Event Marketer

FEBRUARY 7, 2022

3-4 at historic Harlem Parish and offered content programming, murals, fashion displays, local vendors and refreshments. We partnered with local Harlem fashion, art and culinary Black-owned brands and gave people the opportunity to come out to meet some of these visionaries and sample their products. Agency: Allied Experiential.

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Event Marketer

MARCH 14, 2025

Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches. from March 8-9 was the physical manifestation of the brands social media gallery of the same name. gun policies to prevent mass shootings. Middleman, as informational pamphlets were handed out to bystanders.

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Event Marketer

NOVEMBER 1, 2021

There were also beauty demos, panels, fireside chats and guest appearances by beauty brand leaders, celebrity makeup artists and social media personalities. More Beauty Event Strategies: How YSL Beauty Charmed Gen Z at New York Fashion Week. VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In.

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Event Marketer

NOVEMBER 1, 2021

More From HBO’s Event Portfolio: Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year. HBO Max Targets Gen Z with an ‘Un-Fashion’ Installation. The goal of the program was to create activations with diverse representation celebrating Black-owned businesses in key markets.

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Event Marketer

OCTOBER 4, 2022

“‘Monarch’ is rooted in country music; there’s glitz and glamour and fashion. 11] aligned perfectly with New York Fashion Week.”. To generate buzz, FOX hosted an advanced press event and leveraged FOX and “Monarch” social media channels for promotions, as well as those of the brand’s partners.

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Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

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Event Marketer

OCTOBER 10, 2022

Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. An LED ticker tunnel served as a share-worthy entry moment.

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Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Trade Shows Social Media Automotive Fashion 363

Eventinterface

OCTOBER 18, 2017

You can partner with a company like eventige.com and benefit from a beautiful website, skilled marketing, and even professional event planning. BUILD UP HYPE ON SOCIAL MEDIA. The first step to building hype on social media is to create the necessary public profiles and to create an online event community.

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Event Marketer

NOVEMBER 8, 2021

The experiential pop-ups invite guests to discover the music, fashion, art and other influences of Bowie and his artistry through video, photography and audio experiences in partnership with Sony 360 Reality Audio. The post How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities appeared first on Event Marketer.

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Event Marketer

OCTOBER 5, 2023

–Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.

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Event Marketer

DECEMBER 20, 2021

In addition to platforms like The Tailgate Tour, Ellsworth says the brand is focused on innovative, digital-first experiences and small, curated events, which she says are working well now in post-pandemic times. The post Prebiotic Soda Poppi’s Unexpected Target Strategy Sparkles in Pandemic Times appeared first on Event Marketer.

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Event Marketer

JUNE 1, 2022

Social media amplification was another essential piece of the strategy. But it was the brand’s collaboration with 10 influencers across a broad range of markets and interests, from politics to fashion, that made the most impact. Ahead of the activations, Showtime published footage from the suites.

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Event Marketer

NOVEMBER 14, 2022

The content could be shared on participants’ social channel of choice and was broadcast across the external signage of the company’s Times Square headquarters, a social media strategy that was supported by Morgan Stanley’s first-ever influencer partnerships.

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Event Marketer

SEPTEMBER 9, 2024

HALLMARK The leaves haven’t fallen off the trees yet, but in true brand fashion, the Hallmark Channel only has Christmas on its mind. Yourself figurine digitally. As part of its 15th annual Countdown to Christmas lineup, the brand will be releasing “Holiday Touchdown: A Chiefs Love Story” on Nov.

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Event Marketer

JULY 9, 2024

During a meet-and-greet event at the Fort Bliss military base, Chestnut competed against four soldiers for charity, and ultimately put down 57 hot dogs in five minutes, while his competitors collectively ate 49 franks during that period. Fun fact: the 2024 winner of the Nathan’s competition ate 58 hot dogs in 10 minutes.)

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Event Marketer

OCTOBER 24, 2022

Users can also unlock Cheetle Codes from Cheetos’ social media accounts to uncover more ways to get ahead in the game. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse.

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Event Marketer

FEBRUARY 19, 2024

PINTEREST UNVEILS A PREDICTIVE PALETTE You’ve heard of the Pinterest Predicts report that details emerging trends pulled from the social media platform, but what about the Pinterest Palette? Customers could additionally access the Hotspot Lounge on the 100 level concourse, which featured charging stations, photo moments and hot cocoa.

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Event Marketer

OCTOBER 31, 2023

Yes, the US Open is about tennis, but what’s that cross-section with entertainment and fashion and culinary and all the different pieces that people like to have as an experience these days?” Photo credit: Chase The post Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement appeared first on Event Marketer.

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Event Marketer

OCTOBER 7, 2024

Even the packaging and signage used was the real Crumbl’s IP Consumers were quick to call out the event on social media for long lines and overpriced, unappetizing goods, with some dubbing the pop-up a “scam” and others predicting legal action. 10, the fast food giant opened a pop-up restaurant in L.A. dubbed “McDonnell’s.”

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Event Marketer

OCTOBER 3, 2022

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. The post Five Ways P&G Maximizes its Long-running Presence at Essence Festival appeared first on Event Marketer.

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Event Marketer

MARCH 11, 2024

REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda. The difference at South by, however, is that this year’s event marks the first time Reddit has launched a product as part of its activation. Agency: 15|40.

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Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. Step inside The BÉIS Hotel: Photo credit: Flannery Underwood, Underwood Studios The post Luggage Brand BÉIS Activates a Shoppable Three-city Hotel Pop-up Tour appeared first on Event Marketer.

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Eventinterface

OCTOBER 18, 2017

You can partner with a company like eventige.com and benefit from a beautiful website, skilled marketing, and even professional event planning. BUILD UP HYPE ON SOCIAL MEDIA. The first step to building hype on social media is to create the necessary public profiles and to create an online event community.

Event Marketing 100

Event Marketing Marketing Social Media Fashion 100

Eventinterface

OCTOBER 18, 2017

You can partner with a company like eventige.com and benefit from a beautiful website, skilled marketing, and even professional event planning. BUILD UP HYPE ON SOCIAL MEDIA. The first step to building hype on social media is to create the necessary public profiles and to create an online event community.

Event Marketing 100

Event Marketing Marketing Social Media Fashion 100

Event Marketer

JULY 3, 2023

—Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform A custom welcome sign greeted attendees as they entered the post-screening reception at Elysian Park. As somebody who was alive during the original time, it was nice to look back and pull some of my memories forward into making this event.”

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Fashion Social Media Transportation Marketing 246

Event Farm

MAY 17, 2017

If you are producing a more professionally-driven industry event like a conference, then LinkedIn and Twitter are your spaces. If it’s a fashion event, you’ll want to be all over Instagram. Blog / Editorial writer This person will attend as much of the event as possible. src="[link] align="middle">.

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Event Marketer

OCTOBER 4, 2021

With plenty of initial engagement around the activation on its social channels, Impossible also incorporated a social media contest into the tour to keep the momentum going. and media outreach, social content and paid social media with geo-targeting, and influencers on platforms like TikTok and Instagram.

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Event Marketer

JANUARY 16, 2023

A brand ambassador gave attendees a reading using Reddit Archetype cards, each expressing a different persona relevant to the platform’s communities, such as The Fool, focused on memes and humor; The Innovator, interested in inventions and programming; and The Enchanter, excited about fashion and magic. Agency: Giant Spoon.

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Planning Pod

APRIL 12, 2020

These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, social media mentions, etc.) discounting (early bird, referrals, etc.)

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Food and Beverage Social Media Insurance Entertainment 207

Event Marketer

JULY 3, 2023

These tentpoles are also gathering places where our industry can come together to find out what’s new and what’s next, and it’s where we can bring to life Reddit’s amazing communities and showcase the immense value for marketers and brands alike.” Reddit is such a unique place—we want to stay true to what makes Reddit, Reddit.”

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Eventtia

JANUARY 28, 2025

This checklist is for in-person events but keep in mind the specifics will vary depending on your event type and size. For example, planning a high-energy fashion show will look very different from planning a small product launch or community networking event. For example: Attendance rate: Did your marketing work?

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Event Marketer

JULY 10, 2023

We wanted to make this as collaborative as possible, and his Paris Fashion show this Saturday is focused on “how to find an idea.” Photo credit: Sean Ebsworth Barnes The post Q&A: Meta’s Global Experiential Lead on the 2023 Cannes Lions Reels SuperStudio appeared first on Event Marketer.

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Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

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Event Marketer

MARCH 23, 2022

In collaboration with DC, WarnerMedia and Milestone Media, Ally Financial recently unveiled year-long programming designed to celebrate, elevate and support Black and diverse creators across art, entertainment and fashion. Agency: BMF). Photo credit: Roger Kisby/Getty Images for Volkswagen of America.

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Endless Events

FEBRUARY 28, 2023

And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. Be sure to blend your event to-dos with your company-wide marketing calendar.

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2023 Food and Beverage Fashion Social Media 121

Event Marketer

JULY 5, 2021

To share their look on social, attendees chose a camera angle, posed their avatar and clicked a button that prompted a link to the image, which could then be downloaded and shared. Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands appeared first on Event Marketer.

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