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Nostalgia Marketing

Event Marketer

Millennials and Gen Z , in particular, are craving a trip down memory lane, and marketers are responding with events that evoke the warm-and-fuzzies, and as a result, foster personal, and memorable, connections. With 90s- and Y2K-era activations leading the waysometimes with a newstalgia twist nostalgia marketing is having a moment.

Marketing 234
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Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

Event Marketer

But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S.

Fashion 294
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Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows

Event Marketer

Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. The post Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows appeared first on Event Marketer.

Fashion 255
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Four Ways YSL Beauty Conquered New York Fashion Week

Event Marketer

New York Fashion Week looked different this year, and that was good news for consumers. The high-profile event typically draws 230,000 VIPs, but amid the pandemic, the size of the show was cut in half. YSL timed the launch of its NU collection of minimalist skincare products to Fashion Week with its sights set on courting Gen Z.

Fashion 342
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A Step-by-Step Breakdown of Don Julio’s Global, Creator-first ‘194구’ Campaign

Event Marketer

And thats exactly what Tequila Don Julio 1942 had in mind when it launched its first-ever worldwide product collab alongside renowned South Korean dj, producer and fashion influencer, Peggy Gou. So it was two parts: It was her love for the brand, and the amazing intersection that she represents between music and fashion and creativity.

Fashion 230
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Photos: How 20 Deadpool Variants Took Over Manhattan During New York Comic Con

Event Marketer

And in true “Deadpool” fashion, the promotions were quite cheeky: “Fans are encouraged to get their butts over to each tour stop to snag some sweet prizes and snap those legendary selfies with the variants.”

Fashion 289
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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Work is already underway on the next Winter and Summer Olympics, and both Walker and Wamsley predict whats to come in Milano-Cortina 2026 (how will high fashion come into play?) The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on Event Marketer.

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