Event Marketer

DECEMBER 21, 2023

So when it came time to unveil its QuietComfort Ultra Headphones, QuietComfort Ultra Earbuds and Immersive Audio technology over the fall, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and an iconic venue to live up to its lofty reputation—and then some.

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Event Marketer

MARCH 14, 2025

Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches. Photo credit: Rick Kern/Getty Images for Vox Media The post SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin appeared first on Event Marketer. gun policies to prevent mass shootings.

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Smart Meetings

FEBRUARY 25, 2025

The last time Europalco created an event for the car manufacturer was in 2019, for its Clio R-Evolution Showsix years later, there were a lot more moving parts and event features made to engage. Europalcos Event Tech The LED wall had two uses.

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Event Marketer

JUNE 17, 2024

THE REALREAL MAKES A STATEMENT ON FAKEFAKE LUXURY GOODS New York City’s Canal Street has been a mecca for counterfeit designer handbags and other luxury goods for decades, but The RealReal, an online marketplace for authenticated luxury fashions, is giving swindlers a run for their money. million sportscar to a $55,000 bottle of cognac.

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Event Marketer

JULY 11, 2024

The rebranded Canadian summit marks parent company Web Summit’s expansion into North America and adds to a growing global portfolio of events, which includes its flagship tech conference in Lisbon, Portugal; Web Summit Rio in Brazil; Web Summit Qatar; and RISE in Hong Kong. Email Juanita.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. Agencies: Infinity Marketing Team ; Zeno.

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Event Marketer

FEBRUARY 7, 2022

More Art-centric Event Strategies: How Nine Brands Painted the Town Red at Art Basel Miami Beach. Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. The High West Whiskey Train Tour led attendees in the North Side Lounge into an American West-themed bar that resembled an old-fashioned train caboose.

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Event Marketer

MARCH 15, 2024

“We’re really expanding more and more into that experiential marketing zone,” says Shawn Patel, cmo at ~Pourri. The feel to SXSW isn’t just music, it’s tech, right? And we’re incorporating a new tech into the festival with our NFC technology.

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Event Marketer

JULY 25, 2024

Spanning two long tables, the surfaces’ “screens” (sealed under an acrylic layer to protect from food and drink) displayed curated animations and images that matched the speakers’ presentations throughout the evening.

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Event Marketer

SEPTEMBER 23, 2024

19-21, bringing its unique blend of style, tech, and bold looks. Fashion eyewear brand OGI highlighted its commitment to independent thinking with a splashy space complete with thoughtful furniture pieces in eye-catching colors, a purple chessboard and cool details like a stack of LIFE magazines under a gramophone.

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. The post Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023 appeared first on Event Marketer.

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Event Marketer

NOVEMBER 14, 2022

As a nod to its tech prowess and recent acquisitions of companies like E-Trade and Parametric, the brand also invited visitors to pose for an augmented reality-powered photo op that transformed them into astronauts. This isn’t the first time in recent memory that Morgan Stanley has demonstrated its commitment to inclusivity.

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Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer.

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Event Marketer

JULY 9, 2024

The festival promises to showcase new cinematic voices, lesser-known archival finds and complex storytelling through a dozen screenings that will be supported by panels, expert workshops and social events designed to cultivate dialogue and community engagement.

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Event Industry News

NOVEMBER 16, 2023

The Event Technology Awards (ETA) 2023 wrapped the first day of Event Tech Live (ETL) London in raucous fashion.

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Event Marketer

JANUARY 16, 2023

Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through subreddits like r/electricvehicles (started in 2009) and r/bitcoin (established in 2010). The post How Community Data Informed Reddit’s First Experiential Space at CES appeared first on Event Marketer.

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Event Marketer

AUGUST 30, 2024

Agency: Wasserman) (AT&T at WNBA Live) LED Furniture Quest Software held its annual sales kickoff event that brought 1,200 of its employees from across the globe for a weekend of professional development and team building with a festival-style event at the Anaheim Hilton.

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Event Marketer

JULY 27, 2021

Whether it’s keeping fans safe through touchless solutions or getting their hearts thumping through virtual reality, “there is a tsunami of tech and data coming at us,” says Rajamannar, and that technology will play an even bigger role in on-site fan activations than it did pre-pandemic.

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Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations.

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Event Marketer

JULY 3, 2023

These tentpoles are also gathering places where our industry can come together to find out what’s new and what’s next, and it’s where we can bring to life Reddit’s amazing communities and showcase the immense value for marketers and brands alike.” But we also needed to communicate that Reddit is at the forefront of what’s happening in tech.

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Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

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Event Marketer

JULY 9, 2024

Taco Bell rewrites the playbook on experiential earned media with a big-tech-style launch event Live Más LIVE garnered more than 7 billon media impressions and 632 pieces of media coverage of onstage announcements, including the new Cheez-It Crunchwrap Supreme. The showcase took place on Feb. Because Taco Bell gobbled up all the buzz.

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Event Marketer

JANUARY 3, 2023

The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming. Because as Intel’s events program manager, Victor Torregroza, puts it, “If you’re going to leave your house, your family, your kids, your job, it’s got to check all the boxes.”.

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Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. Step inside The BÉIS Hotel: Photo credit: Flannery Underwood, Underwood Studios The post Luggage Brand BÉIS Activates a Shoppable Three-city Hotel Pop-up Tour appeared first on Event Marketer.

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Event Marketer

NOVEMBER 22, 2022

From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be an affair to remember, particularly as post-pandemic audiences become more comfortable attending live events. The show , taking place this year Nov. 29 to Dec. Photo credit: SCOPE.

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InGo

MARCH 22, 2022

From the fashion industry to sports , it seems like everyone is jumping on this digital trend bandwagon. But should event marketers join? The upsides of the metaverse for event marketers So, should you run to your boss and ask for VR glasses? The post Should Event Marketers Care About the Metaverse?

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Event Marketer

JULY 3, 2023

—Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform A custom welcome sign greeted attendees as they entered the post-screening reception at Elysian Park. There was also a roaming videographer capturing footage on what looked like an old camcorder but was, in reality, powered by an iPhone.

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GEVME

AUGUST 15, 2019

Infusing events with hands-on experiences. It’s easy to fill in a site with digital panels and robots, but don’t forget that the use of the latest event technology trends just for the sake of fashion is ornamental only and unjustifiable from a financial point of view. The top 5 event tech trends of 2019–2020.

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Eventtia

JANUARY 28, 2025

This checklist is for in-person events but keep in mind the specifics will vary depending on your event type and size. For example, planning a high-energy fashion show will look very different from planning a small product launch or community networking event. Tease the event on social media.

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SpotMe Blog

DECEMBER 20, 2021

Best Practice #5) You’re Going to Need an Overarching Event Marketing Strategy That. Tech Equipment Matters. Best Practice #5) You’re Going to Need an Overarching Event Marketing Strategy That Includes and Leads up to Your Webinar. Includes and Leads up to Your Webinar. a Must-Have.

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Eventory

NOVEMBER 27, 2018

Benefits for women specialists at every stage of Tech career. After all, there needs to be a rather impressive list of pros for women from attending women in tech events. First of all, the event focus on their problems in the industry. First of all, the event focus on their problems in the industry.

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SpotMe Blog

JULY 6, 2021

Keep reading to find out how today’s event specialists are making events work for them from planning and organizing, to design and production. Want more event industry insights straight from the source? Catch the latest episodes of The Event Marketing Show ! 7 Event Planning Tips to Host Successful Events in 2021.

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Event Industry News

OCTOBER 29, 2021

Far from a temporary phenomenon in response to the shutting down of physical events and traditional studios during the Covid-19 crisis, a recent report published by Allied Market Research reveals that the UK and Ireland virtual event market is expected to grow at a CAGR of 13.3% to reach £26.3 billion by 2027.

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Event Marketer

MARCH 29, 2023

Activations, exhibits, environments, and events—wherever brands have an opportunity to connect with their audience live, we are there. Our clients are many of the biggest brands in the electronics, gaming, tech, automotive, fashion, and medical industries—and we are passionate about making them shine.

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Endless Events

NOVEMBER 9, 2020

In that case, you’ll want to give priority to the quality of the live stream, as well as the possibility of recording, editing, and making the sessions available post-event in an on-demand fashion. This will always depend on how tech-savvy your audience is. User-Friendly UX .

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Planning Pod

APRIL 12, 2020

Style – What should the theme or tone of the event be (luxury/high-end, modern, tech oriented, rustic, etc.) As for your line items, you should divide them up into two categories – expenses and income – and depending on your event and particular needs, your line items can include the following: Event Expenses.

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