Event Marketing Events Retail 
Event Marketer
MARCH 5, 2025
If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. Q1 is such a critical time for retailers as they go through their planning and possibly starting to think about changing payment processors, which can be a robust experience, says Katie Uhlman, vp-global brand & p.r.
Event Marketer
JANUARY 21, 2025
The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals. Get to know more about them here.
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Event Marketer
JANUARY 24, 2025
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.
Event Marketer
JANUARY 16, 2025
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.
Event Marketer
JANUARY 23, 2025
They call NRF Retails Big Show for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. Dare we say the scene was whimsical?
Event Marketer
MAY 10, 2021
Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. Following is a look at how four brands are leveraging experiential strategies to usher in a retail revival. Three Ways Kendra Scott Masters Retail Events.
Event Marketer
OCTOBER 16, 2024
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. We choose a [U.S.]
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