Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r., Welcome to the Dream Team.

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EventMB

JULY 7, 2021

Virtual events platform Hopin announced Wednesday that it purchased Attendify as part of its plan to expand its event marketing suite. No financial details were disclosed. Attendify, an integrated event marketing platform founded in 2011 by Michael Balyasny, represents […].

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Event Marketer

OCTOBER 28, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés. To boot, Fierce Lab founder Tara Wilson has been taking the stage with Jennifer Newell, founder of women’s health care company Betty’s Co.,

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Event Marketer

MARCH 7, 2025

The financial services companyactivated Tour Through Time, a custom AR experience that took users through nine legendary Players Championship moments, guided by longtime Morgan Stanley brand ambassador and 11-time PGA Tour winner Justin Rose. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketer

MARCH 11, 2025

Photos: Courtesy of Lush Cosmetics Related: CSR Campaigns: Inside Intuits Financial Literacy Forum Series with the NFL In My STEM Era: How e.l.f. Cosmetics and Purdue University Activated an Educational Makerspace The post SXSW 2025: Lush Tackles Gun Violence with its Bloom A New Day Activation appeared first on Event Marketer.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

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Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

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GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

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Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

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Event Marketer

MARCH 5, 2025

If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match.

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Event Marketer

JANUARY 30, 2025

Chad Tons, Founder and CEO, Infinity Marketing Team About half of Xpedition lives in the SoCal area, and several team members have been evacuated as a result of the fires, so many are physically and emotionally impacted. Chad Tons, Founder and CEO, Infinity Marketing Team Its been inspiring and heartwarming to see L.A. We believe L.A.

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Prestige Events Magazine

MARCH 19, 2025

The 10 winners of Tomorrows Talent 2025 are: Natasha Bahia, senior events coordinator, Successful Events Amarnath Robbinson, memberships and event manager, Christian Tours LTD Millie Fitzpatrick, assistant meetings & events sales manager, Hotel Football Macauley Hicks-Williams, project manager, DRPG Hannah Elston, community and event marketing (..)

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Event Industry News

APRIL 8, 2025

FFAIR, the award-winning exhibitor and sponsorship management platform, has capped off an outstanding financial year by achieving a milestone of 150% annual recurring revenue (ARR) growth. This significant achievement underscores FFAIRs rapid expansion and increasing adoption across the global events industry.

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Event Marketer

DECEMBER 13, 2021

‘Tis the season for giving, and digital financial services brand Ally pulled out all the stops to brighten New Yorkers’ spirits by anonymously picking up their tabs at various venues around the city on Nov. More From Ally’s Event Portfolio: Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy.

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Event Marketer

FEBRUARY 9, 2022

Prudential’s ‘Life Stages’-Themed Escape Room Immerses Consumers in Financial Wellness. Financial gurus and co-hosts Bilal and Millings of the “Earn Your Leisure” podcast also led a session with Chance the Rapper to discuss the importance of building wealth, accessing capital and establishing generational wealth.

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Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers. The research shows that cost is the number one challenge for exhibitors.

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Trade Shows Sponsorships Negotiating Marketing 130

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Or perhaps you’d like to segment and personalize your marketing communications to improve your outreach. Event marketing automation.

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Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner.

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Event Marketer

JUNE 21, 2024

Unexpected economic downturns like the 9/11 attacks, the 2008 financial crisis, and the COVID-19 pandemic reminded us the importance of retaining cash in the business. Wise financial management has helped us weather tough times without stunting long-term growth. Clients want experts… so market your skills! Keep your powder dry.

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Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

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Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

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EventMB

SEPTEMBER 5, 2017

Think guerilla marketing is just for big brands with deep pockets? These brand ideas can be done for your event with a lot less financial outlay than you are imagining. That is the basis for all good guerrilla marketing. The post Guerilla Marketing for Events. Think again. This type of […].

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Event Marketer

NOVEMBER 6, 2023

With holistic wellness at the epicenter of the five-year-old forum, this year dubbed Black Magic Reimagined , thousands of Black female business professionals, entrepreneurs and students in attendance experienced two days packed with financial guidance and empowerment, wellness, connectivity and support for Black-owned businesses.

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Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

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Hotels Sustainability Social Media Advertising 130

Prestige Events Magazine

MARCH 25, 2025

We also need continued government backing for business tourism, particularly through destination marketing and international event attraction. As a result, we have received 48 million in new enquiries for our large event space, The Masters Suite, opening in September 2025.

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Event Marketer

JUNE 13, 2022

The news vignette highlighted how advertisers can become part of massive conversations through Twitter’s news verticals, which go well beyond traditional coverage, like politics, and span business and tech, climate, health and science, and financial markets. Agency : DesignScene.

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Event Marketer

MARCH 28, 2022

So how did the 60-plus crew infiltrate a marketing medium that has by all accounts been dominated by Gen Z and millennials since its inception? So to inform your influencer marketing strategy, we broke down a roster of eight A-list granfluencers with broad appeal that represent a variety of lifestyle pillars. Photo: Ron Adar).

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Event Marketer

NOVEMBER 14, 2022

It’s evident that the space industry, much like the financial services business, has some major glass ceilings to shatter. The post A Giant Leap for Womankind: Morgan Stanley Unveils a Spacesuit for Women in Times Square appeared first on Event Marketer. This was another way to start to appeal to that broader audience.

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Event Marketer

JULY 26, 2024

Consumers on Bumble with the “basketball” interest badge also received local market game day reminders, exclusive content and updates on experiences. The activation featured the Path to Pro Challenge designed to educate fans on the right financial moves “to propel their potential.”

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Attendease

FEBRUARY 4, 2020

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. What's an event planner to do? How Secure Event Sponsors.

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Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. Research Other Events. Where and how to sell tickets to your events.

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SpotMe Blog

JUNE 29, 2022

Reduced rates mean you might be able to recruit more sponsors than a live event would. . And when you use the right type of platform for the virtual part of your event, you can collect metrics about your virtual audience and use them to make more informed, financially-sound decisions about any future events.

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Event Marketer

SEPTEMBER 18, 2024

The Jameson rally bus then rolled down to the Financial District for a watch party on Stone Street, known for its massive annual St. (“How cool would it be if we raise the eyebrows of someone in that building and they go, ‘Why not Ireland?’” says Haney.) The showdown at headquarters was just the beginning of the fan activation, however.

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Smart Meetings

JANUARY 6, 2022

Aventri, which was founded in 2008, had grown into a global provider of data-driven solutions for event sourcing, marketing, registration, onsite technology, data security and reporting. Capabilities include: Event Marketing Website and Registration to create a seamless attendee journey from beginning to end.

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