Event Marketer

MARCH 14, 2022

The high-tech projections featured historic NBA highlights from four decades across four cities. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. 18-20, in Cleveland.

Sports 306

Sports Tech Sponsorships 2022 306

Smart Meetings

APRIL 15, 2022

Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced Event Marketing and Management Heart.

Event Tech 264

Event Tech Tech Meetings Insurance 264

IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

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2024 Event Marketing Marketing Sustainability 195

EventMB

FEBRUARY 13, 2023

Skift Take: Generative AI is set to revolutionize event marketing. This native integration with event management platform InEvent is the next step towards AI-written copy becoming commonplace across business events. Miguel Neves Read the Complete Story On Skift Meetings

Event Technology 225

Event Technology Technology Event Marketing Marketing 225

EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. as a $1 trillion market opportunity. Glisser Raises $4.9M May 17, 2022.

Event Tech 209

Event Tech Tech 2021 2022 209

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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Event Marketing Marketing Tech Events 149

Event Marketer

JANUARY 8, 2025

We also talked digital events, the changing digital+live landscape, and tech trends impacting the evolution of event tech.

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2025 Event Technology Technology Tech 130

Event Marketer

JANUARY 23, 2023

As an official CFP sponsor for the last nine years, AT&T upped the ante in 2023 with a tech blitz executed across a variety of sponsored events and experiences. A highlight was the 360-degree XR scanning tech the brand brought to its sponsored Fan Bowl, a 4,000-square-foot activation zone. 6-9, in Los Angeles.

Tech 246

Tech 2023 Technology Advertising 246

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Endless Events

MAY 5, 2022

Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.

Event Technology 126

Event Technology Technology Event Tech 2013 126

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

PCMA Convene

JUNE 11, 2021

Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans.

Event Marketing 116

Event Marketing Marketing Event Tech Tech 116

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app. ” -Todd Kaplan, Pepsi. EXPERIENCES & EXTRAS.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

Meetings 264

Meetings Trade Shows Tech Event Tech 264

Prestige Events Magazine

NOVEMBER 13, 2024

Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.

2025 262

2025 Event Tech Tech Technology 262

Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?

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2025 Meetings Education Speakers 264

Event Marketer

FEBRUARY 7, 2022

As its strategy has progressed, Sleep Number says the right application of event technology, scientific data and human elements have advanced its reputation at the event from “why are you here” to “will you help lead the conversation.”. Integrate technology that paints the broader picture.

Trade Shows 331

Trade Shows Technology Tech Retail 331

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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2021 Event Marketing Marketing Technology 138

Event Marketer

DECEMBER 18, 2023

They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. A lot of times, it’s a kind of homecoming for the tech folks.” The media company, under Blavity Inc.,

Tech 306

Tech 2023 Conference 2024 306

SmartMeetings

JUNE 16, 2022

It was something that might be of even greater impact than their work on hybrid events and arguably may become their legacy in the industry: Event Design Canvas. Read More : Virtual and Hybrid Meeting Tech Updates You Need Now. Read More : From Planners to Producers: Tech Tips for Virtual Event Success.

Event Tech 126

Event Tech Tech Technology Consulting 126

Smart Meetings

APRIL 28, 2023

The taste of she-crab soup and locally made Tarnished Truth bourbon added authenticity and flavor to the event. Leverage Human-centric Event Tech Will Curran Tech trends eventually lead back to people. It is also a central place where everyone can access events, products and answers to questions from people they trust.

Meetings 257

Meetings Tech Event Tech Hotels 257

Attendease

FEBRUARY 20, 2019

Regardless, it seems likely that planners will be asked to do more with less in 2019, which makes selecting the right event technology tools even more important than before. Event Personalization. The Group explains, “Don’t overthink things – don’t overestimate what you need to offer to create a great event.

2019 375

2019 Event Planning 2016 2018 375

Bizzabo

JUNE 4, 2021

Instead, we'll walk through a variety of different solutions so that you can find the one that is best for your unique event marketing needs. 3 Stages of the Event Lifecycle. What to do (and tools to use) before the event. What to do (and tools to use) during the event. Building an On-Brand Event Website.

Tech 110

Tech Event Apps Event Management Social Media 110

Attendease

FEBRUARY 4, 2020

The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. 57% of the event professionals who took part in the survey stated that the budget needs to increase in order to improve the event experience.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Planning Pod

JULY 7, 2022

When I set out to write this blog post on event tech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry. Projection mapping.

Event Tech 103

Event Tech Tech Social Media Technology 103

Event Marketer

OCTOBER 9, 2023

Event profs discuss how they’re leveraging GenAI, risks and responsibilities, and the tech’s current limitations When we polled the experiential marketing community in March on how artificial intelligence is impacting the industry, 75 percent of respondents said they believed AI will change the course of events.

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Tech Technology Events Marketing 321

Event Marketer

OCTOBER 30, 2023

Incorporating the same prompts but yielding different outputs that, ultimately, create the same overarching experience, is a first in the world of AI, according to Momentum Worldwide, with which Coca-Cola partnered to develop the Coke AI Studio, with assistance from tech partner Tool.

Tech 321

Tech Sponsorships Technology Marketing 321

EventMB

FEBRUARY 7, 2023

Skift Take: New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results. Miguel Neves Read the Complete Story On Skift Meetings

Event Technology 218

Event Technology Event Marketing Technology Events 218

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Moving away from these outdated methods frees up time and resources, allowing organizers to focus on event quality and experience.

Tech 78

Tech 2030 Technology 2025 78

Event Industry News

MAY 2, 2024

The Event Technology Awards U.S. Among the esteemed recipients is industry luminary Julius Solaris, who has been lauded with the esteemed Outstanding Contribution Award for his profound impact and innovative contributions to the field of event technology. and Canada proudly announces the winners of its latest edition.

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Event Technology Technology Events Event Tech 116

Planning Pod

OCTOBER 4, 2023

With event attendee expectations shifting, event organizers are on the lookout for fresh ways to create memorable experiences—and that’s where event technology can be a game-changer. Here’s everything you need to know about event technology solutions to leave a lasting impression on your attendees.

Event Technology 88

Event Technology Technology Social Media Tech 88

EventMB

SEPTEMBER 4, 2024

Skift Take: Cvent has acquired event marketing technology company Splash, the event technology giant’s fourth acquisition this year. Andrea Doyle and Miguel Neves Read the Complete Story On Skift Meetings

Event Technology 195

Event Technology Technology Event Marketing Marketing 195

Event Marketer

DECEMBER 14, 2021

We are thrilled with our first foray into this type of tech marketing and all of the awareness and engagement it brought,” says Griffin, who pointed out that it was the first time State Farm created and released NFTs as part of a larger strategy to leverage innovative tech trends to reach consumers.

Social Media 299

Social Media Sponsorships Sports Tech 299

Social Tables

OCTOBER 5, 2023

In a rapidly evolving digital landscape, event technology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.

Event Technology 88

Event Technology Technology Sustainability Social Media 88

Event Marketer

JANUARY 18, 2022

It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more. Agency: NParallel).

Wireless 334

Wireless Trade Shows Automotive 2030 334

Event Marketer

FEBRUARY 9, 2022

A high-energy “Dream in Black” pitch competition invited emerging tech entrepreneurs of color to present ideas and the impacts that they are making in Black communities. Agencies: 5WPR; Superfly (experiential); AT&T (365 marketing). Celebrity judges Angela Yee and Iddris Sandu led the competition.

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Financial Banking Entertainment Event Apps 336