Event Marketing Food and Beverage Marketing 
Event Marketer
DECEMBER 17, 2024
Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.
Event Marketer
FEBRUARY 15, 2024
All that food & beverage content your audiences are consuming in their personal lives means chances are your event attendees’ expectations for an experience are higher. Event menus could become key talking points in marketing campaigns as well.
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Event Marketer
JANUARY 6, 2025
Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to Global Market Insights. mocktails can be key differentiators at your events.
Event Marketer
OCTOBER 31, 2024
Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.
Event Marketer
OCTOBER 28, 2024
They’re integrated into events in functional ways, performing tasks like creating art, serving food and beverages, or offering other interactive services. THE ROLE OF DATA FOR EVENT MARKETERS Data has become essential for event marketers, offering insights into what truly engages and drives audiences.
Event Marketer
JANUARY 17, 2025
For Nelson, its all about starting the conversation among event planners, attendees and, most importantly, venues to rethink how we orient networking and food and beverage. So, we sat down with Nelson to dig into the why, and the how, for event planners. How about the role the venues play in this?
Event Marketer
JUNE 14, 2021
Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. Flip the food and beverage hour. Build in pockets of escape.
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