Event Marketer

NOVEMBER 6, 2023

With holistic wellness at the epicenter of the five-year-old forum, this year dubbed Black Magic Reimagined , thousands of Black female business professionals, entrepreneurs and students in attendance experienced two days packed with financial guidance and empowerment, wellness, connectivity and support for Black-owned businesses.

Sponsorships 325

Sponsorships 2024 Financial Education 325

Event Marketer

SEPTEMBER 18, 2024

For Jameson, which sponsors a handful of NFL teams, but doesn’t have an official NFL sponsorship deal, the strategy requires finesse. The Jameson rally bus then rolled down to the Financial District for a watch party on Stone Street, known for its massive annual St. says Haney.) Patrick’s Day celebrations.

Sponsorships 293

Sponsorships Sports Financial Marketing 293

Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program. NEXT-GEN NEEDS Step aside, millennials.

2024 264

2024 Marketing Trade Shows Sponsorships 264

Attendease

AUGUST 6, 2024

However, without proper planning, fundraisers can fall flat, failing to reach their financial goals and leaving organizers feeling discouraged. Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs.

Social Media 370

Social Media Sponsorships Retail Venues 370

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Event Marketer

APRIL 10, 2023

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. A highly saturated sports sponsorship landscape has prompted more than a few companies to reevaluate the way their partnerships are perceived, and with that, their approach to engagement.

Sponsorships 130

Sponsorships Sports Insurance Entertainment 130

Event Marketer

MARCH 11, 2024

While some fans continue to relish all of the “how the other half lives” content, other consumers are saying the “tone deaf” trips are out of touch with everyday people and reward those who are already financially well-off. She also pointed to brands that spend millions on short Super Bowl spots, noting that Tarte trips “cost way less.”

Insurance 278

Insurance Sponsorships Social Media Financial 278

Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

Event Marketer

APRIL 15, 2024

The chair was officially introduced to fans at Lincoln Financial Field during the “Countdown to WrestleMania XL” shows during the first weekend of April. The product is more than a prop, and can legitimately make calls, send texts, play music, stream video and, naturally, also serves as a fog machine. That’s a program with heart.

Wireless 293

Wireless Airlines Retail Travel 293

Event Marketer

JULY 5, 2021

The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. When it comes to selecting sponsors for its events, credibility is paramount for Complex Networks. For ComplexLand 2.0,

Apparel 264

Apparel Sponsorships Retail Social Media 264

Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. Marketing channels. Sell out your events with Attendease.

2022 366

2022 Social Media Advertising Financial 366

Event Marketer

JANUARY 20, 2023

10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. More Touchpoints from the Exhibit: The post USAA Activates a Museum-like Historical Timeline at the Army-Navy Game appeared first on Event Marketer.

Sponsorships 246

Sponsorships Insurance 2009 2022 246

Event Marketer

FEBRUARY 23, 2023

From workshops offering deep dives, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles, there are more than 50 opportunities to connect, learn and grow woven throughout this year’s event. And for many organizations, going back to live has required a full refresh of standard practices.

2023 244

2023 Marketing Sustainability Event Marketing 244

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. The space industry, much like the financial services business, has some major glass ceilings to shatter. Agencies: Infinity Marketing Team ; Zeno. billion mobile AR user devices worldwide.

Fashion 312

Fashion 2023 Sponsorships Technology 312

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Eventmobi

JULY 31, 2024

In other words, the hybrid door could be closing before you’ve properly explored its post-event value. Webb says now is the time to rethink what is possible with events—because it could have value not just from an engagement standpoint, but a financial one. “I

Meetings 351

Meetings Education Trade Shows Conference 351

GEVME

SEPTEMBER 5, 2018

If you are selling tickets for your event, we recommend shaping your basic budget based on your participation fee estimate. This part of the revenue should cover venue costs, marketing, and equipment. Everything that comes on top of that can be covered through sponsorships and other sources of income.

Sponsorships 206

Sponsorships Events 2017 Government 206

Eventmobi

MAY 17, 2023

Financial revenue and expenses are only one way to measure return on investment! Keep these event ROI metrics in mind to better measure your success. Revenue-based ROI metrics Revenue-based ROI is a key metric for measuring event success. And that’s where knowing how to measure event sponsorship ROI is crucial.

Sponsorships 195

Sponsorships Social Media Financial Event Apps 195

Event Marketer

MARCH 4, 2024

The rule will allow the FTC to directly seek financial relief in federal court from scammers that: Use government seals or business logos when communicating with consumers by mail or online. Breakfast of champions, indeed.

Government 299

Government Advertising Trade Shows Sponsorships 299

Event Marketer

JULY 26, 2024

The activation featured the Path to Pro Challenge designed to educate fans on the right financial moves “to propel their potential.” Fans experienced a guided financial journey via basketball drills, including a photo activation and prizes along the way. Bank hosted its Nothing But Net Worth basketball-themed activation.

2024 279

2024 Banking Sports 2023 279

Event Marketer

OCTOBER 30, 2023

The event has traditionally been held within Tomkins Square Park itself. But thanks to the brand’s financial support and acquisition of the proper permits, the parade closed down city streets for the first time and proceeded down Avenue B. And quite possibly the cutest. The costumes. Oh, the costumes.)

Retail 321

Retail Social Media Financial Marketing 321

Event Marketer

MARCH 23, 2022

SXSW 2018: Brand Experiences From Austin’s Flagship Event. ALLY FINANCIAL. In collaboration with DC, WarnerMedia and Milestone Media, Ally Financial recently unveiled year-long programming designed to celebrate, elevate and support Black and diverse creators across art, entertainment and fashion. Agency: Pink Sparrow.).

2022 340

2022 Entertainment Tech 2001 340

SpotMe Blog

JUNE 29, 2022

You might also be able to track down partners for the virtual event that can help cut costs, like a company that can help with live streaming, or offer reduced rates for virtual sponsorship opportunities. Reduced rates mean you might be able to recruit more sponsors than a live event would. . appeared first on SpotMe.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Endless Events

OCTOBER 11, 2022

Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. Event sponsors. . Sponsors get the limelight at your event in exchange for cutting you a check. If you’re a small brand or creating a new event, you likely don’t have sponsorship requests flooding your inbox.

Sponsorships 118

Sponsorships Social Media Financial Advertising 118

Endless Events

APRIL 27, 2023

As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution.

Sponsorships 71

Sponsorships Negotiating Food and Beverage Events 71

ePly

FEBRUARY 13, 2024

Event sponsorship levels represent the difference between a money-losing event and one with a positive ROI. Savvy event marketers take the time and try to build sponsorship packages that appeal to their prospects’ needs. What Are Event Sponsorship Levels?

Sponsorships 62

Sponsorships Financial Marketing Speakers 62

GEVME

JUNE 13, 2018

Take care of financial details (collect all payments and receipts in one centralised place, finalise budget reports, etc.). Prepare and run post-event marketing activities. Ensure your team responds to all ongoing guest questions. Use real-time surveys to capture feedbacks. After a conference. Update your conference website.

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. How do you find sponsors for an event? Even in 2021, there is no foolproof formula to guarantee sponsorship. Define the sponsorship criteria.

2021 109

2021 Sponsorships Social Media Advertising 109

Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide, we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. Marketing channels. Sell out your events with Attendease.

2022 195

2022 Social Media Advertising Financial 195

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Post-event surveys : measure level of attendee satisfaction and overall event success. Usage rate of each event platform features.

Social Media 133

Social Media Financial Sponsorships Speakers 133

Socio Events

AUGUST 29, 2022

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

Sponsorships 52

Sponsorships Social Media Financial Speakers 52

Event Marketer

DECEMBER 11, 2023

Both SEPHORiA and Beautycon were presented as hybrid events for the first time this year, something organizers of both conventions, which began as IRL affairs then moved online during the pandemic, say will be a permanent strategy moving forward. Organizers also addressed an aspect of inclusion that often gets overlooked: financial barriers.

2023 306

2023 Financial Events Marketing 306

Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? Why is event sponsorship important?

Sponsorships 52

Sponsorships 2022 Financial Social Media 52

Event Marketer

FEBRUARY 12, 2024

There’s Room for ‘Softer’ Brand Experiences These days, Davos typically attracts big tech, publishers and media, financial institutions and consulting firms, who tend to offer branded places to network, observe panels and delve further into WEF topics.

2024 279

2024 Marketing Sustainability Conference 279

TicketBud

JUNE 14, 2019

Forefront designs events that build connections between brands and their audiences. They specialize in event production, sponsorship sales and corporate hospitality. Teri discusses the different ways organizations can utilize events for various goals and audiences. Sponsorship valuation is often overlooked.

Event Marketing 60

Event Marketing Marketing Sponsorships Financial 60