Event Marketer

JUNE 29, 2022

So with myriad hotels to compete with and new post-pandemic lifestyles to consider, Kimpton Rowan Palm Springs transformed its property into a destination within a destination at the intersection of hospitality and high-end retail. The event kicked off with an on-site drone show at dusk, a first for any U.S. In a first for a U.S.

Retail 108

Retail Hospitality Hotels Tourism 108

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Event Marketer

JANUARY 10, 2022

So we sat down with Harley Ward, national creative director-retail innovation and store environment at AT&T, who revealed how the brand, with help from agency partner Twenty Four 7, will leverage three key flagship retail stores and a strategic online presence to grow deeper personal connections that last well beyond a moment in time.

2022 138

2022 Event Marketing Marketing Retail 138

Attendease

FEBRUARY 7, 2022

According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? In addition, this group greatly prefers to experience a brand for themselves, making events a tremendously effective way to reach this generation. Keynote Event.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Tigris Events

MARCH 6, 2021

[…]. The post Retail Marketing Reimagined: COVID-Safe Strategies for your Next Campaign appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing.

Retail 98

Retail Marketing Events Event Marketing 98

Event Marketer

AUGUST 11, 2022

Erin McElroy, Head of Innovation for Global Events, IBM. In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group.

Event Marketing 104

Event Marketing Marketing Fashion Retail 104

Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

Retail 88

Retail Trade Shows 2023 Sustainability 88

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

JANUARY 16, 2025

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.

2025 105

2025 Retail Trade Shows Sports 105

Eventbrite UK

NOVEMBER 21, 2021

The retail scene is changing, which means it’s up to business owners to adapt in order to attract customers and ultimately drive sales. With this in mind, let’s look at how to create a retail strategy that […]. With this in mind, let’s look at how to create a retail strategy that […].

Retail 78

Retail 2020 Event Marketing Event Planning 78

EventTechBrief

JANUARY 29, 2020

Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. Why use PPC in the event marketing mix? Event organizers turn to PPC for several reasons. Why use a PPC agency for events? However, not all digital marketing agencies are as noncommittal.

Advertising 185

Advertising Social Media Retail Marketing 185

Event Marketer

OCTOBER 4, 2021

The mobile-first event offered plenty of opportunities for social sharing. Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj.

Retail 129

Retail Marketing Technology Events 129

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 150

Food and Beverage Retail Social Media Technology 150

EventMB

NOVEMBER 1, 2017

Join us for this free webinar to learn more about distributed commerce and why it is important to the future of event marketing. Savvy retailers have been leveraging distributed commerce for a few years now. What is it, and how will it become a major component of event marketing in the future?

Event Marketing 70

Event Marketing Marketing Retail Events 70

Event Farm

DECEMBER 27, 2016

we're happy to welcome them to Event Farm and to introduce both of them to you! Keep reading to learn more about what drove them to the Farm and what excites them about the future of the event marketing industry. RYAN SPEAKER 1) What drove you to Event Farm? 3) Everyone at Event Farm adopts a "farm" nickname.

Speakers 184

Speakers Retail Meetings Social Media 184

Eventinterface

APRIL 24, 2018

Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Top tips for event marketing. LISTEN TO THE SHOW.

Marketing 154

Marketing Conference Apparel Consulting 154

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. What is early bird registration?

Advertising 174

Advertising Retail Social Media Marketing 174

GEVME

APRIL 25, 2022

From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true. In the events world, AI is relatively new, yet common. The role of AI in events is evolving. Let’s see how.

Healthcare 156

Healthcare Retail Social Media Event Marketing 156

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. We choose a [U.S.]

2024 122

2024 Retail 2021 Marketing 122

Eventbrite UK

DECEMBER 18, 2017

Savvy retailers have been leveraging distributed commerce for a few years now. The post Distributed Commerce: The Future of Event Marketing? But what exactly is distributed commerce? Our webinar explores the concept. appeared first on Eventbrite UK Blog.

Event Marketing 60

Event Marketing Marketing Retail Events 60

Event Marketer

OCTOBER 18, 2024

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.

2024 124

2024 Retail Trade Shows Fashion 124

Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb.

Retail 133

Retail Social Media 2022 2021 133

Bizzabo

OCTOBER 29, 2020

We’re highlighting event marketing professionals behind 2020's top 100 cloud companies around the world. The brands featured in the ranking are the organizations powering the evolution and progress of virtually every industry from retail to software. These are the heroes to watch. And happy hours with your peers.

Marketing 112

Marketing Retail 2020 Tech 112

Event Marketer

JANUARY 24, 2022

Here we examine a few event trends around in-car experiences, mobile, hybrid and the metaverse that are not only pandemic-proof, but also redefining what it means to activate an “event.”. Scavenger hunts, on the other hand, are one of the event trends thriving in the digital world. Interactive Ticket Adventures Continue.

2022 116

2022 Retail Fashion Transportation 116

Eventmobi

SEPTEMBER 21, 2023

Of course, experiential marketing is not only about the event or the experience itself but also about providing rich opportunities for content creation and social sharing. And nowadays, events and experiences are more popular than ever! For example, location is important for these experiential marketing events!

Marketing 195

Marketing B2C Ecommerce Social Media 195

Event Marketer

AUGUST 18, 2024

EM caught up with John Vertin, special projects manager, overseeing the brand’s trade show program and other marketing activities, to talk about the brand’s new booth, and the cat nip that inspires their campaigns at SuperZoo. Event Marketer: It’s not often that we see attendees inspired to take selfies with stickers in the restrooms.

Trade Shows 109

Trade Shows Retail Sponsorships 2024 109

Event Marketer

JANUARY 19, 2024

14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations. Reveal Box: Commersive Solutions) Blue Yonder’s tranquil, sea-inspired exhibit felt like a break from the chaos of the event.

2024 121

2024 Retail Trade Shows 2023 121

Event Marketer

AUGUST 14, 2024

The duo strategically timed the event series to grilling season, kicking things off July 17-18 in New York, then hitting Chicago on July 23 and Los Angeles on July 28. To learn more about the secret sauce behind the Colorful Kitchen Pop-Up, we caught up with Ana Goettsch, head of marketing at Primal Kitchen.

Retail 107

Retail Social Media Marketing Events 107

Event Marketer

JANUARY 21, 2025

The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals. Get to know more about them here.

Event Marketing 52

Event Marketing Marketing 2025 2002 52

SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ). Carol Galle, CEO of Special D Events.

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2021 Event Planning Fashion Retail 179

Event Marketer

NOVEMBER 24, 2024

“At Groceryshop, we wanted to reimagine how people experience our technology by creating an environment that mirrors what we do best: making shopping more interactive and engaging,” says Stephanie Paturzo Swingle, senior director-B2B marketing at Instacart. “We Anna Huddleston Photo) Sustainability was also a key part of this project.

Trade Shows 110

Trade Shows Retail B2B Sustainability 110

Event Marketer

MARCH 14, 2022

More Experiential Retail Strategies: How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer.

Apparel 128

Apparel Retail 2004 Fashion 128

Event Marketer

SEPTEMBER 20, 2021

As large-scale events resume safely this year, Idahoan Foods is making a move to plant a stake in the ground in the comeback and engage consumers in the convenience of the mashed potato. The post Idahoan Foods Takes Aim at Consumers’ Plates with the Mashed in America Tour appeared first on Event Marketer. The tour began Sept.

Retail 124

Retail Advertising 2022 Sports 124

Event Marketer

JANUARY 31, 2022

It was an eventful end to 2021 for Bombay Sapphire, a brand that is embracing the emerging artist and creative community through its Stir Creativity platform. More From Bombay’s Event Portfolio: Cocktail Art: Bombay Sapphire Sensory Auction Inspires Creative Pairing. Build in digital direction.

Tech 135

Tech Retail Fashion Technology 135

Event Industry News

AUGUST 7, 2023

The collaboration sees M&S Food become the first food retailer to operate inside the stadium. M&S Food and Wembley Stadium connected by EE have teamed up to open not one, but TWO, Foodhalls within the venue.

Retail 52

Retail Venues Sports Event Design 52

Event Marketer

MARCH 20, 2023

But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. We’re at this really fascinating time with d-to-c in retail, where we’re kind of pulling a 180. But now, there is more of a case for retail presence.

Retail 96

Retail Social Media Apparel 2022 96