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The event industrys leading information resource on face-to-face marketing,EventMarketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals. Get to know more about them here.
LGH Hotels Management is proud to announce the remarkable success of its largest-ever B2B campaign, Summer Pops. Launched to increase meeting and event bookings across its extensive UK portfolio, the campaign incentivised booking agents with unique prizes, and results have exceeded expectations.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides EventMarketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + EventMarketer Content.
The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. Event organizers knew they had to adapt quickly or businesses would crumble.
Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! SpotMe is the eventmanagement platform for B2B marketers. With over 2 million users, G2 and Forrester says SpotMe is one of the key contenders in the space. Download the eBook today!
Welcome to the latest eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions & Hires Rene Austin has joined Civic Entertainment Group as managing director, head of growth. Gabriel has held positions at MC, SPOON Exhibits & Events, and EEI Global, Inc.
Events have a lot to offer your organization. Having great eventmanagement software and practices in place is key to making these occasions a success—but so is attracting the right attendees. In this guide, we’ll explore the top tips you need to consider when planning your eventmarketing campaign. Let’s begin!
Analysing the forces shaping the meetings and events industry on a global scale, the report underlines the importance of talent to the future of the industry, and charts its evolution in a post-pandemic world. It is this skill for adaptability that is driving growth in the global eventsmarket.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Trends PCMA and CEMA announced enhancements to Spark , a generative AI tool for event professionals, including the ability to identify viable destinations and venues.
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024.
Georgina Porter (Georgie) has joined Lime Venue Portfolio as Business Development Manager as the brand reports another positive trading year and continues to service increasing volumes of enquiries. We love Georgie, and she has a great reputation in the UK meetings market,” commented Jo Austin, Sales Director, Lime Venue Portfolio.
Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,
As a project coordinator or marketingmanager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Choosing the right eventmanagement software can revolutionize your processes for putting on successful, highly profitable events.
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.
The earliest of mobile tour managers can be traced back to the Oscar Mayer Wienermobile, which debuted in 1936. As an emcee and longtime tour manager with Lime Media and several other companies, he has put in some serious miles representing brands across beauty, beverage, wireless, auto and more. doing events.
Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that eventmarketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.
We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. And all of them, naturally, compliment our Event Experience App perfectly.
We announced that we were going to be doing this event, where it was going to be, the date, and then we didn’t really share too much more, but people could sign up to express interest,” says Dawn McKenzie, communications manager for Ford Trucks. Offer exclusive event merchandise. We considered that a big win-win.”
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. ASTOUND Group has appointed Adam Lewis as senior director of technical services, with a focus on enhancing in-house a/v and event production capabilities. sales manager.
Whether you’re hosting an in-person, virtual, or hybrid event, your nonprofit’s fundraising events rely on audience engagement to succeed. Your engagement approach likely focuses on participants—after all, you’ll only hit your fundraising goal if they register for the event and have a good time! Let’s dive in! A call to action.
Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic event planning and industry leadership. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging trends and best practices.
Butlin’s Conferences & Events announces an enhanced events proposition with updated Corporate Day Business Packages. These packages are designed to provide exceptional value and efficiency for companies looking to host impactful and memorable events within tight time and budget restrictions.
The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. More so, it was a masterclass in efficient and safe cooking at scale and managing lines of hungry attendees. 8-10, setting a new record with attendance up 8.5
Grand Prix is such an international event, whereas most of the events that we go to are very city specific, like Dallas around the State Fair of Texas has a different feel from a Houston rodeo event,” says Ben Hailey, sales center manager at Coca-Cola Southwest Beverages. “So It’s interesting because the U.S.
As an event planner, you’ve got a lot on your plate. But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an eventmanagement tool that’s not only super powerful, but also easy to use. For example, let’s start with event landing pages.
You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. IT Specialist.
Our annual listing of the Top 100 agencies serving the eventmarketing industry has arrived Behind every powerhouse brand experience is an eventmarketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. Your RFPs can now… go out.
The Meetings Show is thrilled to reveal the 10 winners of Tomorrows Talent 2025, a prestigious initiative that champions emerging talent in the meetings and events industry. Jack Marczewski, portfolio event director at Northstar Meetings Group , commented: Congratulations to the 10 outstanding professionals named Tomorrows Talent 2025!
In light of the recommendation era and the acceleration of AI tools, b-to-b eventmarketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.
At DRPG , she played a pivotal role in refining messaging across live events, marketing campaigns, and employee communications. With all the work we do in the live event sector, it became clear that there was a real need for a full service that supported presenters from start to finish, says Catherine. didnt faff with my hair.
In the days leading up to the event, runners and their families stopped by the 2024 TCS New York City Marathon Expo that took place at the Jacob K. Consumers could additionally donate the shoes they were wearing to Soles4Souls, a partner organization to both Allbirds and Zappos that also received the shoes left over from the pop-up event.
The business events, accommodation and meetings industry contributes more than 61 billion to the UK economy each year, yet it remains particularly vulnerable to inflationary pressures, talent shortages and inconsistent government support. The right policies can unlock growth, investment and global competitiveness.
Eventmarketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of eventmarketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.
Event planning is a juggling act of competing priorities, tight timelines, and multiple moving pieces. Traditionally, event planners have had to rely on a disjointed mix of tools and workflows to get it all done—using email for communication and registration, Excel to manage schedules, PowerPoint for promo materials, and more.
Successful fundraising events are the lifeblood of many non-profit organizations and charities. Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. But fear not!
With the boom of online events, most companies have increased their portfolio of virtual events. By now, we are all mostly well-versed in the online space, but there are ways to take your next virtual event a step further in order to provide an even better event experience. . Brand Consistency. Interactivity.
Welcome to this month’s eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions and Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. Submit your news here. Submit your agency news updates here.
LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the College of Education, Health and Human Sciences.
We’ve been doing these campaigns for about 13 years, but have increasingly been seeing opportunities like South by as a way to get out of the inside of the store, says Carleen Pickard, advocacy & activism manager at Lush Cosmetics. Festivalgoers who experienced the Bloom A New Day activation first encountered a U.S.
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The ability to personalize live events using AI is the killer app many event producers have been waiting for.
Welcome to the latest eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Rick Moreno has been promoted to Western regional sales manager. sales manager. And Vince Vaughn has been promoted to new Southeastern regional sales manager. Submit your news here.
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