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EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r., Welcome to the Dream Team.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
With holistic wellness at the epicenter of the five-year-old forum, this year dubbed Black Magic Reimagined , thousands of Black female business professionals, entrepreneurs and students in attendance experienced two days packed with financial guidance and empowerment, wellness, connectivity and support for Black-owned businesses.
From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program. NEXT-GEN NEEDS Step aside, millennials.
How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. Marketing channels. Promo Codes.
From workshops offering deep dives, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles, there are more than 50 opportunities to connect, learn and grow woven throughout this year’s event. And for many organizations, going back to live has required a full refresh of standard practices.
Years ago, when my company was young, I was coaching a fairly high-profile financial professional who was getting ready for his firm's annual general meeting. Robert was brilliant and charming and welcomed my speaker coaching expertise. Cut to all these years later, and we're still reminding speakers, "It's not about you."
Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. Credibility.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.
Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.
However, without proper planning, fundraisers can fall flat, failing to reach their financial goals and leaving organizers feeling discouraged. On the other hand, if your target audience consists mainly of older, more traditional supporters, a formal gala dinner with a live auction and keynote speaker might be more appropriate.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
Beyond its online community and talent infusion solutions, AfroTech features a portfolio of in-person events: its flagship AfroTech Conference, the largest annual conference for Black technologists, and AfroTech Executive, a multicity, three-part event series for tech industry leaders and executives who are shaping the financial sector.
Financial revenue and expenses are only one way to measure return on investment! Keep these event ROI metrics in mind to better measure your success. Revenue-based ROI metrics Revenue-based ROI is a key metric for measuring event success. And that’s where knowing how to measure event sponsorship ROI is crucial.
With an impressive background in how to monetise audiences for publishers, through events, Orson Francescone moved to the Financial Times’ stable four years ago, as managing director of FT Live. This episode sees Orson talk through the background, strengths and processes of the FT’s event division.
So this year’s convention was designed to usher in a new era of beauty—one defined by consumers, not brands, with speaker talent and content that celebrated the diversity and cultural significance of the industry and its fans. “A The real-time virtual shopping experience allowed fans at home who couldn’t be in L.A.
SXSW 2018: Brand Experiences From Austin’s Flagship Event. ALLY FINANCIAL. In collaboration with DC, WarnerMedia and Milestone Media, Ally Financial recently unveiled year-long programming designed to celebrate, elevate and support Black and diverse creators across art, entertainment and fashion. Agency: Cartwheel & Co.).
If for example you are planning a conference that requires the attendance of the public to make it a success, you may want to hire an event planning professional who is an expert in eventmarketing as well. He or she will be able to guide you with your messaging as well as eventmarketing strategies. Save Save
Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.). Take care of financial details (collect all payments and receipts in one centralised place, finalise budget reports, etc.). Prepare and run post-eventmarketing activities. Create a dedicated conference page.
A breakdown, load out, or strike are words used to describe the process of taking down equipment after an event. . Speakers can break up a larger audience into breakout rooms and then call everyone back together at the end of the session. Event planning terms: C. Event planning terms: D. Eventmarketing.
It lets you: Diversify revenue streams Increase financial stability Grow your program offerings Attract new members (with non-member/blended events) Diversify revenue streams Say you have 2,000 writers each paying $150 in dues every year. Non dues revenue is more than a temporary financial boost. a sense of security.
Enable self-service registration and payments directly on your event website for a smooth pre-event experience. Scheduling and speaker management. Eventmarketing automation. Ensuring your new event management software can seamlessly integrate with existing solutions is crucial for maintaining efficient workflows.
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Post-event surveys : measure level of attendee satisfaction and overall event success. Usage rate of each event platform features.
Both SEPHORiA and Beautycon were presented as hybrid events for the first time this year, something organizers of both conventions, which began as IRL affairs then moved online during the pandemic, say will be a permanent strategy moving forward. Organizers also addressed an aspect of inclusion that often gets overlooked: financial barriers.
It’s crucial to monitor expenses closely and adhere to the budget to ensure financial stability. Include logistical details, session descriptions, speaker bios, FAQs, and personalized calls-to-action to drive conversions. Pssst, eventmarketing software can help with this.)
Regularly update the calendar with any date changes, new events, or task completions. Download our EventMarketing Calendar Template to manage all the moving pieces of your event from one unified place! Prioritize Events Not all events demand equal levels of your time and attention.
How much you decide to charge for tickets can make or break your event. In this guide, we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. Marketing channels. Promo Codes.
Download Your Event Planning Checklist The event checklist helps you manage all planning details, reduce uncertainty, and stick to the event timeline. Why Do You Need an Event Planning Checklist? Picture this: Your keynote speaker calls to cancel five days before your event. Whats your game plan?
A step-by-step guide to help you set and achieve your eventmarketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to eventmarketing.
Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Here are some strategies and tips you can use to drive attendance and ensure your organization continues allocating dollars towards events during tough times. Build pre-eventmarketing strategy.
12 event planning problems and solutions for 2025 You dont have a back-up plan for your event Be prepared for everything. If youve already organized some events, youll be able to estimate your events size more easily based on your experience. Have speakers at your event? Are events popular in your industry?
Let’s recognize a speaker, an exhibitor, an organizer, and an attendee. These are the roles you should consider when preparing for an event. As a speaker you will be able to present your knowledge to the audience. The organizer will obviously have most financial benefits from the event. So what you should analyze?
Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable eventmarketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
There are seemingly a million ways to go about eventmarketing. In fact, depending on your role in your organization, eventmarketing can take quite a few forms. When it comes to events, promotion is key. What is EventMarketing. That’s why eventmarketing is critical. Event website.
For the last ten years, Innovate Marketing Group been on a mission to harness the dynamic blend of digital advancements with the timeless impact of face-to-face engagements. Many businesses even avoid hosting events altogether, worried they’ll see their budgets blow up like a poorly planned fireworks display. Great lighting?
Are you an academic conference on the literary value of food, or a networking event for children’s television employees? Those are two very different events, and brand is where you set expectations for your attendees. Sponsors, exhibitors, speakers, and partners are all part of your brand. Create meaningful connections.
Make sure you consider these high-ticket items at a minimum: Venue Speakers Food and beverage Furniture and equipment Staffing (event coordinators, clean up, security, etc.) And you can’t host your event and community in the same place, either. Track essential KPIs to measure the impact events have on your brand.
Benefits of Hybrid Events There are many benefits to hosting a hybrid event. First, hybrid events eliminate barriers to entry by allowing attendees to participate either physically or virtually. This flexibility helps overcome geographical, financial, and logistical challenges of attending an event.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
If for example you are planning a conference that requires the attendance of the public to make it a success, you may want to hire an event planning professional who is an expert in eventmarketing as well. He or she will be able to guide you with your messaging as well as eventmarketing strategies.
Consider inviting some of your members, speakers, or past attendees to check out your top platform choices and provide their feedback. Look for security measures Before, during, and after your event, you’ll likely collect a variety of data from your attendees. Please fill out the pricing form for more details.
However, none of this fully compensates for all the physical and financial efforts that you and the event participants put into preparing and participating in the exhibition or trade show. The goal is critical because it defines the whole structure of your marketing plan. Tools that will help to manage your event.
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