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Three Insights on a Cityscape-inspired Expo Design from DISH’s Team Summit Expo

Event Marketer

Team Summit is DISH’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new DISH products, strategies and technology through training and general sessions.

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You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo

Event Marketer

A well-organized retail experience allowed athletes to make their purchases relatively quickly and be on to multiple branded photo ops for their first official pictures. Partner: Miller Zell Purina Pro Plan The pet food manufacturer invited attendees to create a message of support to runners on behalf of their pets at home.

2024 299
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Confection Convention: Sweets & Snacks Expo Returns as First Post-Pandemic Food Show

Event Marketer

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis.

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The Brief: Nutty Cruisers and Matcha Moments

Event Marketer

to make the case that its Zero Sugar beverage should be the victor of the flavor wars. Across the mountain at high-traffic areas, including ski gondolas, trams and private booking services, winter sports lovers will encounter sampling opportunities, exclusive events and VIP hospitality, in addition to enhanced digital and OOH elements.

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Sampling is Back: Get a Taste of the Impossible Food Truck Tour

Event Marketer

As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands. MorningStar Farms Hits Retailers and Breweries on the Grill It to Believe It Tour. The brand’s target audience?

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The Brief: ‘Zero Bodegas’ and Tunnels of Love

Event Marketer

Beauty fans were invited to stop by to interact with the new collection by customizing a Balm Dotcom product with different charms, snap photos in a themed booth featuring digital frames, snag exclusive swag and samples, and indulge in cherry-flavored food and beverages. You (OK, we) might call the event the balm diggity.

2025 227
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Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Event Marketer

We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.”