Event Marketer

JUNE 15, 2022

People cover things on social media; there are a lot of different perspectives in the world. It’s being thoughtful about the places that we can be in the world, in addition to the “always-on-ness” of marketing on social media and continuing to drive people back to our site.

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Social Media Sports 2019 Entertainment 344

Event Marketer

FEBRUARY 7, 2022

PHENOMENAL media company, which focuses on women and historically excluded communities, was also on-site to encourage visitors to celebrate themselves by engaging in a social media photo opportunity and posting across social media about the “phenomenal role(s)” they play in life, be it an entrepreneur, sister or friend.

Fashion 246

Fashion Social Media Financial Entertainment 246

Event Marketer

NOVEMBER 14, 2022

It’s evident that the space industry, much like the financial services business, has some major glass ceilings to shatter. The post A Giant Leap for Womankind: Morgan Stanley Unveils a Spacesuit for Women in Times Square appeared first on Event Marketer. This was another way to start to appeal to that broader audience.

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Financial Fashion Banking Social Media 290

Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

Hotels 130

Hotels Sustainability Social Media Advertising 130

Event Marketer

JUNE 13, 2022

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy. Agency : DesignScene.

2022 352

2022 Advertising Sports Social Media 352

Event Marketer

OCTOBER 30, 2023

The event has traditionally been held within Tomkins Square Park itself. But thanks to the brand’s financial support and acquisition of the proper permits, the parade closed down city streets for the first time and proceeded down Avenue B. And quite possibly the cutest. The costumes. Oh, the costumes.)

Retail 321

Retail Social Media Financial Marketing 321

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Smart Meetings

OCTOBER 8, 2018

Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity.

Technology 211

Technology Social Media Financial Marketing 211

Event Marketer

MARCH 11, 2024

Sony is also hosting an exclusive premiere event this week featuring the Ecto-1 and Ecto-Z vehicles from the franchise, live radio remotes, influencer talent and giveaways. Agencies: City Eventions; Rapport; Impact) ANOTHER LAVISH INFLUENCER TRIP IS MET WITH TURBULENCE Oops, they did it again. Who ya gonna call?

Insurance 278

Insurance Sponsorships Social Media Financial 278

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Event Marketer

MARCH 27, 2023

It also donated $1 per custom trading card to its PetSmart Charities nonprofit, which serves as the largest financial supporter of animal welfare in North America. Around 200,000 MVPets cards were created and approximately 650 million social media impressions were generated. Agency: Activent.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

Event Marketer

DECEMBER 18, 2023

Beyond its online community and talent infusion solutions, AfroTech features a portfolio of in-person events: its flagship AfroTech Conference, the largest annual conference for Black technologists, and AfroTech Executive, a multicity, three-part event series for tech industry leaders and executives who are shaping the financial sector.

Tech 306

Tech 2023 Conference 2024 306

Eventmobi

MAY 17, 2023

Financial revenue and expenses are only one way to measure return on investment! Keep these event ROI metrics in mind to better measure your success. Revenue-based ROI metrics Revenue-based ROI is a key metric for measuring event success. And that’s where knowing how to measure event sponsorship ROI is crucial.

Sponsorships 195

Sponsorships Social Media Financial Event Apps 195

Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide, we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. Pricing Virtual Events. Marketing channels.

2022 195

2022 Social Media Advertising Financial 195

Eventtia

DECEMBER 18, 2024

Event planning is important because it ensures everything runs smoothly and helps prevent problems before they arise. Effective budget management is crucial in this process, as it helps track and manage financial resources, ensuring the event stays within financial limits while achieving its objectives.

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Event Planning Social Media Financial Event Management 62

Attendease

FEBRUARY 20, 2024

It’s crucial to monitor expenses closely and adhere to the budget to ensure financial stability. Market and promote the event Next, develop a strategic, multifaceted marketing plan to effectively promote your event across channels. Pssst, event marketing software can help with this.)

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Event Marketer

MARCH 23, 2022

SXSW 2018: Brand Experiences From Austin’s Flagship Event. ALLY FINANCIAL. In collaboration with DC, WarnerMedia and Milestone Media, Ally Financial recently unveiled year-long programming designed to celebrate, elevate and support Black and diverse creators across art, entertainment and fashion. Agency: BMF).

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2022 Entertainment Tech 2001 340

Event Marketer

JULY 5, 2021

To share their look on social, attendees chose a camera angle, posed their avatar and clicked a button that prompted a link to the image, which could then be downloaded and shared. The participants also had access to a mentoring committee that offered advice on the merchandise each of them dropped during the event. “And

Apparel 264

Apparel Sponsorships Retail Social Media 264

SpotMe Blog

JUNE 29, 2022

Reduced rates mean you might be able to recruit more sponsors than a live event would. . And when you use the right type of platform for the virtual part of your event, you can collect metrics about your virtual audience and use them to make more informed, financially-sound decisions about any future events.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Eventmobi

JUNE 16, 2023

It lets you: Diversify revenue streams Increase financial stability Grow your program offerings Attract new members (with non-member/blended events) Diversify revenue streams Say you have 2,000 writers each paying $150 in dues every year. Non dues revenue is more than a temporary financial boost. a sense of security.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Eventmobi

JUNE 5, 2023

Some partnerships might give you financial opportunities, but your brand needs to be treated as sacred. Marketing Event marketing is what turns your carefully cultivated brand into a tool. Marketing Event marketing is what turns your carefully cultivated brand into a tool. Chat with our team today!

Social Media 195

Social Media Advertising Conference Marketing 195

Eventmobi

SEPTEMBER 27, 2023

Event management software: registration tools, conference badge design , event apps, hybrid platforms, etc. Social media management tool: content calendars, scheduled posts, analytics, etc. They are purpose-built to streamline processes and financial operations, centralize data, and engage members. And much more!

Event Planning 195

Event Planning Event Apps Financial Management 195

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Post-event surveys : measure level of attendee satisfaction and overall event success. Usage rate of each event platform features.

Social Media 133

Social Media Financial Sponsorships Speakers 133

Plan Your Meetings

AUGUST 7, 2018

Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Here are some strategies and tips you can use to drive attendance and ensure your organization continues allocating dollars towards events during tough times. Build pre-event marketing strategy.

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Event Marketing Marketing Social Media B2B 176

TicketBud

NOVEMBER 8, 2023

As you evaluate, consider the reasons behind your successes and failures and whether some events may need to be reproduced, rethought or simply left as a memory. To understand how events may have impacted your overall social media growth and strategy, review any tags, mentions, or increases in followers.

Social Media 124

Social Media Sponsorships Events Financial 124

Eventtia

JANUARY 28, 2025

For example: Attendance rate: Did your marketing work? Social media engagement: How much buzz did your event generate online? Sales during the event: Did your strategy convert interest into action? Tease the event on social media. Event Flow : Map out the agenda. Now, lets get specific.

Event Planning 62

Event Planning Social Media Speakers Tech 62

Capterra Event Management

DECEMBER 13, 2017

While we aren’t the stereotypical monsters that we are portrayed as in the media, there are some differences between us and the generations that came before us. Traditional marketing doesn’t have the same effect on us. My generation entered into a lackluster job market after the financial crisis of the last decade.

Event Marketing 61

Event Marketing Marketing Advertising Financial 61

Social Tables

JUNE 17, 2021

These are called customer personas , and they help shape your event planner marketing strategy in many ways. By knowing your ideal customer, you can determine the images to feature on your website, the social media channels to focus on, where to spend your advertising budget, and which event trends will be important for your business.

Marketing 148

Marketing Social Media Events Advertising 148

Endless Events

OCTOBER 5, 2018

Despite advances in event technology and event apps, the behind-the-scenes of the industry is still filled with old practices. For example, some companies said their event financials take as much as 60 days to get sorted out. The Many Challenges of Event Marketing. Is Social Media Marketing Too Hard?

Event Tech 92

Event Tech Tech Social Media Trade Shows 92

Eventory

AUGUST 14, 2018

Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies. One of such directions is Event Marketing.

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Event Marketing Marketing Advertising Social Media 146

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. social media wall).

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

GEVME

AUGUST 13, 2019

They either make your event profitable or make is so you can invest more in it. No matter your experience in the event industry, searching for event marketing partnerships is still a necessary task. . About the event partnership. Event partnership vs event sponsor. Benefits of event partnerships.

Contracts 136

Contracts Financial Social Media Marketing 136

GEVME

JULY 23, 2019

However, none of this fully compensates for all the physical and financial efforts that you and the event participants put into preparing and participating in the exhibition or trade show. The goal is critical because it defines the whole structure of your marketing plan. anti-social or a poor brand representative).

Trade Shows 136

Trade Shows B2B Social Media Advertising 136

Endless Events

FEBRUARY 28, 2023

And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. You don’t have to get fancy here: use the marketing channels you’re already using to promote your business.

2023 121

2023 Food and Beverage Fashion Social Media 121

Endless Events

OCTOBER 11, 2022

Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. Event sponsors. . Sponsors get the limelight at your event in exchange for cutting you a check. Try to quantify the value of event sponsorship in terms of the following: . Financial ROI.

Sponsorships 118

Sponsorships Social Media Financial Advertising 118

SpotMe Blog

SEPTEMBER 23, 2021

The sponsor(s) provides funding or resources required at the event, and in return, they receive advantages in marketing, brand awareness, and business reputation. . The most common (and helpful) types of sponsors include: Financial. Take Event Sponsorship Opportunities to the Next Level With a Robust Virtual Event Platform.

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242