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In this extensive guide to tradeshow booths, we provide ten creative examples in each of the following categories: 1 Tradeshow booth ideas for small budgets. Tradeshow booth ideas that attract visitors. Creative tradeshow booth ideas. Tradeshow booth ideas: 10×10.
Welcome to this month’s exhibit industry news digest for corporate tradeshowmarketers, featuring intel on research, trends, people and company updates. Trends PCMA and CEMA announced enhancements to Spark , a generative AI tool for event professionals, including the ability to identify viable destinations and venues.
One of our favorite perks of covering tradeshows is exploring whats happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. For a deep dive, check out EMs Event Measurement in the Age of AI report.
When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel tradeshows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air.
To encourage your creativity, we’ve put together a list of five tradeshow booth ideas. Use social media platforms to build hype around your booth and when the event starts, the heavy lifting of attracting an audience will already be done. You can be that cool kid by using VR and AR in your tradeshow booth.
Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits. Cue in several wide-reaching initiatives and credible action on the show floor. 30 to Feb. Priceless, indeed.
Welcome to this month’s exhibit industry news digest for corporate tradeshowmarketers, featuring intel on research, trends, people and company updates. Johnson has achieved an ISO 20121 Certification for sustainable event management, the first entity in the company’s global network to do. Company Updates George P.
Welcome to this month’s exhibit industry news digest for corporate tradeshowmarketers, featuring intel on research, trends, people and company updates. ASTOUND Group has appointed Adam Lewis as senior director of technical services, with a focus on enhancing in-house a/v and event production capabilities.
As companies get serious about reaching the 2050 Net Zero goals, tradeshow industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission.
If standing room only was any indication, leveling up tradeshow activations was a hot topic for attendees of the “TradeShow Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Sustainability steps matter.
Why might two similar events experience drastically different results? It all comes down to the eventmarketing strategies behind them! From in-person gatherings to virtual meet-ups, eventmarketers face a range of challenges and opportunities. What Are EventMarketing Strategies?
–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports tradeshow will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.
Pre-eventmarketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?
According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? In addition, this group greatly prefers to experience a brand for themselves, making events a tremendously effective way to reach this generation. Keynote Event.
I think the true power and promise of AI, when we’re talking about events, is in the ability for it to expand brand worlds, inviting attendees into a brand environment and then allowing them to expand on it, build on it—within it and around it—to play with it, and to question it,” Megan Cross, executive creative director-U.S.
A staple of European tradeshows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” Coffee is hot right now,” says Tracy Stuckrath, a food & beverage expert and founder of Thrive Meetings and Events. Frothy brand logos? Signature flavors?
Taking advantage of eventmarketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. But you don't need to be Apple to rip the benefits of product launch events.
A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in tradeshow exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.
This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Ethical marketing. The result is increased conversions.
As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides EventMarketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + EventMarketer Content.
According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? In addition, this group greatly prefers to experience a brand for themselves, making events a tremendously effective way to reach this generation. Keynote Event.
With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .
Juanita Chavarro Arias has joined EventMarketer as its new managing editor. Her experiences covering the world of attractions, theme parks and tradeshows will no doubt serve her well as she digs into the world of experiential marketing—another fast-paced industry built on interactivity and engagement.
More information about the Event Manager Blog’s sponsored posts. Events, conferences, and tradeshows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. This is a sponsored post by Jifflenow.
Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from TradeShow News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.
In the fast-paced world of eventmarketing, where time and resources are often limited, you must go the extra mile with your content. The digital era has increased content production, especially in virtual and hybrid events, but most eventmarketers aren’t making the most out of the content they’re producing.
Types of EventMarketing & EventMarketing Strategies No matter what your industry, engaging with your audience through compelling experiences is more crucial than ever. Join us as we navigate the vibrant world of eventmarketing and discover the keys to successful event-driven campaigns.
Look out for even more coverage as well as exclusive interviews with corporate eventtradeshowmarketers on the show floor. Additional reporting by Anna Huddleston, EventMarketertradeshows editor. Learn more here.
Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. EventMarketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.
They call NRF Retails Big Show for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based tradeshow is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. Dare we say the scene was whimsical?
Achieve Virtual Event Success. While many planners haven’t yet had the opportunity to run a virtual or hybrid event, pivoting from an in-person to virtual format offers new opportunities to engage your attendees and sponsors, while extending the reach of your event. In a virtual format, your event tech will take center stage.
(That’s especially true once you hit the tradeshow floor.) By the time the event is over, an attendee is likely to feel pretty good about their association. What makes an in-person event so powerful—and how can you carry the torch of a great event throughout the year? The result?
During the height of the pandemic, in-person events shifted to virtual meetings. But now, the event landscape is changing again to hybrid events. . A hybrid event is designed to blend the virtual experience with an in-person experience. What is a hybrid event? Asking questions during the event.
As an event organizer, your to-do list is likely never-ending. You have to juggle all of your event goals, priorities, vendors, sponsors, and attendees at once. With so many tasks on your plate, how can you ensure everything gets done while still creating an immersive, engaging event experience?
As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. Following are 12 steal-worthy strategies, from conferences, to festivals, to tradeshows, to hospitality experiences.
It’s no secret that this is a challenging time for field marketers and eventmarketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Always Have a Plan B…and a Plan C.
EM caught up with Pustiglione to talk about this brand-new build, and what’s trending in tradeshows. More of Our Interviews: Q&A: 10 Minutes with John Blyth of Ricoh Q&A: 10 Minutes with John Vertin of Skout’s Honor Pet Supply EventMarketer: This exhibit is the result of 24 months of planning.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Choosing the right event management software can revolutionize your processes for putting on successful, highly profitable events.
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