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The rise of new-era digital platforms and tools offers eventmarketers a fresh engagement opportunity. This surge in mind-boggling tech seems to have happened overnight. But experts agree that two years of living life virtually during the pandemic has played a major role in accelerating the adoption of emerging technologies.
Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have you got the handle on hybrid?
As eventmarketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on EventTechnology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees.
Photo: Courtesy of the Baltimore Ravens THIS TECH BRAND SNIFFED OUT A NEW WAY TO DISTRIBUTE SCENT Este Lauder Companies is poised to shake up the luxury home fragrance game thanks to new scent technologyand the implications for the experiential marketing world look promising. Oh, and the Ravens made it (artificially) snow each day.
The key to eventmarketing in the year ahead is to be flexible and fully prepared to adjust to varying consumer preferences, needs and comfort levels. Embrace the widespread adoption of eventtechnology. You Might Also Like: Year in Review: The Top 10 Stories of 2021, Plus Our 2022 Futurecast. Brands must offer choice.
A little more than six years ago, Adam Parry, a self-proclaimed “tech guy,” noticed a void in his industry. While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. Attendance at EventTech Live is free.
I could keep going, but the point has already been made and accepted: events and experiences are and will continue to be necessary for building business. So why is it that the conversations in the event and experiential marketing space are becoming hackneyed and predictable? So, what’s the future of tech?
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of EventMarketing report, 78.5% Moving away from these outdated methods frees up time and resources, allowing organizers to focus on event quality and experience.
More Technology-Forward Event Strategies: Hot Property: Brand Experiences at Scope for Miami Art Week. Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. Holograms, a rare NFT offer and a gallery of objects from the future were part of the tech-forward event.
And would you feel as confident in your ability to track the event’s performance? Eventmarketing campaigns are much more complex than most online campaigns, and eventmarketingtechnology is relatively new compared to other martech solutions. Probably not. role in driving attendance.
As technology continues to advance, this guide is designed to connect you with the latest tools, trends, and providers in eventtechnology. Whether you’re an event organiser, supplier, or venue, this guide is packed with essential insights and resources for building memorable, innovative, and efficient events.
The high-tech projections featured historic NBA highlights from four decades across four cities. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. 18-20, in Cleveland.
Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
Hey marketing leaders, buckle up because we’re about to dive into the exciting world of eventmarketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.
Skift Take: Generative AI is set to revolutionize eventmarketing. This native integration with event management platform InEvent is the next step towards AI-written copy becoming commonplace across business events. Miguel Neves Read the Complete Story On Skift Meetings
London and New York-based eventtech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. as a $1 trillion market opportunity. Glisser Raises $4.9M May 17, 2022.
The stage was set, the spotlight shone brightly, and the most innovative names in eventtechnology were celebrated at this year’s EventTechnology Awards! Bringing together the brightest minds and groundbreaking solutions, this year’s ceremony honoured those shaping the future of events across the globe.
As an official CFP sponsor for the last nine years, AT&T upped the ante in 2023 with a tech blitz executed across a variety of sponsored events and experiences. A highlight was the 360-degree XR scanning tech the brand brought to its sponsored Fan Bowl, a 4,000-square-foot activation zone. 6-9, in Los Angeles.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
At Jomablue, we empower event professionals to deliver seamless, impactful experiences through our end-to-end eventtechnology platform. From pre-event setup, to onsite engagement, and post-event analysis, Jomablue’s tools cover every stage of the event journey.
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Powering Unforgettable Event Experiences At Fenix EventTechnology, we specialise in delivering cutting-edge AV, production, and technical solutions for live events of all sizes. Why Choose Fenix?
The finalists for the highly anticipated EventTechnology Awards 2024 (ETA) have been officially announced, celebrating the companies, products, and individuals pushing the boundaries of innovation in the eventtechnology industry. The wait is over!
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. And these are just some of the powerful ways AI is driving engagement and ROI at events.
Renowned for creating world class experiential marketing solutions that merge the limits of live and online, 2Heads were nominated in four categories at this years EventTechnology awards on the agency’s debut year of entering.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.
Fifteen months into the pandemic, some eventmarketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans.
by Kristen Koenig, RVP, Video Sales & Partnerships at RingCentral In today’s tech world, strategy drives technology selection. However, in the world of events, technology not only has to serve the strategy, but flex to meet ever-evolving tactics.
Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app. ” -Todd Kaplan, Pepsi. EXPERIENCES & EXTRAS.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
ADITUS, a leading provider of sustainable eventtechnology solutions, is proud to announce its role as the Official Sustainability Supplier Partner for EventTech Live (ETL) and Event Sustainability Live (ESL).
Choose 2 Rent, a leader in innovative technology solutions for the events industry, has reaffirmed its commitment to driving eventtechnology forward by signing on as the Headline Sponsor for EventTech Live (ETL) London 2025.
As its strategy has progressed, Sleep Number says the right application of eventtechnology, scientific data and human elements have advanced its reputation at the event from “why are you here” to “will you help lead the conversation.”. Integrate technology that paints the broader picture.
There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era EventMarketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.
We’re thrilled to share that Evessio has been named “Best Event Management Platform” at the EventTechnology Awards 2024! This incredible recognition means so much to us, especially in such a competitive category judged by some of the most respected leaders in the events industry.
The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%
They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. A lot of times, it’s a kind of homecoming for the tech folks.” The media company, under Blavity Inc.,
The events industry has been behind some of the most innovative tech conferences in the past decade. Needless to say, 2020 is set to be another bar-raising year for event management professionals. Needless to say, 2020 is set to be another bar-raising year for event management professionals. Event Planner Expo.
It was something that might be of even greater impact than their work on hybrid events and arguably may become their legacy in the industry: Event Design Canvas. Read More : Virtual and Hybrid Meeting Tech Updates You Need Now. Read More : From Planners to Producers: Tech Tips for Virtual Event Success.
The taste of she-crab soup and locally made Tarnished Truth bourbon added authenticity and flavor to the event. Leverage Human-centric EventTech Will Curran Tech trends eventually lead back to people. It is also a central place where everyone can access events, products and answers to questions from people they trust.
EventTech Live (ETL) and Silent Seminars are thrilled to announce the continuation of their longstanding partnership for a ninth consecutive year, bringing unparalleled audio experiences to the 2024 edition.
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