Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r., Welcome to the Dream Team.

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EventMB

JULY 7, 2021

Virtual events platform Hopin announced Wednesday that it purchased Attendify as part of its plan to expand its event marketing suite. No financial details were disclosed. Attendify, an integrated event marketing platform founded in 2011 by Michael Balyasny, represents […].

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Event Marketer

OCTOBER 28, 2024

With support from a handful of brand partners, the organization is hosting free half-day experiences that provide students with the opportunity to engage with female professionals via networking, partner activations and panel discussions, like “Financial Intelligence: 4 Steps to Financial Success Post College” presented by Frost Bank.

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Event Marketer

MARCH 7, 2025

The financial services companyactivated Tour Through Time, a custom AR experience that took users through nine legendary Players Championship moments, guided by longtime Morgan Stanley brand ambassador and 11-time PGA Tour winner Justin Rose. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S.

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Event Marketer

MARCH 11, 2025

Photos: Courtesy of Lush Cosmetics Related: CSR Campaigns: Inside Intuits Financial Literacy Forum Series with the NFL In My STEM Era: How e.l.f. Cosmetics and Purdue University Activated an Educational Makerspace The post SXSW 2025: Lush Tackles Gun Violence with its Bloom A New Day Activation appeared first on Event Marketer.

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Event Industry News

MAY 13, 2025

This years Forum brings together senior finance professionals and venue and agency leaders to address real-world financial and operational risks and challenges facing the business events, accommodation, and meetings sector. The agenda, which includes […]

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Event Industry News

APRIL 8, 2025

FFAIR, the award-winning exhibitor and sponsorship management platform, has capped off an outstanding financial year by achieving a milestone of 150% annual recurring revenue (ARR) growth. This significant achievement underscores FFAIRs rapid expansion and increasing adoption across the global events industry.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Prestige Events Magazine

MARCH 19, 2025

The 10 winners of Tomorrows Talent 2025 are: Natasha Bahia, senior events coordinator, Successful Events Amarnath Robbinson, memberships and event manager, Christian Tours LTD Millie Fitzpatrick, assistant meetings & events sales manager, Hotel Football Macauley Hicks-Williams, project manager, DRPG Hannah Elston, community and event marketing (..)

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Event Marketer

MARCH 5, 2025

If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match.

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Event Marketer

FEBRUARY 9, 2022

Prudential’s ‘Life Stages’-Themed Escape Room Immerses Consumers in Financial Wellness. Financial gurus and co-hosts Bilal and Millings of the “Earn Your Leisure” podcast also led a session with Chance the Rapper to discuss the importance of building wealth, accessing capital and establishing generational wealth.

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Event Marketer

DECEMBER 13, 2021

‘Tis the season for giving, and digital financial services brand Ally pulled out all the stops to brighten New Yorkers’ spirits by anonymously picking up their tabs at various venues around the city on Nov. More From Ally’s Event Portfolio: Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy.

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GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals. Brand impact.

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Event Marketer

JUNE 21, 2024

Unexpected economic downturns like the 9/11 attacks, the 2008 financial crisis, and the COVID-19 pandemic reminded us the importance of retaining cash in the business. Wise financial management has helped us weather tough times without stunting long-term growth. Clients want experts… so market your skills! Keep your powder dry.

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Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers. The research shows that cost is the number one challenge for exhibitors.

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Picatic by Eventbrite

FEBRUARY 8, 2019

Even the most successful events have no-shows. But for free events, there’s no financial consequence to skipping the event. So free events tend to […]. The post 7 Ways to Increase Turnout at Your Free Event appeared first on Eventbrite US Blog. Lots of people, it turns out.

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Event Marketer

JANUARY 30, 2025

will continue to be one of the most highly desired event locations in the world. Based Event Profs Share Perspectives on the Wildfires Impacts appeared first on Event Marketer. We believe L.A. Niki Herr, COO, Xpedition The post L.A.-Based

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Event Marketer

NOVEMBER 14, 2022

It’s evident that the space industry, much like the financial services business, has some major glass ceilings to shatter. The post A Giant Leap for Womankind: Morgan Stanley Unveils a Spacesuit for Women in Times Square appeared first on Event Marketer. This was another way to start to appeal to that broader audience.

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Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

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Event Marketer

NOVEMBER 6, 2023

With holistic wellness at the epicenter of the five-year-old forum, this year dubbed Black Magic Reimagined , thousands of Black female business professionals, entrepreneurs and students in attendance experienced two days packed with financial guidance and empowerment, wellness, connectivity and support for Black-owned businesses.

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Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program. NEXT-GEN NEEDS Step aside, millennials.

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Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner.

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Prestige Events Magazine

MARCH 25, 2025

Its encouraging to see mid to long-term growth year on year, and were pacing ahead on enquiries and seeing a strengthening of rate for 2025 and 2026, reflecting confidence in the large events market. As a result, we have received 48 million in new enquiries for our large event space, The Masters Suite, opening in September 2025.

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Event Marketer

JULY 26, 2024

The activation featured the Path to Pro Challenge designed to educate fans on the right financial moves “to propel their potential.” Fans experienced a guided financial journey via basketball drills, including a photo activation and prizes along the way. Bank hosted its Nothing But Net Worth basketball-themed activation.

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Event Marketer

SEPTEMBER 18, 2024

The Jameson rally bus then rolled down to the Financial District for a watch party on Stone Street, known for its massive annual St. (“How cool would it be if we raise the eyebrows of someone in that building and they go, ‘Why not Ireland?’” says Haney.) The showdown at headquarters was just the beginning of the fan activation, however.

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Sponsorships Sports Financial Marketing 290

Event Marketer

FEBRUARY 23, 2023

From workshops offering deep dives, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles, there are more than 50 opportunities to connect, learn and grow woven throughout this year’s event. And for many organizations, going back to live has required a full refresh of standard practices.

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Event Industry News

JANUARY 13, 2023

Skyline Exhibits, a trade show exhibiting company, announced that Peter Goepfrich has joined the company as Chief Financial Officer (CFO). Goepfrich will be responsible for creating and implementing all financial strategies for Skyline and will lead the finance, accounting, and technology teams.

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Event Marketer

MARCH 27, 2024

But at this year’s event (March 14-17), with a refreshed corporate positioning—Old School Grit, New World Ideas—and the tournament’s 50 th anniversary on tap, the financial services company took the opportunity to reimagine how it engaged fans and clients on and off the course.

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Event Marketer

MARCH 28, 2022

Earlier this year, Money.co.uk, a financial services comparison platform, commissioned data to determine the earning potential of the world’s biggest granfluencers on TikTok and Instagram. The post The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds appeared first on Event Marketer.

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Event Industry News

NOVEMBER 12, 2024

The event industry, once known for its steady cash flow and manageable financial cycles, has experienced profound changes in recent years. Historically, this sector operated under fairly predictable financial dynamics.

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Smart Meetings

JANUARY 6, 2022

The two companies will integrate their software platforms to create an array of products to fit the needs of technology, financial services, travel , hospitality, health services and association clients. Capabilities include: Event Marketing Website and Registration to create a seamless attendee journey from beginning to end.

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Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. Marketing channels.

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Event Marketer

JUNE 13, 2022

The news vignette highlighted how advertisers can become part of massive conversations through Twitter’s news verticals, which go well beyond traditional coverage, like politics, and span business and tech, climate, health and science, and financial markets. Agency : DesignScene.

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Attendease

FEBRUARY 4, 2020

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. Credibility.

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Event Marketer

JULY 19, 2021

“Van Gogh: The Immersive Experience,” an all-digital and handsfree exhibit running in New York City’s financial district through October, adds the touch of culture consumers have been craving via interactive, painting-inspired photo moments and new interpretations of Van Gogh’s work. Introduction.

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Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensuring registered attendees show up to your event.

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Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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