Event Marketer

AUGUST 2, 2021

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019. New York Fashion Week will run from Sept.

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Event Marketer

OCTOBER 18, 2024

Samples were placed on stands fashioned out of tires. Partner: Rise Exhibits C4 On a show floor sweltering from the fryers, C4’s space was literally an ice bar complete with a temperature drop and an interactive ice sculpture. Sasquatch was posing for pictures from the crowded bleaches.

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Event Marketer

DECEMBER 13, 2024

How did you get introduced to trade shows? For Japan, it was sort of a coming-out event. World expos are a great place to experiment because a pavilion is more permanent than a trade show and has to function on a daily basis, but still not so permanent that it has to not leak for 50 years. It was spectacular.

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Event Marketer

MAY 31, 2023

The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide trade show evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands. Georges agrees.

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Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. Have a story idea? Want us to cover your booth?

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. Fashion eyewear brand OGI celebrated 25 years in business with a space that highlighted its commitment to independent thinking and attention to detail.

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Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget , on average, in the United States.

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Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

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Event Marketer

JANUARY 24, 2025

MINI SPACES Photo: Kelsey Rose When Nespresso transformed an elevator at New Yorks One World Trade Center into the stylish, two-person Vertuo Pop Caf , the footprint may have been small, but the feat was not. Such is often the case when event marketers have tiny footprints to work with but big messages to deliver.

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Event Marketer

APRIL 27, 2021

The average American generates 81 pounds of textile waste each year, according to the Environmental Protection Agency, so to help consumers reduce their fashion footprint, LG Electronics hit the road with a seven-city mobile tour. More From LG’s Event Portfolio: LG’s Complimentary Laundry Services Invite Bonnaroovians to #GetDirty.

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Event Marketer

FEBRUARY 19, 2025

Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. These shows are all about a unique blend of vibe and business. 10-12 to the Las Vegas Convention Center.

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Socio Events

JANUARY 26, 2023

How to reimagine successful in-person events Discover how the American Med Spa Association paved the way for a new era of in-person events that prioritizes safety, engagement, and immersive brand experiences. Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person.

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Event Industry News

NOVEMBER 20, 2018

Rory first joined the industry by working with exhibition and conference organisers Single Market Events. He looked after operational aspects of both consumer and trade shows, covering the fashion, food, travel and audio-visual industries amongst others. This is the last lecture in the series for 2018.

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Endless Events

AUGUST 24, 2018

Hopefully, it’ll also make your event sticky enough to turn event goers into customers and repeat attendees. And if you’d want to get more of these event hacks in your inbox, subscribe to our blog ! This Checklist Could Save Your Trade Show. Trade shows are intensely competitive.

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Event Marketer

SEPTEMBER 23, 2024

Fashion eyewear brand OGI highlighted its commitment to independent thinking with a splashy space complete with thoughtful furniture pieces in eye-catching colors, a purple chessboard and cool details like a stack of LIFE magazines under a gramophone. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

JANUARY 3, 2023

Event marketers are between a rock and a hard place—perhaps, marble and cement. As the world grapples with inflation, supply chain shortages, shipping delays and staffing issues—not to mention, fears of a recession—in-person events are thriving again. Some say it’s a renaissance for the brand experience.

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Event Marketer

NOVEMBER 25, 2024

Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward. Based on their identity, attendees were then provided with personalized insights and resources, and a unique, animation-inspired GenAI portrait.

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Event Marketer

JULY 3, 2023

These tentpoles are also gathering places where our industry can come together to find out what’s new and what’s next, and it’s where we can bring to life Reddit’s amazing communities and showcase the immense value for marketers and brands alike.” Reddit is such a unique place—we want to stay true to what makes Reddit, Reddit.”

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Expo Pass

JANUARY 3, 2024

IMEX America: It’s the largest international conference and trade show in the United States, uniting planners from France to the UK and beyond. Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology.

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SpotMe Blog

MAY 4, 2021

While there are a variety of virtual events, virtual conferences include many elements of traditional conferences, and sometimes other types of virtual events. In addition to conferences, other virtual event types include: Webinars. Trade shows. This year it offers its first all-digital show. Technology.

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Planning Pod

JANUARY 10, 2021

Our software solutions have helped hundreds of hospitality and event professionals streamline their venue management processes, enabling them to serve more clients, increase revenues and cut down on busywork. How hotel event management software came to the rescue. Sign up for a free trial! Just a few clicks and that’s it.”.

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Socio Events

OCTOBER 19, 2022

After all, it’s easy to get overwhelmed by the many different types of events you can choose from. And yet, each event type plays an important role in a company’s event marketing strategy. We’ve compiled a list of eight types of events to make sure you start off in the right direction. Trade shows.

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Bizzabo

JANUARY 17, 2019

In this guide we will take a look at everything you need to know about event branding in 2019 and beyond. What Is Event Branding? Event branding is capturing the essence of your organization's brand and giving it its proper due in your event marketing campaigns. Digital Event Branding. Let’s dive in.

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Cvent: Event Marketing

JULY 2, 2019

MGM will take you back in time to the Prohibition Era, with the Old Fashioneds flowin’ and flappers dancin’. Trade Show. On Wednesday, July 10, the complete Cvent ecosystem comes to life for one day at the Cvent CONNECT Trade Show. Dine on some classics with a twist, such as steak and eggs and shrimp cocktail.

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Floktu

JANUARY 20, 2020

Getting staff to circulate the floor collecting feedback is a great option for larger events like trade shows. Sending a wrap-up thank you email is a perfect opportunity to ask guests for feedback and highlight key takeaways from the event. Good old fashion live audience polling isn’t dead. Floating Staff.

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Bizzabo

NOVEMBER 23, 2020

In order to slay the virtual event game, organizers will need to have a thorough understanding of virtual events, including common formats and event types, successful event examples, and how other event marketers are thinking about virtual events. 10 Must-Know Virtual Event Stats.

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Certain

JUNE 21, 2017

A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow” Pop-ups temporarily use physical space to create a long term, lasting impression with potential customers. Sounds like an experience that any great event marketer would execute, no? or at a distribution partner’s site.

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Event Marketer

JANUARY 3, 2023

The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming. Because as Intel’s events program manager, Victor Torregroza, puts it, “If you’re going to leave your house, your family, your kids, your job, it’s got to check all the boxes.”.

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Bizzabo

MAY 18, 2018

Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

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Plan Your Meetings

JUNE 29, 2016

Venues for guerrilla marketing events are often unconventional. Depending on the target audience, guerrilla marketing events can take place on the street, in the lobby of an office building, in a parking lot, on campus, at concerts, trade shows, shopping malls, food courts, parks, amusement parks, town squares and pop-up event venues.

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Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensuring registered attendees show up to your event.

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Stova

MARCH 20, 2023

If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. The 3-day event creates a memorable, authentic experience, unlike any other, and attendees can expect to leave with the tools and insights needed to take their business to new levels.

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Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensure registered attendees show up to your event.

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Event Marketing Marketing Social Media Speakers 60