Event Marketer

MARCH 25, 2025

The food and fashion worlds continue to collide , and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brands signature denim collection while feeding consumers a complimentary signature sandwich from Music Citys iconic Mitchells Deli.

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Event Marketer

FEBRUARY 10, 2025

16, National Almond Day, at a public pop-up event hosted at Blue Diamonds Sacramento, CA-based headquarters. the brand hosted a Prets Matcha Moment event on Jan. NOTHING BUT NETS: MODELO LAUNCHES A HOOPS-INSPIRED FASHION LINE Basketball and fashion go hand-in-hand, and on Jan. 23 at its Union Square store in New York.

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Event Marketer

AUGUST 11, 2022

Erin McElroy, Head of Innovation for Global Events, IBM. In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group.

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Event Marketer

FEBRUARY 4, 2025

20-24 during the 2025 World Economic Forum (WEF) in Davos, Switzerland, the event included multiple panel discussions featuring a range of voices who shared their neurodivergent perspectives on some of this years core WEF themes. You (OK, we) might call the event the balm diggity. Hosted by NODI and held Jan.

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Event Marketer

OCTOBER 18, 2024

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Samples were placed on stands fashioned out of tires. 8-10, setting a new record with attendance up 8.5 percent compared to last year and 3.8

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Event Marketer

OCTOBER 23, 2024

“We were very connected to on-premise accounts through our distributor partners and the local team on the ground to make sure that we surrounded the event with opportunities to go and sample the cocktails,” says Josh Dean, vp-Johnnie Walker at Diageo North America. “We

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Event Marketer

JANUARY 20, 2025

Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. She raced with the support of e.l.f.

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Event Marketer

JANUARY 24, 2025

Exhibitor Dana Long said that the product is popular not just for birthdays but for company anniversaries, onboarding, store openings, an invitations to events. In apparel, new embellishment techniques allow for creative personalization and decoration, taking cues from fashion with digital transfers, patches, and unique logo placements.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

NOVEMBER 7, 2024

We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Youth Marketing Connection; Lime Media; Coyne PR) Connect digital trends to the IRL space. million views and counting. and Chicago to Dallas over two months.

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Event Marketer

NOVEMBER 5, 2024

Image credit: American Express LEVI’S x MCLAREN RACING For the second Levi’s x McLaren Racing fashion collection, “The Modern Era,” the brands teamed up for a few activations during the U.S. The event also included on-site customization from visual artist Jacob Rochester. Grand Prix weekend. Presented by Complex, a pop-up on Oct.

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Event Marketer

MARCH 27, 2025

For a deeper dive into the event strategy, we asked Lozano for her insider tips on harnessing nostalgia and delivering family-friendly experiences that pack a punch. Among them: a travel-charting activity, Polaroid photography, chalk art, a dance floor and, of course, some good-old fashioned coloring stations. Agency: Golin.

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Event Marketer

MARCH 14, 2025

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.

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Prestige Events Magazine

APRIL 28, 2025

As demand for its unique offering continues to grow, leading corporate events venue, 60 Great Queen Street , has expanded its sales team. Nestled in the heart of Covent Garden, the iconic venue is thrilled to announce the appointment of Laura Wilson as Event Sales Manager. link] LinkedIn: [link] Instagram: [link]

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Event Marketer

JANUARY 10, 2025

Brands recognize the power of TikTok and its communities, and theyve been reworking their marketing strategies to incorporate more social elements, and push out content that isnt overly produced or polished to garner engagement from young consumers, in particular, and users of all ages. It certainly could have fooled us.(

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Event Marketer

JANUARY 14, 2025

In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. CHASES CARDMEMBER PERKS Events hosted during Miami Art Week are often exclusive, invite-only affairs attended by celebs, artists and VIPs. 7 Food is Art event could interact with.

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Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Bring it on! Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

SEPTEMBER 16, 2024

Following the symphony’s release, two dining events dubbed “The Feast” will be hosted by FX, one in L.A. 8 during New York Fashion Week, things got weirder when Tommy Hilfiger hosted a spring 2025 runway show aboard the vessel. British media and events company Informa has swooped in to take over the flagship event in Anaheim, CA.

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Event Marketer

OCTOBER 28, 2024

Partners: Watson Events; Akcelo) Photo: Courtesy of SXSW Sydney SHOPPERS STROLL DOWN ‘SNAP STREET’ FOR AR ACTIVATIONS Snapchat and a handful of beloved UK brands transported consumers to a quintessential British high street earlier this month—but with a futuristic twist. Because when life gives you lemons, you make boozy seltzer.

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Event Marketer

DECEMBER 21, 2023

Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment. The result was a technology-infused, music-centric launch event that cranked up the volume on shareable content and product immersion.

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Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.

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Event Marketer

NOVEMBER 25, 2024

Adding to the action was an LED truck that drove a popular circuit around Chicago to drive awareness of the partnership and intrigue in the event. To infinity and beyond… ( Partners: Event Strategy Group; Fivestone) THIS TRACK AND FIELD EVENT IS MORE GOOD NEWS FOR WOMEN’S SPORTS Step aside, New York City Marathon.

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Event Marketer

OCTOBER 31, 2022

More Influencer Event Strategies: Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event. New York Fashion Week: Bose Uses Sensorial Touchpoints to Bring its ‘Sound is Power’ Mantra to Life. More Scenes From the Event: Photo credit: Luis Ruiz.

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Event Marketer

FEBRUARY 6, 2025

This year, the experience will continue to travel to pop culture events to deliver a fusion of classics: the quintessential American diner and time-honored Tanqueray cocktails. We caught up with Mahadevia for more insight on the new strategy, and where events fit in.

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Event Marketer

JANUARY 24, 2022

Here we examine a few event trends around in-car experiences, mobile, hybrid and the metaverse that are not only pandemic-proof, but also redefining what it means to activate an “event.”. Scavenger hunts, on the other hand, are one of the event trends thriving in the digital world. Interactive Ticket Adventures Continue.

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Event Marketer

JULY 1, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and Beverly Hills boomboxes. To showcase how Motorola’s smartphones are not just cutting-edge devices, but also fashionable accessories. No disturbing the peace here.

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Event Marketer

MAY 7, 2024

.'” –Lindsay Leaf, EVP-Experiential, BDG Media For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife. For New York Fashion Week, it’s fashion and nightlife.

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Event Marketer

AUGUST 16, 2024

The locale has historically attracted some ultra-high-end fashion houses , but 2024 brought other types of brands into the mix, too, including Sparkling Ice and CeraVe. Consumers over the age of 21 who joined the ready-to-make-cocktail brand’s club scored the chance to unlock year-round VIP access to exclusive perks and events.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. Check out eight ways to make it happen.

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Event Industry News

MARCH 20, 2023

Barcelona Bridal Fashion Week (BBFW) is making this motto its own by doing its bit to ensure that its celebration, from April 19 to 23, has a positive impact on the environment. True to its manifesto, Fira de Barcelona’s leading international bridal fashion show is committed to creating social value and […]

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Event Marketer

MAY 29, 2023

“It’s all about surprising and delighting the consumers on-site, so what unique experiences can we bring to the event that get people thinking about White Claw?” The Shore Club focuses on different passion points in different events and markets. Fashion was the clear choice for the Derby.

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Event Marketer

MARCH 21, 2022

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history. Mystery Bartenders, Floating Dessert: Klarna Introduces Retailers to its Brand.

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Eventinterface

OCTOBER 18, 2017

If planning an event weren’t enough, you also have to worry about marketing the event. Without the proper and appropriate marketing, your event could suffer the worst fate: poor turnout. Don’t let your great event go to waste. The best way to communicate about your event is online.

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Event Marketer

FEBRUARY 7, 2022

3-4 at historic Harlem Parish and offered content programming, murals, fashion displays, local vendors and refreshments. We partnered with local Harlem fashion, art and culinary Black-owned brands and gave people the opportunity to come out to meet some of these visionaries and sample their products. Agency: Allied Experiential.

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Event Marketer

DECEMBER 20, 2021

“What you are seeing in the adidas Superstar shoe build, and even the wearable version of the adidas Superstar, where you can actually put LEGO bricks on the actual shoe, the goal is to show that creative expression lives well beyond LEGO play sets, and it can inspire and be incorporated into footwear and fashion,” Sam says.

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Event Marketer

OCTOBER 10, 2022

Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. An LED ticker tunnel served as a share-worthy entry moment.

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Event Marketer

OCTOBER 4, 2022

Our main objective always with any event that we are mounting is to drive consumer awareness, which ultimately translates to viewership,” says Jill Hudson, svp-publicity at FOX Entertainment. Monarch’ is rooted in country music; there’s glitz and glamour and fashion. 11] aligned perfectly with New York Fashion Week.”.

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