Talking To Each Other.

Event Management 189

Event Management Technology Management Event Apps 189

Eventbrite UK

JULY 31, 2017

With video predicted to account for 79% of global internet traffic by 2020, it's a form of media that event organisers need to use to promote events. The post How To Use Video For Event Marketing: Before, During, and After appeared first on Eventbrite UK Blog.

Event Marketing 97

Event Marketing Marketing 2020 Events 97

Event Industry News

FEBRUARY 12, 2025

Ten local authorities trial Green Events Code of Practice (GECoP) to introduce new minimum environmental standards Findings from 60 music, sports and community events demonstrate overwhelming support for nationally aligned standards A landmark pilot project has demonstrated that local authority-led assessments can drive widespread sustainability in (..)

Sustainability 64

Sustainability Sports Events Event Design 64

Event Industry News

OCTOBER 16, 2023

These unique sporting venues have transformed into […] When you think of horse racing, you might envision a thrilling race, the thunder of hooves, and the elegance of jockeys guiding their steeds to victory. But what if we told you that The Jockey Club are not just about horseracing? They are so much more than that!

Sports 59

Sports Venues Event Design Event Marketing 59

Grenadine

AUGUST 6, 2018

Technology has undoubtedly changed almost every aspect of our lives, and for the event planner, the way we manage events. Technology is progressively changing the way events are planned and executed, what guests do on-site, and even how they are evaluated. Where have you utilized technology in your event planning?

Event Technology 61

Event Technology Technology Food and Beverage Trade Shows 61

GEVME

AUGUST 15, 2019

You can change the boring course of any event with carefully prepared program content and a sustainability plan. . Infusing events with hands-on experiences. Interest is growing in events that include the participation of event market professionals, along with engaging event sessions. Health & wellness.

2020 219

2020 2019 Negotiating Technology 219

Event Industry News

APRIL 25, 2024

Joy Squad, the premier provider of custom photo booth activations for events across the United States, is thrilled to announce its headline sponsorship for the Event Technology Awards U.S & Canada. The sponsorship marks a significant milestone in Joy Squad’s commitment to innovation and excellence in event technology.

Event Technology 69

Event Technology Technology Sponsorships Events 69

Event Industry News

SEPTEMBER 2, 2019

Event Tech Live (ETL) – Europe’s only free-to-attend show dedicated to the world of #EventTech – has today announced that registration in now open. Sessions announced today include; The ultimate guide to free tech tools for your events, 5 Ways to increase revenue through technology and Is facial recognition right for you?

Event Tech 103

Event Tech 2019 Tech Sports 103

Event Marketer

MARCH 23, 2022

The post How Comcast Business Solved the Connectivity Gap at PGA Tour appeared first on Event Marketer. The Comcast Business Pavilion presents an original hospitality experience that caters to business leaders.

Hospitality 326

Hospitality Sponsorships 2021 Entertainment 326

Event Industry News

JANUARY 29, 2025

Interactive and immersive technology specialist Arcstream has appointed sports and leisure specialist David Bright as Sales Director. David, known for his extensive experience in digital solutions for the sports and events sector, most recently as Head of Sports and Leisure at LED specialists Bendac.

Sports 59

Sports Technology Events Event Design 59

Event Industry News

JANUARY 10, 2025

The cap would apply to tickets in the live events industry including sport, music, comedy and theatre. The government has announced plans to cap the price of resale tickets in a clamp-down on ticket touts who bulk buy tickets and then resell them for huge profits.

Government 59

Government Sports Events Event Design 59

Eventory

JANUARY 17, 2019

This is often noticed by companies that run event marketing activities. Is it possible to measure the impact of wearable event technology on event success? What is wearable technology? They find use in many industries, such as healthcare, sports, or even the event industry. Attendance.

Event Technology 72

Event Technology Technology Social Media 2017 72

Event Industry News

JULY 8, 2019

is a flexible integration platform that connects 200 events, sales and marketing cloud applications. It also solves data integration issues for both event organisers and event technology SaaS providers. Tech provided: iPaaS – integration of events, marketing and sales cloud tools. Brand Events.

Event Tech 87

Event Tech Tech Sports 2017 87

Cvent: Event Marketing

MAY 16, 2018

Recent technology trends have completely changed the face of the MICE industry. By adopting these latest event technology upgrades, event organizers can deliver exceptional events and stand out from the crowd. The Event Technology of the Moment – Artificial Intelligence. Extend your reach.

Event Technology 58

Event Technology 2018 Technology Social Media 58

Grenadine

AUGUST 6, 2018

Technology has undoubtedly changed almost every aspect of our lives, and for the event planner, the way we manage events. Technology is progressively changing the way events are planned and executed, what guests do on-site, and even how they are evaluated. Where have you utilized technology in your event planning?

Event Technology 52

Event Technology Technology Food and Beverage Trade Shows 52

Event Marketer

AUGUST 5, 2022

Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives in attendance. Photo credit: Luke Hayes.

2022 246

2022 Education Advertising Transportation 246

Eventmobi

SEPTEMBER 12, 2018

The proliferation of smartphones and other digital devices means engaging event attendees via social media, event apps, live polls, push notifications, and other apps available is no longer a nice-to-have for event planners. The Event Technology Breaking Point – When Tools Are Not Talking To Each Other.

Event Management 150

Event Management Management Event Apps Negotiating 150

Eventmobi

SEPTEMBER 12, 2018

The proliferation of smartphones and other digital devices means engaging event attendees via social media, event apps, live polls, push notifications, and other apps available is no longer a nice-to-have for event planners. The Event Technology Breaking Point – When Tools Are Not Talking To Each Other.

Event Management 150

Event Management Management Event Apps Negotiating 150