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Johnnie Walker Princes Street: Inside an Eight-Story Brand Home Designed to Shake up the Scotch Industry

Event Marketer

It’s fitting that the crown jewel of the single biggest investment in Scotch whisky tourism is located on Princes Street. The central visitor experience expertly blends storytelling with leading-edge technology. The Journey of Flavor tour matches visitors’ flavor profiles with a color-coded RFID wristband. SUSTAINABILITY.

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The State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’

Event Marketer

The world, and the event industry, entered a new reality last year when the U.N. In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety.

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Winners Announced: The 2021 Ex Awards and EDTAs

Event Marketer

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. 2021 EXPERIENCE DESIGN & TECHNOLOGY AWARDS.

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UKEVENTS opposes cuts to VisitBritain’s GREAT funding

Event Industry News

UKEVENTS, the umbrella organisation for the UK events industry, has joined forces with other organisations within the Tourism Alliance in expressing deep concern over the recent decision to significantly reduce GREAT funding for VisitBritain, a key partner.

Tourism 59
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Meet Blackpool becomes a member of ABPCO, beam and Tourism Management Institute

Event Industry News

Meet Blackpool has announced it has become a member of three key industry associations: the Association of British Professional Conference Organisers (ABPCO), beam and the Tourism Management Institute (TMI), further cementing the town’s dedication to the global events and tourism sectors.

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How Paragon Events Reinvented the Global Tourism Summit

Cvent: Event Marketing

In 2018, the Events team at Paragon Events took over the newly rebranded Global Tourism Summit from a previous organization. “When we took over, they were using multi-products on a different platform,” explains Manager of Meetings and Events Katherine Stokoe. See the Full Story Here.

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Ottawa Tourism strategically aligns major association congresses with premier sporting events to maximise offering

Event Industry News

As part of its innovative approach to business events, major events, tourism and event hosting, Ottawa Tourism is further aligning its focus on major association congresses with leading sporting events.

Tourism 64