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From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech

Event Marketer

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. This surge in mind-boggling tech seems to have happened overnight. But experts agree that two years of living life virtually during the pandemic has played a major role in accelerating the adoption of emerging technologies.

Tech 321
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Envoku to Talk Personalisation

Prestige Events Magazine

Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.

2025 262
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The Meetings Show starts search for innovators and experts for 2025 show

Prestige Events Magazine

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?

2025 264
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Nine High-tech Solutions to Explore in the COVID-19 Era

Event Marketer

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees.

Tech 363
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The Brief: Ice Festivals and Big Rings

Event Marketer

Photo: Courtesy of the Baltimore Ravens THIS TECH BRAND SNIFFED OUT A NEW WAY TO DISTRIBUTE SCENT Este Lauder Companies is poised to shake up the luxury home fragrance game thanks to new scent technologyand the implications for the experiential marketing world look promising. Oh, and the Ravens made it (artificially) snow each day.

2025 290
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New Year, New Approach: Four Ways AT&T is Upgrading its Event Marketing Tactics in 2022

Event Marketer

The key to event marketing in the year ahead is to be flexible and fully prepared to adjust to varying consumer preferences, needs and comfort levels. Embrace the widespread adoption of event technology. You Might Also Like: Year in Review: The Top 10 Stories of 2021, Plus Our 2022 Futurecast. Brands must offer choice.

2022 348
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Organically Grown Event Tech Live Challenged The Critics and Won

EventTechBrief

A little more than six years ago, Adam Parry, a self-proclaimed “tech guy,” noticed a void in his industry. While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. Attendance at Event Tech Live is free.