Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. fest—until now, that is. VERIZON KEEPS ITS STICK ON THE ICE Verizon, the Official 5G Network of the National Hockey League (NHL), on Feb.

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Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Schoff says.

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Event Marketer

NOVEMBER 25, 2024

The brainchild of Reddit co-founder Alexis Ohanian, the event was held at Icahn Stadium in New York, where the audience experienced a blend of high-stakes racing, live entertainment and in-stadium sponsorship activations. On the sponsorship end, Tiffany & Co. We say: three cheers for the continued rise of women’s sports.

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Event Marketer

FEBRUARY 10, 2025

NOTHING BUT NETS: MODELO LAUNCHES A HOOPS-INSPIRED FASHION LINE Basketball and fashion go hand-in-hand, and on Jan. Agency: Cogent World) More From The Brief: The Brief: Zero Bodegas and Tunnels of Love The Brief: Pizza Rentals and Zen Carriages The post The Brief: Nutty Cruisers and Matcha Moments appeared first on Event Marketer.

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Event Marketer

OCTOBER 23, 2024

Watch the Live-action Shoot: Photos: Courtesy of Diageo More Times Square Takeovers: Morgan Stanley Rockets into Times Square with a Women’s Spacesuit and a Mission to Break Barriers #ShowUsYourPackage: Trolli and ‘Deadpool’ Parody a High-Fashion Photo Shoot The post Let the (Squid) Games Begin: Johnnie Walker and Netflix Partner on a Global Campaign (..)

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Event Marketer

JANUARY 14, 2025

In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and fresh experiential tactics popped up. Heres what caught our attention in Miami Beach. Then on the morning of Dec.

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Event Marketer

FEBRUARY 12, 2025

Limited tickets were available for customers to attend invite-only events, like the Late Night Party and The Big Speakeasyin partnership with TAO. 8, the clothing brand opened Abercrombie House at 611 Fulton Street, across from House of Verizon, keeping the fashion vibes going.

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Event Marketer

JANUARY 24, 2025

Such is often the case when event marketers have tiny footprints to work with but big messages to deliver. But as Nespresso proved, a small footprint executed properly may actually be the reason people are interested in your event or experience. purposes, and also ensuring sponsorship signage was visible.

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Event Marketer

SEPTEMBER 4, 2024

Rounding out the brand’s sponsorship was the third IHG x US Open Tennis Ball Dress Contest in partnership with the Fashion Institute of Technology, and the opportunity for IHG loyalty members to sign up for hyper-exclusive experiences, like behind-the-scenes stadium tours and a chance to attend a post-match conference.

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Event Marketer

JUNE 6, 2024

With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned to track festival trends, and use that data to build an impactful sponsorship program. says Pollack.

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Event Marketer

OCTOBER 3, 2022

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. A presence that is “felt.”.

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Event Marketer

MARCH 14, 2022

More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. As the fifth-largest company in the U.S.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. Agencies: Infinity Marketing Team ; Zeno. billion mobile AR user devices worldwide.

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Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. HALLMARK The leaves haven’t fallen off the trees yet, but in true brand fashion, the Hallmark Channel only has Christmas on its mind. Yourself figurine digitally.

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Event Marketer

MAY 7, 2024

More Festival Strategies: Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’ The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin Event Marketer: Tell us about BDG Media’s refreshed approach to experiential. Music to any marketer’s ears.

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Event Marketer

DECEMBER 27, 2021

Kohl’s served as presenting sponsor of an inclusive drive-in fashion show promoting adaptive fashion. There is an unexpected benefit to activating a fundraising event within a pandemic environment: accessibility. Runway of Dreams typically hosts a gala to coincide with New York Fashion Week. Agency: GDX Studios).

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Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s Here’s a quick rundown.

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Event Marketer

NOVEMBER 22, 2022

From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be an affair to remember, particularly as post-pandemic audiences become more comfortable attending live events. SPONSORSHIP. The show , taking place this year Nov. 29 to Dec. Photo credit: SCOPE.

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Event Marketer

FEBRUARY 7, 2022

The High West Whiskey Train Tour led attendees in the North Side Lounge into an American West-themed bar that resembled an old-fashioned train caboose. The post Hot Property: Brand Experiences at Scope for Miami Art Week appeared first on Event Marketer. Agency: BeCore). Location: North Beach Lounge. Art Installation: Mister E.

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Event Marketer

JULY 5, 2021

The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. When it comes to selecting sponsors for its events, credibility is paramount for Complex Networks. For ComplexLand 2.0,

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Event Marketer

APRIL 11, 2024

VALUE-ADDITIVE SPONSORSHIPS Power Play sponsors were selected based on their desire to support and inspire the businesswomen in attendance, whether it was by sponsoring a panel or producing an activation. The post How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform appeared first on Event Marketer.

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Event Marketer

JULY 3, 2023

Using community as its North Star, Reddit and experiential agency partner Giant Spoon took on the preeminent events to illustrate to potential partners how redditors influence and inspire, and how their brands could leverage the untapped power of finding their people.

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Event Marketer

MARCH 15, 2024

The pocket sprayers also provide users with access to the funk-themed ~Pourri x Rolling Stone events, which play on “funk’s” application to bad odors and the music genre. In true ~Pourri fashion, they’re brimming with clever puns, multisensory moments, “unfiltered” discussions and, yes, the brand’s 30-foot-tall inflatable “Giant Poo.”

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Event Marketer

MAY 13, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London. And it only takes a glimpse of Porsche’s fantastical Electric Garden installation at Soho House to recognize that the automaker understood the assignment.

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Event Marketer

MARCH 11, 2024

The activation was built around the “art of storytelling in fashion and beauty,” with a clear focus on engaging Gen Z. The space played host to a number of talks with fashion and beauty pros on a small stage within the footprint. THE WEAR HOUSE The Wear House was more of a powerhouse , considering it was put on by WWD, Beauty Inc.,

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Event Marketer

JUNE 14, 2023

More than 301 million media impressions later, Bud successfully executed one of its most extensive integrated marketing- and influencer-focused hospitality programs to date—all in a country where drinking alcohol in public is illegal. Agencies: Octagon; WINK.

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Event Marketer

MARCH 23, 2022

In collaboration with DC, WarnerMedia and Milestone Media, Ally Financial recently unveiled year-long programming designed to celebrate, elevate and support Black and diverse creators across art, entertainment and fashion. Commencing a three-year sponsorship with SXSW, Volkswagen revealed its new ID. Agency: Pink Sparrow.). VOLKSWAGEN.

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Event Marketer

MAY 9, 2022

The brand invited influencers and celebrity partners to the desert to capture content from the space, with a focus on creators in the beauty and fashion, lifestyle, and reality TV sectors. The post Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling appeared first on Event Marketer.

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Endless Events

FEBRUARY 28, 2023

And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. Be sure to blend your event to-dos with your company-wide marketing calendar.

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Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Signage, lanyards, charging stations, etc. —

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Expo Pass

JANUARY 3, 2024

Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology. This conference is a great way to broaden your event planning horizons. The result is happier attendees and lowered stress for event staff, a win-win for everyone!

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AIDA Event Tech Digest

JUNE 17, 2020

Revenue, in turn, is directly proportional to the success of your event, assuming all else goes well. This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package. The A La Carte Sponsorship Model.

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Planning Pod

APRIL 12, 2020

As for your line items, you should divide them up into two categories – expenses and income – and depending on your event and particular needs, your line items can include the following: Event Expenses. Event Income. Step 7 – Launch an event marketing campaign.

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Eventtia

JANUARY 28, 2025

This checklist is for in-person events but keep in mind the specifics will vary depending on your event type and size. For example, planning a high-energy fashion show will look very different from planning a small product launch or community networking event. Event Flow : Map out the agenda.

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Bizzabo

MAY 18, 2018

Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

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Bizzabo

MARCH 31, 2020

Knowing this, Netflix planned a creative event marketing activation to celebrate and promote the release of the Gilmore Girls reunion season. Have you considered hosting a free event? It will allow you to reach more people with your event content and build goodwill with your target audience. October 5, 2016.

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Showclix

JUNE 9, 2020

Virtual experiences represent a rapidly developing new frontier in entertainment, and getting your messaging in front of the right eyes in a timely fashion is crucial in driving awareness, building excitement, and generating streaming access sales. Fortunately, our event marketing experts have you covered!

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