Event Marketer

FEBRUARY 10, 2025

NOTHING BUT NETS: MODELO LAUNCHES A HOOPS-INSPIRED FASHION LINE Basketball and fashion go hand-in-hand, and on Jan. Agency: Cogent World) More From The Brief: The Brief: Zero Bodegas and Tunnels of Love The Brief: Pizza Rentals and Zen Carriages The post The Brief: Nutty Cruisers and Matcha Moments appeared first on Event Marketer.

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Event Marketer

MARCH 25, 2025

The food and fashion worlds continue to collide , and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brands signature denim collection while feeding consumers a complimentary signature sandwich from Music Citys iconic Mitchells Deli.

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Event Marketer

OCTOBER 18, 2024

Samples were placed on stands fashioned out of tires. More Trade Show Coverage: Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024 Natural Products Expo West 2024: Five Booth Trends on Display The post Hot Flavors: Six Brands That Crushed Sampling at NACS 2024 appeared first on Event Marketer.

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Event Marketer

FEBRUARY 4, 2025

BONUS CONTENT: STEVE MADDENS GAMIFIED FASHION SHOW Its an oldie, but a goodie worth sharing: Last fall, Steve Madden hosted a gamified Sole Survivor fashion show and launch event in London for its Beyond Borders collection. The video game-like scenario unlocked some winning results: The event led to a 25.2-percent

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Event Marketer

MAY 15, 2025

And thats exactly what Tequila Don Julio 1942 had in mind when it launched its first-ever worldwide product collab alongside renowned South Korean dj, producer and fashion influencer, Peggy Gou. So it was two parts: It was her love for the brand, and the amazing intersection that she represents between music and fashion and creativity.

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Event Marketer

OCTOBER 23, 2024

Watch the Live-action Shoot: Photos: Courtesy of Diageo More Times Square Takeovers: Morgan Stanley Rockets into Times Square with a Women’s Spacesuit and a Mission to Break Barriers #ShowUsYourPackage: Trolli and ‘Deadpool’ Parody a High-Fashion Photo Shoot The post Let the (Squid) Games Begin: Johnnie Walker and Netflix Partner on a Global Campaign (..)

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Event Marketer

JANUARY 20, 2025

The post The Rise of Women’s Sports Activations appeared first on Event Marketer. The Trend of the Week is coproduced with the support of Proscenium. Catch up on all of this years weekly trends here.

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Event Marketer

AUGUST 11, 2022

She consistently leads award-winning experiences, one of which was Reimagine Retail in collaboration with the Fashion Institute and Tommy Hilfiger, and her overall work spans top tier events, such as IBM’s Think, CES, Gartner, and SXSW. And so Erin weighs in on IBM Think’s evolution from a large-scale flagship event to a global tour.

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Event Marketer

JANUARY 24, 2025

In apparel, new embellishment techniques allow for creative personalization and decoration, taking cues from fashion with digital transfers, patches, and unique logo placements. The post Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear appeared first on Event Marketer. Want us to cover your booth?

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Event Marketer

MAY 8, 2025

Western culture permeated The Empire Polo Club, as festivalgoers showed up in fashionable cowboy hats and boots, colorful bandanas, and shiny belt buckles to catch their favorite artists perform at stages spread across the desert setting.

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Event Marketer

NOVEMBER 7, 2024

We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Youth Marketing Connection; Lime Media; Coyne PR) Connect digital trends to the IRL space. million views and counting. and Chicago to Dallas over two months.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

NOVEMBER 5, 2024

Image credit: American Express LEVI’S x MCLAREN RACING For the second Levi’s x McLaren Racing fashion collection, “The Modern Era,” the brands teamed up for a few activations during the U.S. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

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Event Marketer

MAY 2, 2025

Profiles of makers and the items they craft, displayed in a true museum fashion, connected not just people with tech, but people with people and their work. The post Field Report: Five Game-Changing Trends from Google Cloud Next 25 appeared first on Event Marketer. Want us to cover your booth?

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Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Bring it on! Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

MAY 7, 2025

But Ford Performance also had its eye on motorsports flirts, which it identifies as casual fans drawn to the space via lifestyle interests, like gaming and fashion. For superfans in attendance, it was the ultimate opportunity to rub shoulders with their heroes and participate in hands-on vehicle experiences.

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Event Marketer

JANUARY 10, 2025

Walmart Taps into the BookTok Community and TikTok Fashion Trends Last summer, Walmart focused its social listening on TikToks community of readers and authors who are passionate about discussing books and literature, affectionately known as BookTok. It certainly could have fooled us.(

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Prestige Events Magazine

APRIL 28, 2025

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Event Marketer

SEPTEMBER 16, 2024

8 during New York Fashion Week, things got weirder when Tommy Hilfiger hosted a spring 2025 runway show aboard the vessel. A host of glitzy celebrities hopped aboard the Hilfiger-branded ferry to view the nautical-themed fashion show. Then on Sept. Here’s hoping. Maybe we’ll see the Keebler Elves hit the runway at next year’s show?

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Event Marketer

OCTOBER 28, 2024

Over at the Depop store, the Depop Claw Machine gave consumers a chance to win circular fashion items. Photo credit: Shelbie Whitten More From The Brief: The Brief: ‘Overnightmares’ and Boring Phones The Brief: Trade-In Trucks and Skate Thrus The post The Brief: Germ Zones and Cardmember Cafés appeared first on Event Marketer.

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Event Marketer

JANUARY 14, 2025

In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and fresh experiential tactics popped up. Heres what caught our attention in Miami Beach. Then on the morning of Dec.

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Event Marketer

FEBRUARY 12, 2025

Limited tickets were available for customers to attend invite-only events, like the Late Night Party and The Big Speakeasyin partnership with TAO. 8, the clothing brand opened Abercrombie House at 611 Fulton Street, across from House of Verizon, keeping the fashion vibes going.

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Event Marketer

NOVEMBER 25, 2024

Agency: Game Seven) More From The Brief: The Brief: COLAsseums and StreamHouses The Brief: Glambulances and Hologram Chefs The post The Brief: Cosmic Luggage and $0 Days appeared first on Event Marketer. Athlos also offered ranking points for the athletes’ global standings.

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Event Marketer

MAY 2, 2025

Inspired by Bun Bs style and rodeo fashion, the streetwear collection includes a co-branded graphic t-shirt, poncho and varsity jacket, and the rapper wore the pieces on stage during his headlining performance at the Houston Rodeo.

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Event Marketer

MARCH 27, 2025

Among them: a travel-charting activity, Polaroid photography, chalk art, a dance floor and, of course, some good-old fashioned coloring stations. To that end, each zone included an interactive engagement.

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Event Industry News

MARCH 20, 2023

Barcelona Bridal Fashion Week (BBFW) is making this motto its own by doing its bit to ensure that its celebration, from April 19 to 23, has a positive impact on the environment. True to its manifesto, Fira de Barcelona’s leading international bridal fashion show is committed to creating social value and […]

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Event Marketer

FEBRUARY 6, 2025

The concept originated in New York but has recently taken the world by storm , and Tanqueray will leverage the pairing at its pop-ups to demonstrate that being classic doesnt equate to being old-fashioned.

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Event Marketer

JULY 1, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and Beverly Hills boomboxes. To showcase how Motorola’s smartphones are not just cutting-edge devices, but also fashionable accessories.

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Event Marketer

MAY 29, 2023

For some, the floral, bright fashions and colorful variety of bold fascinators and hats on display are more engaging than the actual horse race, and White Claw offered up experiences that tapped into “the next wave of style” at two Shore Club locations inside Churchill Downs Racetrack. “I Fashion was the clear choice for the Derby.

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Event Marketer

MAY 16, 2025

Photos: Courtesy of Pinterest Related: Wedding Event Activations: Brands from Cheetos to Tinder Help Couples Say I Do Tinder Leans into Fashion and Low-key Branding with an Upcycling Pop-up for Gen Z The post Pinterest Brings Gen Z Wedding Trends to Life at NYCs City Hall appeared first on Event Marketer.

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Event Marketer

AUGUST 16, 2024

The locale has historically attracted some ultra-high-end fashion houses , but 2024 brought other types of brands into the mix, too, including Sparkling Ice and CeraVe. With all of the experiential activity taking place, we rounded up some of the best brand experiences from one of the industry’s hottest summer properties.

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Event Marketer

DECEMBER 21, 2023

So when it came time to unveil its QuietComfort Ultra Headphones, QuietComfort Ultra Earbuds and Immersive Audio technology over the fall, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and an iconic venue to live up to its lofty reputation—and then some.

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Event Marketer

MARCH 21, 2022

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history. Step up to the Klarna All-Star Vault: Photo credit: Kelsey Rose.

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Event Marketer

FEBRUARY 7, 2022

3-4 at historic Harlem Parish and offered content programming, murals, fashion displays, local vendors and refreshments. We partnered with local Harlem fashion, art and culinary Black-owned brands and gave people the opportunity to come out to meet some of these visionaries and sample their products. Agency: Allied Experiential.

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Event Marketer

OCTOBER 31, 2022

More Influencer Event Strategies: Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event. New York Fashion Week: Bose Uses Sensorial Touchpoints to Bring its ‘Sound is Power’ Mantra to Life. More Scenes From the Event: Photo credit: Luis Ruiz.

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Event Marketer

DECEMBER 20, 2021

“What you are seeing in the adidas Superstar shoe build, and even the wearable version of the adidas Superstar, where you can actually put LEGO bricks on the actual shoe, the goal is to show that creative expression lives well beyond LEGO play sets, and it can inspire and be incorporated into footwear and fashion,” Sam says.

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Event Marketer

MAY 7, 2024

More Festival Strategies: Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’ The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin Event Marketer: Tell us about BDG Media’s refreshed approach to experiential. Music to any marketer’s ears.

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