Event Marketer

OCTOBER 23, 2024

A Black Label bar is located within the experience at the Korean-inspired night market, where attendees can sample all of the “Squid Game”-inspired cocktails and view the limited-edition bottle design in person. “We’re

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Event Marketer

FEBRUARY 4, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations. You (OK, we) might call the event the balm diggity. The video game-like scenario unlocked some winning results: The event led to a 25.2-percent Indeed, from Jan.

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Event Marketer

OCTOBER 18, 2024

Samples were placed on stands fashioned out of tires. More Trade Show Coverage: Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024 Natural Products Expo West 2024: Five Booth Trends on Display The post Hot Flavors: Six Brands That Crushed Sampling at NACS 2024 appeared first on Event Marketer.

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Event Marketer

NOVEMBER 7, 2024

They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.

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Event Marketer

OCTOBER 24, 2024

And in true “Deadpool” fashion, the promotions were quite cheeky: “Fans are encouraged to get their butts over to each tour stop to snag some sweet prizes and snap those legendary selfies with the variants.”

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Event Marketer

JULY 18, 2025

And when it comes to fan fashion, it’s quite probable that a “Barbiecore” resurgence is on the horizon. While the forthcoming fest is the first event of its kind for Mattel, the National Barbie Doll Collectors Convention has been going strong since 1980.

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Event Marketer

FEBRUARY 10, 2025

The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. NOTHING BUT NETS: MODELO LAUNCHES A HOOPS-INSPIRED FASHION LINE Basketball and fashion go hand-in-hand, and on Jan. The best part?

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Event Marketer

JANUARY 20, 2025

Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. Catch up on all of this years weekly trends here.

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Event Marketer

MAY 23, 2025

As the #hAAPIwithYuzu program continues this month, Lim takes us through the campaigns three main themes, and shares how in-person events have helped grow the new apps engaged fan base and foster relationships that endure beyond Yuzu. Cindy Lim, Head of Brand, Yuzu Event Marketer: What was it like working on the launch of Yuzu?

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Event Marketer

JANUARY 24, 2025

The Insiders Take While sustainability is making serious inroads into the promo industry, the actual level of interest and commitment from brands incorporating sustainable promotional products into their programs can vary dramatically, said Maria Rudnev, owner of Las Vegas-based Pro-File Marketing. The real change takes time.

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Event Marketer

NOVEMBER 5, 2024

Image credit: American Express LEVI’S x MCLAREN RACING For the second Levi’s x McLaren Racing fashion collection, “The Modern Era,” the brands teamed up for a few activations during the U.S. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

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Event Marketer

JULY 14, 2025

And event marketers are digging designs and tactics that deliver on it all. Not to mention, the fashion evolution at events. Indeed, the sparkling French Riviera with its chic, laid-back vibe continues to influence brand activations and homes on the Croisette at Cannes.

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Event Marketer

JUNE 6, 2025

.” “Activating at the Upfronts gave us a strategic opportunity to connect with three key audiences—marketers, business decision-makers, and everyday consumers—during one of New York City’s most high-profile events for brands,” says Parimal Deshpande, marketing executive-Adobe Express & Creative Cloud.

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Event Marketer

MAY 7, 2025

But Ford Performance also had its eye on motorsports flirts, which it identifies as casual fans drawn to the space via lifestyle interests, like gaming and fashion. We’re really proud of the standard that we’ve set, says Jeannee Kirkaldy, global marketing manager at Ford Performance. All told, the brand garnered a 4.5k

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Event Marketer

JUNE 13, 2025

PACSUN PacSun brought a mini fashion showcase to Gov Ball 2025, displaying and offering up an exclusive Governors Ball Collection, and trending festival styles, for purchase. Fans could shop, score personalized giveaways and participate in an interactive photo op.

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Event Marketer

MAY 2, 2025

Johnson Experience Marketing that produced the event. Profiles of makers and the items they craft, displayed in a true museum fashion, connected not just people with tech, but people with people and their work. Johnson Experience Marketing) Featured photo credit: Alive Coverage Have a story idea? Partner: George P.

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Event Marketer

JUNE 30, 2025

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge and a National Pink Day pop-up. Of course, the main event was the dance floor with a dj spinning tunes and hosting mini games. A mix of movement, music and merch—that’s how lululemon rolls.

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Event Marketer

OCTOBER 28, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés. Over at the Depop store, the Depop Claw Machine gave consumers a chance to win circular fashion items.

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Event Marketer

MAY 2, 2025

Looking at Crown Royals recent activations in New Orleans and Houston, Schafer took us deeper inside the brands approach to experiential marketing, along with insights shared by Kellie Pean, co-founder of Brand New: A Collective, the integrated marketing agency Crown Royal has worked with for the past seven years to bring its experiences to life.

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Event Marketer

JANUARY 14, 2025

In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and fresh experiential tactics popped up. Heres what caught our attention in Miami Beach. Then on the morning of Dec.

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Event Marketer

MARCH 27, 2025

Among them: a travel-charting activity, Polaroid photography, chalk art, a dance floor and, of course, some good-old fashioned coloring stations. To that end, each zone included an interactive engagement.

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Event Marketer

FEBRUARY 12, 2025

VERIZON In addition to its first-ever Super Bowl FanFest that brought watch parties and events to stadiums and venues across all 30 NFL markets on Super Bowl Sunday, Verizon activated the four-day House of Verizon at Fulton Alley, exclusively for Verizon customers. Agency: Taylor, p.r.)

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Event Marketer

FEBRUARY 6, 2025

This year, the experience will continue to travel to pop culture events to deliver a fusion of classics: the quintessential American diner and time-honored Tanqueray cocktails. IN-THE-MOMENT FEEDBACK When Tanqueray tested out the diner pop-up concept at last summers Brooklyn Night Market, the event team spent ample time gathering feedback.

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Event Marketer

MAY 16, 2025

Photos: Courtesy of Pinterest Related: Wedding Event Activations: Brands from Cheetos to Tinder Help Couples Say I Do Tinder Leans into Fashion and Low-key Branding with an Upcycling Pop-up for Gen Z The post Pinterest Brings Gen Z Wedding Trends to Life at NYCs City Hall appeared first on Event Marketer.

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Event Marketer

JANUARY 10, 2025

TikTok also stated that in 2023, the advertising, marketing and organic reach on the app contributed $24.2 Then in the fall, the Walmart Style Tour visited more than 40 locations across the country over two months, presenting its new fall fashion collection. billion to the U.S. Since TikToks U.S. It certainly could have fooled us.(

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Event Marketer

JUNE 26, 2025

We’ve helped brands across every category—from fashion to fintech—lean into emotional storytelling and walk away with higher engagement, stronger recall, and deeper customer relationships. CONTACT INFORMATION: INFO@ASTOUNDGROUP.COM ASTOUNDGROUP.COM The post 2025 It List: Inside ASTOUND Group appeared first on Event Marketer.

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Event Marketer

JUNE 26, 2025

We then uncovered key insights around NOLA being a true OG of Drop Culture and the NFL’s recent foray into fashion (including the insider intel we had about their plans to create a fashion show at the next Super Bowl). We sought out the biggest names in NFL fashion, including innovative designer Kristin Juszczyk.

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Event Marketer

APRIL 24, 2025

Agencies: Bryant, creative; Revolution Marketing, production) Photo credit: Sammy Alemayhu ABSOLUT Absolut, the official vodka partner of Coachella 2025, took its cues from the iconic cosmopolitan cocktail, activating The House of Cosmo experience with help from brand ambassador Paris Hilton.

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Event Marketer

MARCH 14, 2025

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.

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Smart Meetings

FEBRUARY 25, 2025

The last time Europalco created an event for the car manufacturer was in 2019, for its Clio R-Evolution Showsix years later, there were a lot more moving parts and event features made to engage. Europalcos Event Tech The LED wall had two uses.

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Event Marketer

MAY 27, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500. So for the launch of its Miracle Gel nail polish collection, created in partnership with Philadelphia 76ers guard Jared McCain, the brand and NBA player hosted an atypical beauty event in L.A.

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Event Marketer

JUNE 6, 2025

What’s great about that is they were sitting, sometimes for over an hour, creating these collages,” says Laura Gaffney, director-business marketing, EMEA & APAC, at Pinterest. “It Marketers see better results because the audiences are more engaged. It was so good for us to see them so immersed in the product.”

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Event Marketer

JUNE 26, 2025

A surprise appearance by Reggie Bush, paired with a high-energy DJ set capped off the season in unforgettable fashion. Fans engaged in AR quarterback challenges, personalized their gear at the custom jersey bar, and enjoyed glam stations and VIP zones designed to celebrate their passion.

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Event Marketer

JULY 7, 2025

From preparing advertising and marketing programs for long-term success in the digital era to building out experiential lounges that allow audiences to explore products and services in a low-pressure, no-rush environment, festival attendees are known for soaking in content and experiences in and around la Croisette.

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Event Marketer

MAY 8, 2025

Western culture permeated The Empire Polo Club, as festivalgoers showed up in fashionable cowboy hats and boots, colorful bandanas, and shiny belt buckles to catch their favorite artists perform at stages spread across the desert setting.

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Eventtia

JANUARY 28, 2025

For example, planning a high-energy fashion show will look very different from planning a small product launch or community networking event. Promotion and Logistics Management : Promote your event, track registrations and payments, and manage logistics like catering and schedules. Tease the event on social media.

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Event Marketer

APRIL 28, 2025

Whats old is new again as consumers eat up tasty new takes on nostalgia marketing and flock to pop-up bodegas and delis that transform non-endemic products into corner store fare. young people want to go out and experience something, says Ashley Schapiro, American Eagles vp-marketing. Ahhhh, the corner deli. tty cup of coffee?

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