Event Marketer

JANUARY 10, 2022

The key to event marketing in the year ahead is to be flexible and fully prepared to adjust to varying consumer preferences, needs and comfort levels. Embrace the widespread adoption of event technology. You Might Also Like: Year in Review: The Top 10 Stories of 2021, Plus Our 2022 Futurecast. Brands must offer choice.

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Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. But experts agree that two years of living life virtually during the pandemic has played a major role in accelerating the adoption of emerging technologies. This surge in mind-boggling tech seems to have happened overnight.

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Event Marketer

DECEMBER 17, 2024

Theres also a greater need for staffers who are able to take on cross-functional positions, like handling both client services and event production under one role. And then theres the ever-increasing need for professionals who have a firm grasp on event technology and platform integration. Want to contribute a column?

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Eventmobi

JANUARY 7, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.

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Guidebook

JANUARY 3, 2025

The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%

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Event Industry News

MARCH 13, 2025

Jonas Event Technology (JET), a leading provider of event registration services and technology, is proud to announce the appointment of Sarah Cox as its new Managing Director. With eight years in senior roles at Noble Events […]

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Event Marketer

MARCH 6, 2023

CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. The post What to Expect in Experiential Technology This Year appeared first on Event Marketer. This year’s show, Jan.

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Event Marketer

JANUARY 21, 2025

Photo: Courtesy of the Baltimore Ravens THIS TECH BRAND SNIFFED OUT A NEW WAY TO DISTRIBUTE SCENT Este Lauder Companies is poised to shake up the luxury home fragrance game thanks to new scent technologyand the implications for the experiential marketing world look promising. The only crime here is that we werent on the guest list.

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Event Industry News

NOVEMBER 29, 2024

We’re thrilled to share that Evessio has been named “Best Event Management Platform” at the Event Technology Awards 2024! This incredible recognition means so much to us, especially in such a competitive category judged by some of the most respected leaders in the events industry.

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Eventmobi

JANUARY 15, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.

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Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees.

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Event Industry News

MARCH 10, 2025

The Association of Event Venues (AEV) has renewed its technology partnership with Momentus Technologies for 2025. Momentus Technologies first formally partnered with AEV in 2023 but has been a long-standing supporter of the AEV having sponsored the annual conference and icebreaker in previous years.

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Event Industry News

NOVEMBER 20, 2024

As technology continues to advance, this guide is designed to connect you with the latest tools, trends, and providers in event technology. Whether you’re an event organiser, supplier, or venue, this guide is packed with essential insights and resources for building memorable, innovative, and efficient events.

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Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on Event Marketer. And thats just the beginning.

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Event Industry News

OCTOBER 11, 2024

As smartphones have become ubiquitous in our day-to-day life, it makes sense that event organizers would want to capitalize on their attendees’ usage.

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Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. The installation was surrounded by a collection of the 360 smart beds, each with its own semi-circular, COVID-friendly barrier (CenterPoint Marketing handled). Make it sensory.

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Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Moving away from these outdated methods frees up time and resources, allowing organizers to focus on event quality and experience.

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EventMB

SEPTEMBER 4, 2024

Skift Take: Cvent has acquired event marketing technology company Splash, the event technology giant’s fourth acquisition this year. Andrea Doyle and Miguel Neves Read the Complete Story On Skift Meetings

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Event Marketer

JANUARY 12, 2022

After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by event marketers in the wake of the pandemic. Here’s to a new chapter of smarter, stronger event marketing. . Ready to get those creative juices flowing? Congratulations.

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Attendease

JANUARY 6, 2023

By now, we are all mostly well-versed in the online space, but there are ways to take your next virtual event a step further in order to provide an even better event experience. . Give power to the people and let them select those they’d like to connect with and book their meetings using online event technology.

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Attendease

NOVEMBER 1, 2022

Whether some events may have gone completely virtual or are fully back to in-person, the common trend is that the event portfolio as whole is more diverse now with some meetings and events being hosted virtually, in-person, or hybrid – depending on the objectives in mind.

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Eventscase Blog

FEBRUARY 11, 2025

Since 2020, the events industry has rapidly adopted emerging technologies that promised to revolutionise the way events are organised and experienced. Below, we explore some of these technologies in the event industry that, despite their potential, have not taken off as anticipated.

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Event Marketer

MARCH 31, 2025

More From The Brief: The Brief: FBI Raids and a 29Rooms Revival The Brief: Glam-ergency Boxes and Pretzelria Services The post The Brief: Personalized Poetry and Designer Dogwear appeared first on Event Marketer.

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Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Mobile Marketing Vehicle. Best Press Event.

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Event Industry News

NOVEMBER 8, 2024

At Jomablue, we empower event professionals to deliver seamless, impactful experiences through our end-to-end event technology platform. From pre-event setup, to onsite engagement, and post-event analysis, Jomablue’s tools cover every stage of the event journey.

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Event Marketer

APRIL 14, 2023

While most event professionals (86%) say they’re not actively using the technology at present, 75% say they believe AI will change the course of events. Look out for our next survey in April.)

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Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

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Event Industry News

MARCH 24, 2025

Chair: Matt Wilson Iventis Matt is a commercial strategist with over 24 years of experience across event technology, international events, and publishing.

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Smart Meetings

AUGUST 30, 2024

The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists.

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Guidebook

NOVEMBER 22, 2024

We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. And all of them, naturally, compliment our Event Experience App perfectly.

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Event Marketer

MAY 5, 2022

Of course, it wouldn’t be EMS without ample time to hang out, raise a glass, make new connections and get a taste of the latest event tools and technologies, and there were plenty of chances to do just that. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app. “It

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Event Marketer

JANUARY 18, 2022

The cube was a massive structure that served as the most prominent design element within the space, with its interior screens synchronized to showcase the brand’s latest and greatest in ULED TVs and the technology that powers them. Agency: CenterPoint Marketing). Featured photo credit: Consumer Technology Association.

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Event Marketer

MARCH 15, 2022

In actuality, it was a forward-thinking dinner, gallery and performance experience activated by Hygienic Dress League (HDL) during Vox Media’s inaugural Pivot MIA conference, an event based on its “Pivot” podcast that addressed the intersection of technology with nearly all aspects of life.

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Event Industry News

FEBRUARY 11, 2025

Event organisers must do more to measure the impact of live translation services. This is one of the key findings from independent research commissioned by multilingual event technology and services provider, Interprefy.

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Event Marketer

NOVEMBER 22, 2021

Insights on leveraging technology to elevate live and virtual main stage presentations. The general stage experience is a moment in a show that sets the tone for the event, that spotlights leadership rock stars and conveys messaging that leaves attendees with a clear roadmap for the event and the brand.

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Event Marketer

OCTOBER 16, 2023

As augmented reality (AR) has become more advanced and accessible, consumers have not only been adopting, but embracing , the immersive technology—and the numbers show no signs of slowing. And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement.

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Event Marketer

OCTOBER 9, 2023

Across creative, logistics, ops and the spaces in between, generative AI is emerging as an experiential marketing power tool that presents incredible opportunities—and risks. AI isn’t coming for event marketers’ jobs. The tech is improving event data and measurement.

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