Prestige Events Magazine

OCTOBER 30, 2024

UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6

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Event Marketer

DECEMBER 17, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Gabriel has held positions at MC, SPOON Exhibits & Events, and EEI Global, Inc. 20-year-old Atlanta agency WM Events has unveiled new headquarters near downtown Atlanta.

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Trade Shows Entertainment Event Marketing Marketing 261

Conferences that Work

JANUARY 13, 2025

Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Those were the days! Your thoughts?

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Bleisure’ is influencing how your event attendees are booking travel. percent increase in hotel rates.

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Event Marketer

OCTOBER 9, 2024

But according to new research from Freeman, released October 8 at IMEX, the event industry is not evolving fast enough to meet the needs of the next generation event goer. There is this huge shift in how Gen Z thinks about events,” Janet Dell, ceo at Freeman, told EM this week. Let’s do it differently and accelerate.”

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Event Marketer

OCTOBER 28, 2024

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Gamification has evolved beyond simply adding a game to an event. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?

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Entertainment Tech Event Tech Food and Beverage 262

Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. We choose a [U.S.]

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Event Marketer

JANUARY 27, 2025

Fifteen percent of your attendees probably dont want the event experience youre planning. That means that one in five event attendees is neurodivergent. And that also means that many best practices the event industry employs to engage audiences may miss the mark or squander the opportunity to connect effectively with this population.

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Event Marketer

DECEMBER 10, 2024

Event Marketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events.

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Event Marketer

JULY 11, 2024

Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. We asked our 2024 honorees for their takes on the future of events and trends to watch. How do you connect with those three generations in one event?

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Event Marketer

SEPTEMBER 29, 2024

LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the College of Education, Health and Human Sciences.

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Event Marketer

DECEMBER 2, 2024

Women in Events 2024 All-new Women in Events Research How are salaries stacking up in 2024 for women in the industry? Are women finding career opportunities in their event roles or taking on more “invisible” work? How are mothers and caregivers faring in this fast-paced world? Download your copy of the report below.

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Event Marketer

DECEMBER 17, 2024

The post The Modern Marketers Guide to Event Sustainability appeared first on Event Marketer.

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Event Marketer

OCTOBER 28, 2024

HOW ARE YOU BRINGING AI TO THE EVENT INDUSTRY? AI is becoming an essential tool in creating production design for large scale events. HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? THIS IS A SAFE PLACE.

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Event Tech Tech 2025 Negotiating 258

Attendease

FEBRUARY 29, 2024

You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. IT Specialist.

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Event Marketer

SEPTEMBER 19, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. ASTOUND Group has appointed Adam Lewis as senior director of technical services, with a focus on enhancing in-house a/v and event production capabilities. Submit your news here.

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Event Marketer

DECEMBER 4, 2024

In this special-edition trend chat, we dive into data, sentiment, tech and more for 2025… The post Watch On Demand: Six Trends to Bet on for B-to-B Events appeared first on Event Marketer.

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Event Marketer

JANUARY 7, 2025

Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer trade shows editor. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.

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Prestige Events Magazine

NOVEMBER 18, 2024

Analysing the forces shaping the meetings and events industry on a global scale, the report underlines the importance of talent to the future of the industry, and charts its evolution in a post-pandemic world. It is this skill for adaptability that is driving growth in the global events market.

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Event Marketer

DECEMBER 17, 2024

According to Julie Smolyansky, president and ceo at Lifeway Foods, the brand has doubled its business over the last five years, and continues to invest in events to help maintain that trajectory. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

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Food and Beverage Marketing Sponsorships Transportation 279

Event Marketer

AUGUST 15, 2024

I think the true power and promise of AI, when we’re talking about events, is in the ability for it to expand brand worlds, inviting attendees into a brand environment and then allowing them to expand on it, build on it—within it and around it—to play with it, and to question it,” Megan Cross, executive creative director-U.S.

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Eventmobi

JANUARY 7, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.

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Attendease

SEPTEMBER 9, 2024

Event planning is a juggling act of competing priorities, tight timelines, and multiple moving pieces. Traditionally, event planners have had to rely on a disjointed mix of tools and workflows to get it all done—using email for communication and registration, Excel to manage schedules, PowerPoint for promo materials, and more.

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Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? Inside, the exhibit felt elegant and elevated, with thoughtful sendoffs to the company’s major IPs. Kong, not quite life-sized, also didn’t go unnoticed.

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2024 Apparel Entertainment Event Marketing 305

Attendease

AUGUST 6, 2024

Successful fundraising events are the lifeblood of many non-profit organizations and charities. Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. But fear not!

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Social Media Sponsorships Retail Venues 370

Event Marketer

JANUARY 17, 2025

Event networking experiences often revolve around the bar. It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. So, we sat down with Nelson to dig into the why, and the how, for event planners.

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Speakers Food and Beverage Conference 2025 278

Event Marketer

JUNE 16, 2024

Samsung (Anna Huddleston/Event Marketer) Epson The theatrical ingenuity of Cirque du Soleil and powerful new projector technology from Epson came together in several showstopping performances at the Epson booth. When the storm waves came crashing down, it felt like you’re about to get hit by ocean spray. Next on EM’s bucket list?

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2024 Trade Shows 2025 Tech 299

Event Marketer

DECEMBER 2, 2024

CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. End-to-End Programming The key to the success of CBS’s sleepover events was the programming. 2-3), and New York’s Catskill Mountains (Oct.

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Event Marketer

JUNE 3, 2024

A “Bloom” theme permeated this year’s event. For decades, Amway’s annual Founders Council event has served as a landing point to celebrate the achievements of the company’s direct-selling health and beauty independent business owners or “ABOs” from around the globe.

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Event Marketer

NOVEMBER 19, 2024

The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

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Event Marketer

SEPTEMBER 27, 2024

And there’s one strategy that solves for each of those objectives: internal events. Whether it’s a meeting designed to galvanize the salesforce or a beach retreat that rewards staffers for their achievements, companies are leaning on team-building events to support—and retain—employees. Enlist internal ambassadors.

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Airlines 2024 Conference Events 306

Attendease

AUGUST 30, 2023

To increase awareness of your events and boost ticket sales , businesses should consider investing their time and effort into social media event promotion and marketing. When you plan ahead and develop a cohesive strategy, you can really unlock the full marketing potential of social media. Come up with an event hashtag.

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Event Marketer

SEPTEMBER 27, 2024

Central to the campaign were beachside rally events to inform and encourage attendees to take part in a letter-writing initiative to lawmakers. USLA has its own events like a large conference in Hawaii in November to gain more visibility.” The campaign soft launched at the Manasquan Lifeguard Tournament in New Jersey on Aug.

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Event Marketer

MAY 8, 2024

“The event is just the thing that happened, but the experience that we create is how we make people feel, and how we make people feel is what builds loyalty.” Felicia Kaban, Director-Executive Events, Kenvue Everyday drugstore brands like Tylenol and Band-Aid are household names, but their parent company, Kenvue, not so much.

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Event Marketer

NOVEMBER 25, 2024

For the 25 th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with the legacy IP. Stay Current on Pop Culture The “SVU” events attracted a demographic that skewed younger, and that made it important for NBC to understand current pop culture trends.

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Apparel Social Media Sports Events 264

Event Marketer

JANUARY 8, 2025

The much-anticipated live-streamed event was open to some 18,000 trade show attendees and Delta employees, and featured Ed Bastian, Delta ceo, as well as a cast of partners and employees, all helping to explore the apex of customer service and innovation in aviation. Learn more here.

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