Event Marketer

FEBRUARY 16, 2024

Ad infinitum: a circular fashion showcase by PROJECT featured an outdoor winter scene complete with a clear igloo dome that added an element of connection with nature. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer.

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Event Marketer

AUGUST 11, 2022

In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group. Listen here: More episodes of Event Peeps coming soon.

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Event Marketer

MARCH 25, 2025

The food and fashion worlds continue to collide , and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brands signature denim collection while feeding consumers a complimentary signature sandwich from Music Citys iconic Mitchells Deli. What does that mean?

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Event Marketer

OCTOBER 23, 2024

A Black Label bar is located within the experience at the Korean-inspired night market, where attendees can sample all of the “Squid Game”-inspired cocktails and view the limited-edition bottle design in person. “We’re

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Event Marketer

JANUARY 24, 2025

The Insiders Take While sustainability is making serious inroads into the promo industry, the actual level of interest and commitment from brands incorporating sustainable promotional products into their programs can vary dramatically, said Maria Rudnev, owner of Las Vegas-based Pro-File Marketing. The real change takes time.

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Event Marketer

JANUARY 20, 2025

Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. Catch up on all of this years weekly trends here.

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Event Marketer

OCTOBER 18, 2024

Samples were placed on stands fashioned out of tires. More Trade Show Coverage: Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024 Natural Products Expo West 2024: Five Booth Trends on Display The post Hot Flavors: Six Brands That Crushed Sampling at NACS 2024 appeared first on Event Marketer.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

NOVEMBER 7, 2024

They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.

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Event Marketer

MAY 23, 2025

As the #hAAPIwithYuzu program continues this month, Lim takes us through the campaigns three main themes, and shares how in-person events have helped grow the new apps engaged fan base and foster relationships that endure beyond Yuzu. Cindy Lim, Head of Brand, Yuzu Event Marketer: What was it like working on the launch of Yuzu?

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Event Marketer

FEBRUARY 10, 2025

The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. NOTHING BUT NETS: MODELO LAUNCHES A HOOPS-INSPIRED FASHION LINE Basketball and fashion go hand-in-hand, and on Jan. The best part?

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Event Marketer

MAY 8, 2025

Western culture permeated The Empire Polo Club, as festivalgoers showed up in fashionable cowboy hats and boots, colorful bandanas, and shiny belt buckles to catch their favorite artists perform at stages spread across the desert setting.

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

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Event Marketer

FEBRUARY 4, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations. You (OK, we) might call the event the balm diggity. The video game-like scenario unlocked some winning results: The event led to a 25.2-percent Indeed, from Jan.

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Event Marketer

JUNE 6, 2025

What’s great about that is they were sitting, sometimes for over an hour, creating these collages,” says Laura Gaffney, director-business marketing, EMEA & APAC, at Pinterest. “It Marketers see better results because the audiences are more engaged. It was so good for us to see them so immersed in the product.”

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Event Marketer

NOVEMBER 5, 2024

Image credit: American Express LEVI’S x MCLAREN RACING For the second Levi’s x McLaren Racing fashion collection, “The Modern Era,” the brands teamed up for a few activations during the U.S. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

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Event Marketer

JANUARY 10, 2025

TikTok also stated that in 2023, the advertising, marketing and organic reach on the app contributed $24.2 Then in the fall, the Walmart Style Tour visited more than 40 locations across the country over two months, presenting its new fall fashion collection. billion to the U.S. Since TikToks U.S. It certainly could have fooled us.(

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Event Marketer

MAY 2, 2025

Johnson Experience Marketing that produced the event. Profiles of makers and the items they craft, displayed in a true museum fashion, connected not just people with tech, but people with people and their work. Johnson Experience Marketing) Featured photo credit: Alive Coverage Have a story idea? Partner: George P.

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Event Marketer

FEBRUARY 28, 2025

Its one of many valuable lessons that fashion retailer Primark learned while planning a fully accessible launch event for the debut of its new 49-piece adaptive clothing range. 20 event was anchored in delivering the most seamless, inclusive experience possible.

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Event Marketer

OCTOBER 28, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés. Over at the Depop store, the Depop Claw Machine gave consumers a chance to win circular fashion items.

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Event Marketer

MAY 16, 2025

Photos: Courtesy of Pinterest Related: Wedding Event Activations: Brands from Cheetos to Tinder Help Couples Say I Do Tinder Leans into Fashion and Low-key Branding with an Upcycling Pop-up for Gen Z The post Pinterest Brings Gen Z Wedding Trends to Life at NYCs City Hall appeared first on Event Marketer.

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Event Marketer

FEBRUARY 6, 2025

This year, the experience will continue to travel to pop culture events to deliver a fusion of classics: the quintessential American diner and time-honored Tanqueray cocktails. IN-THE-MOMENT FEEDBACK When Tanqueray tested out the diner pop-up concept at last summers Brooklyn Night Market, the event team spent ample time gathering feedback.

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Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Bring it on!

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Event Marketer

MAY 2, 2025

Looking at Crown Royals recent activations in New Orleans and Houston, Schafer took us deeper inside the brands approach to experiential marketing, along with insights shared by Kellie Pean, co-founder of Brand New: A Collective, the integrated marketing agency Crown Royal has worked with for the past seven years to bring its experiences to life.

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Prestige Events Magazine

APRIL 28, 2025

Laura brings with her a wealth of industry experience, having previously worked as an Events Manager at Hospitality Finder and, most recently, at brand experience agency, onepointfive. link] LinkedIn: [link] Instagram: [link]

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Event Marketer

SEPTEMBER 16, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS. 8 during New York Fashion Week, things got weirder when Tommy Hilfiger hosted a spring 2025 runway show aboard the vessel. Then on Sept. Here’s hoping.

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Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. DONUT UNDERESTIMATE BRAND PARTNERSHIPS Freebies abounded on Nov. Athlos also offered ranking points for the athletes’ global standings.

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Event Marketer

MAY 7, 2025

But Ford Performance also had its eye on motorsports flirts, which it identifies as casual fans drawn to the space via lifestyle interests, like gaming and fashion. We’re really proud of the standard that we’ve set, says Jeannee Kirkaldy, global marketing manager at Ford Performance. All told, the brand garnered a 4.5k

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Event Marketer

JANUARY 14, 2025

In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and fresh experiential tactics popped up. Heres what caught our attention in Miami Beach. Then on the morning of Dec.

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Eventinterface

OCTOBER 18, 2017

If planning an event weren’t enough, you also have to worry about marketing the event. Without the proper and appropriate marketing, your event could suffer the worst fate: poor turnout. Don’t let your great event go to waste. Instead, build up hype the old-fashioned way through online marketing.

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Event Marketer

FEBRUARY 12, 2025

VERIZON In addition to its first-ever Super Bowl FanFest that brought watch parties and events to stadiums and venues across all 30 NFL markets on Super Bowl Sunday, Verizon activated the four-day House of Verizon at Fulton Alley, exclusively for Verizon customers. Agency: Taylor, p.r.)

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Event Marketer

MAY 27, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500. So for the launch of its Miracle Gel nail polish collection, created in partnership with Philadelphia 76ers guard Jared McCain, the brand and NBA player hosted an atypical beauty event in L.A.

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Event Marketer

MARCH 27, 2025

Among them: a travel-charting activity, Polaroid photography, chalk art, a dance floor and, of course, some good-old fashioned coloring stations. To that end, each zone included an interactive engagement.

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Event Marketer

DECEMBER 20, 2021

“Our mission is to inspire the builders of tomorrow, and in working to achieve that, the LEGO brand really aims to champion play,” says Priscilla Sam, partner marketing, LEGO Americas Marketing at The LEGO Group. “We We want to find ways to innovate on what that looks like. Agencies: Jack Morton, Boston; Golin, Chicago.

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Event Marketer

JULY 1, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and Beverly Hills boomboxes. To showcase how Motorola’s smartphones are not just cutting-edge devices, but also fashionable accessories. No disturbing the peace here.

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Event Marketer

AUGUST 16, 2024

The locale has historically attracted some ultra-high-end fashion houses , but 2024 brought other types of brands into the mix, too, including Sparkling Ice and CeraVe. With all of the experiential activity taking place, we rounded up some of the best brand experiences from one of the industry’s hottest summer properties.

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GEVME

FEBRUARY 4, 2020

With the changing times, the marketing funnel has witnessed changes as well. For someone who has been in marketing for long, the only change is that there is a new way of looking at marketing funnel. As a marketer, your role now would be to delight these potential customers at every single stage. Let us find out. .

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