PCMA Convene

FEBRUARY 24, 2025

If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. Maintaining an archive of high-performing content in case a platform changes its algorithm or disappears entirely allows for repurposing assets and keeping an event brand visible.

Social Media 101

Social Media B2B Advertising Events 101

Attendease

SEPTEMBER 6, 2023

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. Event organizers knew they had to adapt quickly or businesses would crumble.

Event Marketing 396

Event Marketing Marketing Social Media Advertising 396

Picatic by Eventbrite

SEPTEMBER 8, 2022

At Eventbrite, we’re always thinking of ways we can empower you in your marketing journey – whether you’re an experienced promoter or planning your first-ever event. There’s no one-size-fits-all approach to event marketing.

Social Media 369

Social Media Marketing Event Marketing Events 369

Event Marketer

AUGUST 30, 2022

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. Create Broadcast-worthy Owned Events.

Social Media 293

Social Media Ecommerce Trade Shows Consulting 293

Eventmobi

SEPTEMBER 18, 2024

Events have a lot to offer your organization. Having great event management software and practices in place is key to making these occasions a success—but so is attracting the right attendees. In this guide, we’ll explore the top tips you need to consider when planning your event marketing campaign. Let’s begin!

Event Marketing 321

Event Marketing Marketing Social Media Events 321

Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

Event Marketing 356

Event Marketing Marketing Social Media 2021 356

Event Marketer

MARCH 25, 2025

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing.

Fashion 266

Fashion Banking Social Media Marketing 266

Event Marketer

FEBRUARY 23, 2025

It wasnt too long ago that social media influencers werent even considered media at trade shows and had a hard time getting press passes. Social media influencers and content creators are at the forefront of sharing the latest trends, tools, and innovations, says Lauren Csire, NHS marketing director.

Trade Shows 191

Trade Shows Social Media Retail Marketing 191

Eventmobi

JANUARY 7, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Picatic by Eventbrite

MAY 21, 2019

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. The post The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.

2019 366

2019 Event Marketing Marketing Corporate Events 366

Event Marketer

OCTOBER 31, 2024

It’s those little touches, as simple as a branded newspaper at the event, that is well-thought-out,” says Connor Smith, director of entertainment marketing and social media at Topgolf, about the special edition Topgolf Times newspaper displayed in newsstands. “We I think we struck a good balance.”

Food and Beverage 290

Food and Beverage Social Media Entertainment Tech 290

Event Marketer

OCTOBER 24, 2024

“Let’s give her a moment of delight, instead of popping up in her social feed and trying to disrupt her in some way.” Still, Walmart leveraged its local stores’ social media pages, as well as the national Walmart handle, to spread the word about the tour stops, and the brand partnered with influencers and talent to share about the event.

Fashion 288

Fashion Apparel Social Media Marketing 288

Eventmobi

MARCH 19, 2025

Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic event planning and industry leadership. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging trends and best practices.

Social Media 195

Social Media Events Speakers Marketing 195

Event Marketer

NOVEMBER 25, 2024

For the 25 th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with the legacy IP. Stay Current on Pop Culture The “SVU” events attracted a demographic that skewed younger, and that made it important for NBC to understand current pop culture trends.

Apparel 261

Apparel Social Media Sports Events 261

Event Marketer

OCTOBER 31, 2024

The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadium), offering a makerspace with a friendship bracelet-making station featuring hidden messages, a social media photo background activation, sampling, and tote bag printing.

Marketing 307

Marketing Social Media Travel Transportation 307

Event Marketer

DECEMBER 5, 2024

Cheetos, Thrillist, The Escape Game and influencers shared content on their social media channels to promote the experience and drum up excitement for not only the Brooklyn event, but also a complementary digital escape room.

Social Media 274

Social Media Marketing Event Marketing Events 274

Attendease

NOVEMBER 1, 2024

Whether you’re hosting an in-person, virtual, or hybrid event, your nonprofit’s fundraising events rely on audience engagement to succeed. Your engagement approach likely focuses on participants—after all, you’ll only hit your fundraising goal if they register for the event and have a good time! Social media.

Social Media 195

Social Media Events Entertainment Marketing 195

Event Marketer

MARCH 31, 2025

Apple posted the spectacle across its social media channels, releasing a video recap that showed suit-clad workers wearing Lumon Industries IDs and holding clusters of blue balloons with Mark S.s Organizers cited the need for more venues to accommodate the festivals myriad screenings and robust range of event programming.

2027 242

2027 Retail Social Media Marketing 242

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

Tech 317

Tech Event Marketing Marketing 2026 317

Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well.

Food and Beverage 301

Food and Beverage 2024 Social Media Entertainment 301

Event Marketer

NOVEMBER 7, 2024

We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Youth Marketing Connection; Lime Media; Coyne PR) Connect digital trends to the IRL space. Dustin Portela (with 2.4 million views and counting.

Apparel 290

Apparel Fashion Social Media Travel 290

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Eventmobi

OCTOBER 5, 2023

Why might two similar events experience drastically different results? It all comes down to the event marketing strategies behind them! From in-person gatherings to virtual meet-ups, event marketers face a range of challenges and opportunities. What Are Event Marketing Strategies?

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Smart Meetings

MARCH 19, 2025

A truly great event doesnt just meet expectationsit exceeds them at every turn. From the first interaction with marketing materials to the follow-up emails afterward, every touchpoint shapes the attendee experience. Successful events make participants feel valued, engaged and eager to return. Lets Get This Party Started!

Social Media 204

Social Media Speakers Events Marketing 204

Event Marketer

DECEMBER 23, 2024

ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. 28 in Tucson.

Sponsorships 301

Sponsorships Sports Food and Beverage Social Media 301

Picatic by Eventbrite

OCTOBER 13, 2021

Since Eventbrite Boost’s launch in May, event organizers have seen how easy it can be to build their brand. Boost, Eventbrite’s all-in-one event marketing platform, lets you run ad campaigns that crush on social media, host contests to build your email list, and create custom event pages.

Marketing 368

Marketing Social Media Event Marketing Events 368

Event Marketer

MARCH 24, 2025

The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. The brand will also take over a private residence during Coachella to host an exclusive outer space-themed VIP event. Moral of the story? Question everything.

Automotive 273

Automotive Hotels 2015 2025 273

Event Marketer

FEBRUARY 6, 2025

This year, the experience will continue to travel to pop culture events to deliver a fusion of classics: the quintessential American diner and time-honored Tanqueray cocktails. We caught up with Mahadevia for more insight on the new strategy, and where events fit in. And we did see a lot of sharing.

Travel 246

Travel Social Media 2025 Fashion 246

Attendease

AUGUST 6, 2024

Successful fundraising events are the lifeblood of many non-profit organizations and charities. Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. But fear not!

Social Media 370

Social Media Sponsorships Retail Venues 370

Attendease

OCTOBER 20, 2023

There are a lot of ways to measure event success. By the end, you’ll have clarity on how your event website fares, where you can boost its impact, and how to measure event success as a result. Publishing an event website is a major stepping stone in putting on a great event.

Social Media 307

Social Media Events Marketing Event Marketing 307

Event Marketer

JUNE 15, 2021

To capitalize on their fans’ passion, several companies—particularly in the beer category—have taken the typical brand ambassador role to the next level by recruiting for newly-invented positions with social media-driven responsibilities and cheeky titles. national parks and produce content for the beer’s social media channels.

Social Media 358

Social Media Healthcare Education Marketing 358

Event Marketer

MARCH 14, 2025

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.

2025 273

2025 Airlines Food and Beverage Sports 273

Attendease

JANUARY 3, 2024

Whether you’re hosting a keynote speech or a conference, your association can leverage engaging events to build member loyalty and make connections in your industry. That said, planning an event is one thing, but getting attendees through the door is another. Pain points and challenges. Preferred communication channels.

Event Marketing 195

Event Marketing Marketing Social Media Event Management 195

Event Marketer

JANUARY 30, 2025

7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. 8 in Beverly Hills, CA, and AARP Foundation will donate proceeds raised from the awards event to local organizations to aid with the wildfire recovery efforts. social campaign.

Sustainability 186

Sustainability Events Social Media Financial 186

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 264

Marketing Social Media Advertising B2B 264

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App.

Social Media 356

Social Media Advertising Speakers 2020 356