Event Marketer

DECEMBER 13, 2023

And you’ll only need a quick glance at the 11th annual Experience Design & Technology Awards (EDTAs) to see that the tools and tactics leveraged in the winning campaigns delivered on all of the above. Congratulations to all of the winners. We see you—and we want more.

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2023 Technology Event Technology Event Marketing 310

Event Marketer

OCTOBER 14, 2024

More of Our Interviews: Q&A: 10 Minutes with John Blyth of Ricoh Q&A: 10 Minutes with John Vertin of Skout’s Honor Pet Supply Event Marketer: This exhibit is the result of 24 months of planning. Along with large equipment, you drive experience with different types of interactive technology. So, it means success.

Trade Shows 289

Trade Shows Sustainability 2024 Tech 289

Event Marketer

OCTOBER 28, 2024

” 2024 saw a trend towards “how can I use the existing in new and interesting ways” We are seeing more creative problem solving and flexibility around using existing inventory and technology to create more interesting experiences for audiences. HOW ARE YOU BRINGING AI TO THE EVENT INDUSTRY? THIS IS A SAFE PLACE.

Event Tech 240

Event Tech Tech 2025 Negotiating 240

Event Marketer

JANUARY 9, 2025

Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. From there, attendees could explore specific AI and IoT technologies in various environments.

2025 277

2025 Automotive Trade Shows Transportation 277

Eventmobi

JANUARY 7, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Event Marketer

JANUARY 9, 2025

Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.

2025 288

2025 Trade Shows Technology Event Marketing 288

Event Marketer

OCTOBER 28, 2024

Bryan Roe, SensoryCo WHAT ARE KEY TECHNOLOGY TRENDS FOR 2025? There are so many exciting technologies to consider. But since I am a sensory guy, I am convinced that the technologies that allow you to further engage the senses will also be top of mind. WHAT TECHNOLOGIES ARE THERE THAT ENGAGE THE SENSES?

Tech 256

Tech Event Tech 2025 Technology 256

Event Marketer

OCTOBER 28, 2024

Well, not technically, of course, but when it comes to strategic event planning… it might as well be February already. There’s a helluva lotta conversations going on across the experiential ecosystem as brands, agencies and partners get next year’s events moving today—in hopes that tomorrow’s experiences blow the doors off yesterday’s.

2025 261

2025 2024 Entertainment Event Technology 261

Prestige Events Magazine

NOVEMBER 13, 2024

Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.

2025 262

2025 Event Tech Tech Technology 262

Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. Wed take the themes and bring them to life through the use of technology. Want us to cover your booth?

2025 274

2025 Tech Technology Event Marketing 274

Guidebook

JANUARY 3, 2025

The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%

2025 78

2025 Technology Event Apps Tech 78

Eventmobi

JANUARY 15, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.

Corporate Events 195

Corporate Events Sports 2014 Events 195

Event Marketer

APRIL 4, 2025

Justin Breton, Head of Brand Marketing Innovation, Walmart Justin Breton is all about embracing the unknown and taking a chance on new technologies. He shares how brands can explore the intersection of physical and digital as they look to add virtual extensions to marketing campaigns and scale community engagement. Let us know.

Retail 238

Retail Tech Marketing Event Marketing 238

Event Marketer

MARCH 14, 2025

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.

2025 274

2025 Airlines Food and Beverage Sports 274

Event Marketer

JANUARY 15, 2025

Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. And from a design strategy perspective, there certainly was. Access more of our CES 2025 coverage here.

2025 295

2025 Sustainability Technology 2017 295

Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing?

2025 264

2025 Meetings Education Speakers 264

Event Marketer

JANUARY 21, 2025

THE RAVENS GIVE FAN EVENTS A FROSTY MAKEOVER WITH A POP-UP ICE FESTIVAL In the leadup to the Baltimore Ravens divisional playoff game in New York on Sunday, the team invited fans to conquer the cold from Jan. Hosted on its home turf at M&T Bank Stadium, the all-ages event gave traditional fan fests an icy makeover.

2025 290

2025 Banking Tech 2024 290

Event Marketer

MARCH 15, 2024

The odor elimination brand (formerly Poo~Pourri) is partnering with Rolling Stone this week on three cheeky events that invite badgeholders and the public alike to “Get Funky. We’re really expanding more and more into that experiential marketing zone,” says Shawn Patel, cmo at ~Pourri. Stay Fresh.”

2024 317

2024 Technology Fashion Tech 317

Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,

2025 279

2025 Meetings 2024 2012 279

Event Marketer

NOVEMBER 24, 2024

“At Groceryshop, we wanted to reimagine how people experience our technology by creating an environment that mirrors what we do best: making shopping more interactive and engaging,” says Stephanie Paturzo Swingle, senior director-B2B marketing at Instacart. “We Want us to cover your booth?

Trade Shows 278

Trade Shows Retail B2B Sustainability 278

Event Marketer

OCTOBER 11, 2024

The nationwide trek, activated in partnership with furniture brand Lovesac, has been rolling into fairs, festivals, sporting events and landmarks—and stopping traffic in between with a 20-foot-long by 8-foot-high blue sofa installation. Fall TV matters to us so much, and it’s a big event that we’re trying to build toward.

Sports 278

Sports Marketing Technology Event Marketing 278

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

OCTOBER 20, 2024

The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

2024 276

2024 Tech 2021 Technology 276

Event Marketer

OCTOBER 18, 2024

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.

2024 312

2024 Retail Trade Shows Fashion 312

Event Marketer

NOVEMBER 24, 2024

Team Summit is DISH’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new DISH products, strategies and technology through training and general sessions.

Food and Beverage 262

Food and Beverage Retail Entertainment Hotels 262

Event Marketer

MARCH 24, 2025

As event marketers can attest, travel costs are up. And for events specifically, optimism abounds, as 66 percent of meeting planners expect travel spending to grow in the future with a majority of events taking place in-person this year, according to the Amex GBT 2025 Global Meetings and Events Forecast.

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2025 Travel 2026 2028 151

Event Marketer

APRIL 11, 2025

In the days leading up to UConns 12 th national championship win, tens of thousands of fans showed out in downtown Tampa for the weeks Final Four celebrations and events, with many setting record attendance numbers and reaching maximum capacity. million viewers , making it the third most-watched womens Division I title game on ESPN platforms.

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2025 Sponsorships Sports 2018 218

Event Marketer

DECEMBER 17, 2024

Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024. Want to contribute a column?

2025 263

2025 Contracts 2024 Sustainability 263

Event Marketer

MARCH 20, 2024

The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference.

Corporate Events 360

Corporate Events Entertainment Venues Technology 360

Event Marketer

JANUARY 24, 2025

Exhibitor Dana Long said that the product is popular not just for birthdays but for company anniversaries, onboarding, store openings, an invitations to events. Typically seen in apparel, Aware uses blockchain technology to help create traceable, sustainable supply chains and digital product passports. Most surprising use?

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2025 Trade Shows Apparel Retail 285

Event Industry News

OCTOBER 11, 2024

As smartphones have become ubiquitous in our day-to-day life, it makes sense that event organizers would want to capitalize on their attendees’ usage.

Technology 111

Technology Event Apps Events Event Tech 111

Event Marketer

FEBRUARY 21, 2025

The exhibits were designed to effectively showcase how technologies like industrial artificial intelligence, digital twins, and the industrial metaverse are driving innovation and reshaping everyday experiences. Engagement is also measured across social and traditional media. We learned that more wasnt more, Gromlich says.

Trade Shows 189

Trade Shows 2025 2024 2023 189

Event Marketer

DECEMBER 15, 2024

For a deep dive, check out EMs Event Measurement in the Age of AI report. Translucent LEDs As LED technology evolves, transparent LED screens are offering an exciting canvas, adding attention-grabbing real estate on the ground and in the air, without sacrificing lines of sight. Have a story idea? Want us to cover your booth?

Trade Shows 276

Trade Shows 2024 Sustainability Healthcare 276

Event Marketer

FEBRUARY 25, 2025

7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.

2025 274

2025 Sustainability Entertainment Technology 274

Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. ASTOUND Group has appointed Adam Lewis as senior director of technical services, with a focus on enhancing in-house a/v and event production capabilities. The agency ranks No.

Trade Shows 250

Trade Shows 2025 Food and Beverage Sustainability 250

Event Marketer

JANUARY 27, 2025

21, newly instated ceo Jeremy Bloom laid out his plans to transform the action-sports property into two distinct leagues, summer and winter, along with what he says will include an array of related events to be hosted annually at iconic locations. But Bloom thinks the technology could be a judging superpower in competitions to come.

2025 269

2025 2023 Sports Marketing 269

Event Marketer

NOVEMBER 20, 2024

SPARKS FLY OVER CALI DURING PALOMA’S ‘DATE WEEK’ EVENT SERIES Over the summer, FreshDirect pounced on Forbes data that revealed Gen Z has dating-app burnout by hosting a speed-dating picnic. Across 40-plus events in L.A. Now, Paloma has upped the ante. 4-11) and San Francisco (Nov. And after a breakout premiere night on Nov.

Hospitality 289

Hospitality Tech Hotels Marketing 289