Event Marketer

OCTOBER 18, 2024

Samples were placed on stands fashioned out of tires. More Trade Show Coverage: Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024 Natural Products Expo West 2024: Five Booth Trends on Display The post Hot Flavors: Six Brands That Crushed Sampling at NACS 2024 appeared first on Event Marketer.

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Event Marketer

OCTOBER 23, 2024

Watch the Live-action Shoot: Photos: Courtesy of Diageo More Times Square Takeovers: Morgan Stanley Rockets into Times Square with a Women’s Spacesuit and a Mission to Break Barriers #ShowUsYourPackage: Trolli and ‘Deadpool’ Parody a High-Fashion Photo Shoot The post Let the (Squid) Games Begin: Johnnie Walker and Netflix Partner on a Global Campaign (..)

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Event Marketer

JANUARY 20, 2025

The post The Rise of Women’s Sports Activations appeared first on Event Marketer. The Trend of the Week is coproduced with the support of Proscenium. Catch up on all of this years weekly trends here.

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Event Marketer

AUGUST 11, 2022

She consistently leads award-winning experiences, one of which was Reimagine Retail in collaboration with the Fashion Institute and Tommy Hilfiger, and her overall work spans top tier events, such as IBM’s Think, CES, Gartner, and SXSW. And so Erin weighs in on IBM Think’s evolution from a large-scale flagship event to a global tour.

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Event Marketer

JANUARY 24, 2025

In apparel, new embellishment techniques allow for creative personalization and decoration, taking cues from fashion with digital transfers, patches, and unique logo placements. The post Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear appeared first on Event Marketer. Want us to cover your booth?

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Event Marketer

NOVEMBER 7, 2024

We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Youth Marketing Connection; Lime Media; Coyne PR) Connect digital trends to the IRL space. million views and counting. and Chicago to Dallas over two months.

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Event Marketer

MARCH 25, 2025

The food and fashion worlds continue to collide , and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brands signature denim collection while feeding consumers a complimentary signature sandwich from Music Citys iconic Mitchells Deli.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

NOVEMBER 5, 2024

Image credit: American Express LEVI’S x MCLAREN RACING For the second Levi’s x McLaren Racing fashion collection, “The Modern Era,” the brands teamed up for a few activations during the U.S. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

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Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Bring it on! Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

MARCH 17, 2025

The revival of old-school fashion trends is powering nostalgic experiences, too. The brand stopped outside some of its key NYC retail locations during New York Fashion Week with a branded coffee truck experience, offering a menu of drinks that correlated with each shoe style. Catch up on all of this years weekly trends here.

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Event Marketer

JANUARY 10, 2025

Walmart Taps into the BookTok Community and TikTok Fashion Trends Last summer, Walmart focused its social listening on TikToks community of readers and authors who are passionate about discussing books and literature, affectionately known as BookTok. It certainly could have fooled us.(

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Event Marketer

SEPTEMBER 16, 2024

8 during New York Fashion Week, things got weirder when Tommy Hilfiger hosted a spring 2025 runway show aboard the vessel. A host of glitzy celebrities hopped aboard the Hilfiger-branded ferry to view the nautical-themed fashion show. Then on Sept. Here’s hoping. Maybe we’ll see the Keebler Elves hit the runway at next year’s show?

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Event Marketer

MARCH 27, 2025

Among them: a travel-charting activity, Polaroid photography, chalk art, a dance floor and, of course, some good-old fashioned coloring stations. To that end, each zone included an interactive engagement.

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Event Marketer

AUGUST 23, 2021

For St-Germain elderflower liqueur, that notion flourished amid blooms, fashion and dance in a pop-up located in New York City’s SoHo neighborhood, Aug. Agencies: The Gathery (event production); Tin Can Studios (floral décor), both of Brooklyn, NY. Summer cocktails taste most refreshing against an inspiring backdrop.

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Event Marketer

OCTOBER 28, 2024

Over at the Depop store, the Depop Claw Machine gave consumers a chance to win circular fashion items. Photo credit: Shelbie Whitten More From The Brief: The Brief: ‘Overnightmares’ and Boring Phones The Brief: Trade-In Trucks and Skate Thrus The post The Brief: Germ Zones and Cardmember Cafés appeared first on Event Marketer.

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Event Marketer

JANUARY 14, 2025

In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and fresh experiential tactics popped up. Heres what caught our attention in Miami Beach. Then on the morning of Dec.

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Event Marketer

FEBRUARY 12, 2025

Limited tickets were available for customers to attend invite-only events, like the Late Night Party and The Big Speakeasyin partnership with TAO. 8, the clothing brand opened Abercrombie House at 611 Fulton Street, across from House of Verizon, keeping the fashion vibes going.

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Event Marketer

NOVEMBER 25, 2024

Agency: Game Seven) More From The Brief: The Brief: COLAsseums and StreamHouses The Brief: Glambulances and Hologram Chefs The post The Brief: Cosmic Luggage and $0 Days appeared first on Event Marketer. Athlos also offered ranking points for the athletes’ global standings.

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Event Industry News

MARCH 20, 2023

Barcelona Bridal Fashion Week (BBFW) is making this motto its own by doing its bit to ensure that its celebration, from April 19 to 23, has a positive impact on the environment. True to its manifesto, Fira de Barcelona’s leading international bridal fashion show is committed to creating social value and […]

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Event Marketer

FEBRUARY 6, 2025

The concept originated in New York but has recently taken the world by storm , and Tanqueray will leverage the pairing at its pop-ups to demonstrate that being classic doesnt equate to being old-fashioned.

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Event Marketer

JULY 1, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and Beverly Hills boomboxes. To showcase how Motorola’s smartphones are not just cutting-edge devices, but also fashionable accessories.

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Event Marketer

MAY 29, 2023

For some, the floral, bright fashions and colorful variety of bold fascinators and hats on display are more engaging than the actual horse race, and White Claw offered up experiences that tapped into “the next wave of style” at two Shore Club locations inside Churchill Downs Racetrack. “I Fashion was the clear choice for the Derby.

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Event Marketer

MAY 7, 2024

More Festival Strategies: Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’ The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin Event Marketer: Tell us about BDG Media’s refreshed approach to experiential. Music to any marketer’s ears.

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Event Marketer

AUGUST 16, 2024

The locale has historically attracted some ultra-high-end fashion houses , but 2024 brought other types of brands into the mix, too, including Sparkling Ice and CeraVe. With all of the experiential activity taking place, we rounded up some of the best brand experiences from one of the industry’s hottest summer properties.

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Prestige Events Magazine

FEBRUARY 4, 2025

Greg Lawson, CEO of Smart Group, said: Having delivered Christmas parties at Freemasons Hall since 2017 and holding the exclusive catering contract since July 2024, we are delighted to embark on the latest phase of our partnership with the United Grand Lodge of England.

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Event Marketer

DECEMBER 21, 2023

So when it came time to unveil its QuietComfort Ultra Headphones, QuietComfort Ultra Earbuds and Immersive Audio technology over the fall, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and an iconic venue to live up to its lofty reputation—and then some.

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Event Marketer

MARCH 21, 2022

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history. Step up to the Klarna All-Star Vault: Photo credit: Kelsey Rose.

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Event Marketer

FEBRUARY 7, 2022

3-4 at historic Harlem Parish and offered content programming, murals, fashion displays, local vendors and refreshments. We partnered with local Harlem fashion, art and culinary Black-owned brands and gave people the opportunity to come out to meet some of these visionaries and sample their products. Agency: Allied Experiential.

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Event Marketer

OCTOBER 31, 2022

More Influencer Event Strategies: Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event. New York Fashion Week: Bose Uses Sensorial Touchpoints to Bring its ‘Sound is Power’ Mantra to Life. More Scenes From the Event: Photo credit: Luis Ruiz.

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Event Marketer

AUGUST 2, 2021

New York Fashion Week will run from Sept. The immersive 29Rooms , which usually takes place around Fashion Week, will return this September in New York City. The post How Major Fall Conferences are Betting on the Return of In-person Attendance appeared first on Event Marketer. The Chicago Marathon will run on Oct.

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Event Marketer

OCTOBER 10, 2022

Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. An LED ticker tunnel served as a share-worthy entry moment.

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Event Marketer

FEBRUARY 15, 2024

Attendees are promised the “perfect mashup of 1957 and 2024” with a mix of theater, dance, tech and fashion that will take the shape of shops, flash mobs and an AI-generated Marilyn. The post Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations appeared first on Event Marketer.

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Event Marketer

OCTOBER 4, 2022

“‘Monarch’ is rooted in country music; there’s glitz and glamour and fashion. 11] aligned perfectly with New York Fashion Week.”. The post FOX Leans on Fandom Strategies and Transactions with a ‘Monarch’ Series Pop-up appeared first on Event Marketer.

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Event Marketer

JANUARY 24, 2025

Such is often the case when event marketers have tiny footprints to work with but big messages to deliver. But as Nespresso proved, a small footprint executed properly may actually be the reason people are interested in your event or experience.

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Event Marketer

MARCH 28, 2022

When Randle isn’t charming the ladies, he’s at events with his male granfluencer crew, the Silver Fox Squad ( @silverfoxsquad ), which aims to inspire others through the “power of style and creative fashion minds.”. GRANFLUENCER TYPE: The Power Couple. NAMES: Pauline and Geoffrey Walker. HANDLE: @geoffreywalk. AGES: 88 and 91.

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Event Marketer

MARCH 14, 2025

Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches. Photo credit: Rick Kern/Getty Images for Vox Media The post SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin appeared first on Event Marketer. gun policies to prevent mass shootings.

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