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Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway FoodsEventMarketer: Tell us about Lifeways origins and introducing kefir to a U.S.
There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. To use the rappers far-reaching influence and cultural relevance to elevate the events profile. Agency: NFuse 360 Marketing J.C.A.
Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival. Brands, of course, are key to the operation, providing gastronomic experiences that keep their products top of mind among the roughly 65,000 foodies in attendance.
Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.
Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.
Partner: Miller Zell Purina Pro Plan The pet food manufacturer invited attendees to create a message of support to runners on behalf of their pets at home. The post You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo appeared first on EventMarketer.
to make the case that its Zero Sugar beverage should be the victor of the flavor wars. 29, Modelo proved as much with a launch event at Barclays Center that marked the debut of its latest collab with the Brooklyn Nets, which includes a bomber jacket, trucker hat and neon sign, all designed by New York artist, Snoeman.
The Snack Yard, influenced by Jackson Square Garden, featured benches, gazebos, string lights, grass, plants, a topiary shaped like Chester Cheetah, a cart with branded postcards, and food stands, like the Lays Wavy Fried Green Tomatoes, inspired by a New Orleans culinary staple.
Afterward, participants could enjoy live music and wellness-enhancing food and beverages (assuming they could still feel their limbs). CHASES CARDMEMBER PERKS Events hosted during Miami Art Week are often exclusive, invite-only affairs attended by celebs, artists and VIPs. 7 Food is Art event could interact with.
One turn of the key, and a curated beverage bar magically appears. In addition to the restaurant, Doritos will host a Doritos Night Market pop-up ahead of Sabrina Carpenter’s performance at the Crypto.com Arena on Nov. 15, allowing the general public to sample bites from the Doritos After Dark menu in a neon-themed environment.
The best events bring together thought leaders who can provide unique value to guests. Eventsponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event? Food and beverage.
The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. Aleco Azqueta.
.” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.
And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. Naturally, non-alcoholic brewers and zero-proof beverage makers, who create complex drinks that mimic cocktails without the alcohol, are leading the charge.
Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. In addition to the courts, the brand provided an open-air lounge offering food and drinks. The cocktail and various bites are being served across the stadium, while a Frozen Honey Deuce is available in the Food Village. MERCEDES-BENZ.
Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances.
Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on EventMarketer. What else would we expect from the home of Mardi Gras?
More on Festival Sponsorship: How American Weed Co.’s ABSOLUT’S HYBRID ADVENTURE Absolut’s trippy, hybrid Absolut.Land activation popped up at Coachella again this year, where attendees were invited to “break the ice” with a cooling photo moment and beverages from Absolut’s main bar, and the Ocean Spray Bar.
At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. On-site at the Open, consumers could sip on a cold beverage at the IHG Hotels & Resorts Racquet Bar located on the terrace outside Arthur Ashe Stadium. Throughout US Open Fan Week (Aug.
Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. Here’s the breakdown.
Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Duncan offered insights on embracing the metaverse, and shared lessons learned on taking a hybrid approach to P&G’s Tokyo Olympics sponsorship. “We
What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. Who knows where we’ll take it next?” Agency : Fuse Create.
As eventmarketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. The post Nine High-tech Solutions to Explore in the COVID-19 Era appeared first on EventMarketer.
31 at the University of Florida and over 14 weeks will travel to campuses around the country, offers fans a free pregame experience that showcases beverage, CPG, personal care and wireless brands through booths, photo ops, sampling and giveaways. While food and beverages are game-day staples, there are other essentials that may be overlooked.
Tickets were free, but attendees had to volunteer with one of 18 partner charitable organizations on activities that helped the local community such as working in a garden, delivering food or helping the elderly. The format allowed the event to stay socially distanced and wowed guests. Photo credit: Colin Miller.
Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual eventmarket could reach $500+ billion ( Global news wir e, 2021). 30% delivered food & beverages to keep them engaged.
Remezcla, a media company focused on Latin culture, produced two free events at the Palm Springs Air Museum that ultimately played host to 1,500 attendees. As part of the brand’s efforts to fight food insecurity, the space featured a “What Do You Give A Crop About?” Agency: Duncan Channon.
In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the eventmarketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.
Event Income. Advertising – print and online Donations Exhibitors – booths, tables Registrations and ticketing Sponsorships. And remember to always keep your budget updated so you and your event planning team are always using current data. Step 7 – Launch an eventmarketing campaign.
Event revenue types. They also provide the event teams with an opportunity for staff to engage with a range of local community organisations and to gather and manage more attendees. Sponsorship packages. Food and beverage sales. or providing them with food and drink. or providing them with food and drink.
Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Then, find the right venue for your audience size, event format, and budget. Early and enthusiastic marketing gets attendees excited to register right away. What are your measurable goals?
As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. Let’s dive in!
Guests could sample two cocktails from the beverage menu, which included a coconut corn coquito, frozen smoke with charred Tostitos syrup and the signature Tost by Tostitos margarita. The post Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential appeared first on EventMarketer.
After all, there is usually food and beverage available, then you have the networking opportunities and of course speakers need to be paid. Of course, it could be argued that remote delegates will not be able to enjoy the food and beverage or networking. Increase Sponsorship Opportunities. Conclusion.
A well-designed virtual event platform should allow you to offer each attendee a fully personalized experience. Be sure to add top tier content teasers in your eventmarketing to drive excitement around these ticket categories. Sponsorship: A Way to Support Lower Ticket Costs.
Make sure you consider these high-ticket items at a minimum: Venue Speakers Food and beverage Furniture and equipment Staffing (event coordinators, clean up, security, etc.) And you can’t host your event and community in the same place, either. Source Event Sponsors One of the biggest hurdles for event planners is cost.
But there is a solution — Eventsponsorships. Sponsors fund your events, offer in-kind benefits such as food, prizes, and host activities to engage your audience. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. What is eventsponsorship? Prize sponsors.
There are seemingly a million ways to go about eventmarketing. In fact, depending on your role in your organization, eventmarketing can take quite a few forms. When it comes to events, promotion is key. What is EventMarketing. That’s why eventmarketing is critical. Event website.
An event, as we know, can involve many different moving parts, so by planning early, you’ll get more options for different elements of the event: venue options, speakers/talents options, sponsorship options, marketing options, and so on. For virtual events, you can skip this.
An event proposal can have various different purposes: securing sponsorships, getting a client as an event planner, getting buy-ins from stakeholders and higher-ups, and so on. Obviously, an event proposal is also important in securing sponsorships, which is often a crucial part of funding any event.
Before moving forward, it’s best to have a complete budget you can use to estimate potential ROI from ticket sales and sponsorships. First, estimate the cost of your event. Then, using this information, establish an event budget. Also, think about sponsorships. Secure sponsorships. Execute a marketing plan.
Planning a successful event starts by recognizing that attendees are looking for more than an event — they’re looking for an experience. And to create an experience, every little piece of the event needs to map back to the purpose, from the venue to the food. You’ll likely also benefit from creating an “events” page.
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