Event Marketing Fashion Global Events 
Event Marketer
OCTOBER 18, 2024
The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Samples were placed on stands fashioned out of tires. 8-10, setting a new record with attendance up 8.5 percent compared to last year and 3.8
Event Marketer
AUGUST 11, 2022
Erin McElroy, Head of Innovation for Global Events, IBM. In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group.
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Eventtia
JANUARY 15, 2025
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.
Event Marketer
APRIL 17, 2024
A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. Lynch says Lacoste sees the Miami Open as a global event, with the U.S. Agency: Factory 360.
Event Marketer
JULY 11, 2024
“After ComplexCon Chicago, we learned that we could work closely with our partners abroad to create more frequent regional editions of ComplexCon all over the world,” ComplexCon advisor Neil Wright said in the announcement of the global events. “As Email Juanita.
Event Marketer
JANUARY 30, 2023
“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.
Maritz Global Events
DECEMBER 26, 2019
Experience design isn’t merely what your event content is about or how people consume it; it’s now a matter of layout, interior design, and finding the perfect mix of practicality and fashion. What does this look like? Guests want experiences that will enrich their lives. Creativity can present challenges.
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