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to make the case that its Zero Sugar beverage should be the victor of the flavor wars. NOTHING BUT NETS: MODELO LAUNCHES A HOOPS-INSPIRED FASHION LINE Basketball and fashion go hand-in-hand, and on Jan. NOTHING BUT NETS: MODELO LAUNCHES A HOOPS-INSPIRED FASHION LINE Basketball and fashion go hand-in-hand, and on Jan.
Beauty fans were invited to stop by to interact with the new collection by customizing a Balm Dotcom product with different charms, snap photos in a themed booth featuring digital frames, snag exclusive swag and samples, and indulge in cherry-flavored food and beverages. You (OK, we) might call the event the balm diggity.
In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. Afterward, participants could enjoy live music and wellness-enhancing food and beverages (assuming they could still feel their limbs). 7 Food is Art event could interact with.
To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches. gun policies to prevent mass shootings.
Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. Limited tickets were available for customers to attend invite-only events, like the Late Night Party and The Big Speakeasyin partnership with TAO. At Woldenberg Park on Feb.
The beverage giant and “best of the city” publication announced the launch of Foodmarks, hand-picked, global “food landmarks” inspired by movies, pop culture moments, travel hotspots and other cultural phenomena that revolve around “the perfect moment, the perfect meal and an ice-cold Coca-Cola.” Refreshing.
Inside, they were invited to interact with local business owners and shop fashion, décor, jewelry and plants, then refuel with grab-and-go snacks and beverages from Hank’s Mini Market, Harun and Crenshaw Juice Co. More Events for Entrepreneurs: Revolt TV’s Annual Summit Returns to in-Person with a Hyper-local Program.
Yes, the US Open is about tennis, but what’s that cross-section with entertainment and fashion and culinary and all the different pieces that people like to have as an experience these days?” Photo credit: Chase The post Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement appeared first on EventMarketer.
s Presenting Sponsorship Made History at Cali Vibes Steal the Show with 27 of the Summer’s Best Festival Activation Ideas 818 TEQUILA’S FULL-SERVICE SALOON The popular 818 Tequila Outpost from last year’s fest returned to the desert this year as an exclusive, one-day pop-up offering food, music and cocktails. Here’s a quick rundown.
There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances. HALLMARK The leaves haven’t fallen off the trees yet, but in true brand fashion, the Hallmark Channel only has Christmas on its mind. Yourself figurine digitally.
At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. At IHG’s Grand Slam Social event on Aug. The event served as a nod toward the brand’s expanding luxury and lifestyle portfolio. has fashioned the US Open’s gleaming, silver championship trophies. TIFFANY & CO.
9, 2024, within a custom-built, pop-up tented venue next to Fashion Show Mall on the Strip. On-site features included a miniature model of the first-ever Taco Bell restaurant, complimentary beverages, hexagonal rigging (that mimicked a giant Crunchwrap), and live beats spun by dj and producer LP Giobbi. The showcase took place on Feb.
The brand invited influencers and celebrity partners to the desert to capture content from the space, with a focus on creators in the beauty and fashion, lifestyle, and reality TV sectors. Remezcla, a media company focused on Latin culture, produced two free events at the Palm Springs Air Museum that ultimately played host to 1,500 attendees.
One corner of the space features mosaic mirrors on all sides that allow guests to see the different angles of the Genesis electrified GV60 in an artful, analog fashion. They help brands “live” in a market and a neighborhood, and carry out strategic partnerships or curated events and programming to increase engagement.
The sponsorship includes in-person activations like the VIP Game Day Experience, which gives fans the chance to watch their favorite NWSL team at a regular-season match from the best seats in the house and includes a prepaid Mastercard for food, beverages and swag.
Typically the following responsibilities / tasks require someone to be assigned to them: Pre event planning (see Step 6 below) On-site event coordination (see Step 8 below; check-in, management of attendees, stage management, etc.) Audio visual and event production Custodial / electrical Security Photography / videography.
For the holiday season, the playful fast food chain was at it again, this time offering a mouthwatering getaway for eight to the Kentucky Fried Chicken Firelog Cabin located in—you guessed it—Kentucky. The post A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way appeared first on EventMarketer.
Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Then, find the right venue for your audience size, event format, and budget. Early and enthusiastic marketing gets attendees excited to register right away. What are your measurable goals?
Make sure you consider these high-ticket items at a minimum: Venue Speakers Food and beverage Furniture and equipment Staffing (event coordinators, clean up, security, etc.) And you can’t host your event and community in the same place, either. Be sure to blend your event to-dos with your company-wide marketing calendar.
Photo credit: Shutterstock for BDG POSTMATES For its third year partnering with Coachella, food delivery service Postmates turned up the heat with a garden-inspired footprint themed around its chief offering: tasty treats. Lastly, NYLON collaborated with P.E Read the full activation recap here.
This includes not sharing things like potential venues, speakers/performers, food-and-beverage option, etc. unless one of these things is integral to your event idea). If they are interested but haven’t responded in positive fashion for one of many reasons, this will incentivize them to reply.
Banquet event orders and food-and-beverage management are also easier with Planning Pod, which prepopulates event orders with information already attached to your event, letting you quickly pull information into your BEO template (like pricing, menus, headcounts, room blocks, etc.)
Food is a crowd pleaser, particularly for long exhibitions and trade shows. You needn’t sell cookware or food to use a booth like this. Two things that always draw a crowd: food and activity. It also shows off an ideal “farm-fresh food.” Decorate with function and fashion using things you already own.
We’re always asking, how do we make this happen in a fashion that works, and makes people successful in their goal at the end of the day?” For Ciena Corporation, staying nimble is the guiding ethos for the collaboration between the procurement and global events departments. Balsam said. Old-school procurement was, where’s the buck?
Detail out the promotional activities leading up to the event. Build the sequence of the event. If unveiling a new clothing line, start with a fashion show, followed by a Q & A and then open-floor shopping. Project how you aim to monetize the event. Disseminate a post-event press release showcasing key moments.
This includes not sharing things like potential venues, speakers/performers, food-and-beverage option, etc. unless one of these things is integral to your event idea). If they are interested but haven’t responded in positive fashion for one of many reasons, this will incentivize them to reply.
Those who stopped by could participate in haunted photo moments with “Fantam Beings,” check out faux gravesites (like a headstone for the “Fantam of the Opera”) and get a free limited-edition Fanta Zero Afterlife beverage. 2, with “train tickets” available at the event or through the Coca-Cola App. The event, hosted Oct.
Candle Fest additionally included a set by DJ Kyle Cooke, Winter Candy Apple-themed beverages, samples of PocketBac hand sanitizers and, naturally, photo ops next to the giant countdown candle. 9 with an exclusive launch event hosted by Scottish actor Thomas Doherty at The Corner Store, a new restaurant and hot spot in NYC.
If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. Web Summit November 13 - 16, 2023 – Lisbon, Portugal Companies seeking an international conference with the brightest and best marketing practitioners in the industry will have a lot to look forward to with Web Summit.
In the mornings, Jambassadors distributed hot coffee to sleepy fans waiting in line for various brand experiences, and in the afternoon, the team switched to cold beverages to provide relief from the heat. Because no fan wants to get in between a mob of consumers and free food. Agency : GDX Studios). It’s just fun.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
Depending on the target audience, guerrilla marketingevents can take place on the street, in the lobby of an office building, in a parking lot, on campus, at concerts, trade shows, shopping malls, food courts, parks, amusement parks, town squares and pop-up event venues. Add the element of surprise.
Five stylish activation ideas from New York Fashion Week New York Fashion Week (NYFW) is a biannual affair that typically overflows with exclusive runway shows and afterparties. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple.
TREND: The digital + live approach reigned supreme once more as marketers worked to ensure that those not comfortable with attending live events were able to participate in experiential programs virtually. Seamless App’s Restaurant on Wheels Puts an Experiential Spin on Food Delivery. Choice is now paramount. .
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