Event Marketer

SEPTEMBER 11, 2023

.” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.

Food and Beverage 106

Food and Beverage Retail 2022 Sponsorships 106

Event Marketer

SEPTEMBER 4, 2024

At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. On-site at the Open, consumers could sip on a cold beverage at the IHG Hotels & Resorts Racquet Bar located on the terrace outside Arthur Ashe Stadium. Throughout US Open Fan Week (Aug.

2024 93

2024 Sponsorships Fashion Food and Beverage 93

Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. Naturally, non-alcoholic brewers and zero-proof beverage makers, who create complex drinks that mimic cocktails without the alcohol, are leading the charge.

Food and Beverage 122

Food and Beverage Sponsorships Events Consulting 122

Attendease

DECEMBER 13, 2023

Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Then, find the right venue for your audience size, event format, and budget. Early and enthusiastic marketing gets attendees excited to register right away. What are your measurable goals?

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Eventmobi

JUNE 13, 2019

In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.

2019 150

2019 Food and Beverage B2B Social Media 150

Event Marketer

SEPTEMBER 27, 2021

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. Aleco Azqueta.

Sponsorships 102

Sponsorships Food and Beverage Sports 2021 102

Event Marketer

OCTOBER 31, 2024

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

Food and Beverage 84

Food and Beverage Social Media Entertainment Tech 84

Event Marketer

APRIL 18, 2024

More on Festival Sponsorship: How American Weed Co.’s ABSOLUT’S HYBRID ADVENTURE Absolut’s trippy, hybrid Absolut.Land activation popped up at Coachella again this year, where attendees were invited to “break the ice” with a cooling photo moment and beverages from Absolut’s main bar, and the Ocean Spray Bar.

2024 103

2024 Marketing Food and Beverage Sponsorships 103

Event Marketer

NOVEMBER 11, 2024

15-17, consumers can stop by Verve Coffee Roasters, which will be transformed into a fan paradise offering Sabrina-themed coffee beverages (like the Dumb and Poetic latte) and pastries, as well as limited-edition merch, all of which will be available at 30 percent off for consumers who use their Cash App Visa card.

Food and Beverage 67

Food and Beverage Retail 2024 Tech 67

GEVME

SEPTEMBER 24, 2019

Event revenue types. They also provide the event teams with an opportunity for staff to engage with a range of local community organisations and to gather and manage more attendees. Sponsorship packages. Food and beverage sales. or providing them with food and drink. or providing them with food and drink.

Advertising 120

Advertising Food and Beverage Sponsorships Hospitality 120

Event Marketer

SEPTEMBER 19, 2024

31 at the University of Florida and over 14 weeks will travel to campuses around the country, offers fans a free pregame experience that showcases beverage, CPG, personal care and wireless brands through booths, photo ops, sampling and giveaways. While food and beverages are game-day staples, there are other essentials that may be overlooked.

Wireless 96

Wireless Food and Beverage Sports Social Media 96

Eventtia

JUNE 2, 2023

An event, as we know, can involve many different moving parts, so by planning early, you’ll get more options for different elements of the event: venue options, speakers/talents options, sponsorship options, marketing options, and so on. For virtual events, you can skip this.

Sponsorships 91

Sponsorships Social Media Insurance Food and Beverage 91

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. In addition to the courts, the brand provided an open-air lounge offering food and drinks. The cocktail and various bites are being served across the stadium, while a Frozen Honey Deuce is available in the Food Village. MERCEDES-BENZ.

2021 131

2021 Food and Beverage Sports Hotels 131

Endless Events

FEBRUARY 28, 2023

Make sure you consider these high-ticket items at a minimum: Venue Speakers Food and beverage Furniture and equipment Staffing (event coordinators, clean up, security, etc.) And you can’t host your event and community in the same place, either. Source Event Sponsors One of the biggest hurdles for event planners is cost.

2023 121

2023 Fashion Food and Beverage Social Media 121

Event Marketer

OCTOBER 22, 2024

One turn of the key, and a curated beverage bar magically appears. In addition to the restaurant, Doritos will host a Doritos Night Market pop-up ahead of Sabrina Carpenter’s performance at the Crypto.com Arena on Nov. 15, allowing the general public to sample bites from the Doritos After Dark menu in a neon-themed environment.

Food and Beverage 106

Food and Beverage 2025 Social Media Hotels 106

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Planning Pod

APRIL 12, 2020

Event Income. Advertising – print and online Donations Exhibitors – booths, tables Registrations and ticketing Sponsorships. And remember to always keep your budget updated so you and your event planning team are always using current data. Step 7 – Launch an event marketing campaign.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Socio Events

NOVEMBER 9, 2022

Before moving forward, it’s best to have a complete budget you can use to estimate potential ROI from ticket sales and sponsorships. First, estimate the cost of your event. Then, using this information, establish an event budget. Also, think about sponsorships. Secure sponsorships. Execute a marketing plan.

Event Planning 96

Event Planning 2023 Sponsorships Insurance 96

Event Marketer

NOVEMBER 14, 2024

Partner: Miller Zell Purina Pro Plan The pet food manufacturer invited attendees to create a message of support to runners on behalf of their pets at home. The post You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo appeared first on Event Marketer.

2024 69

2024 Food and Beverage Retail Marketing 69

Eventsforce

APRIL 16, 2019

After all, there is usually food and beverage available, then you have the networking opportunities and of course speakers need to be paid. Of course, it could be argued that remote delegates will not be able to enjoy the food and beverage or networking. Increase Sponsorship Opportunities. Conclusion.

Food and Beverage 94

Food and Beverage Sponsorships Banking Speakers 94

Guidebook

JANUARY 8, 2024

Look into associated costs like food and beverage, AV, and parking – are these included, where can you negotiate? Confirm the key points of contact for the planning process and the day of the event. Food and Beverage Consider and confirm the event’s food and beverage needs.

Event Planning 78

Event Planning Food and Beverage Social Media Speakers 78

Guidebook

JANUARY 8, 2024

Look into associated costs like food and beverage, AV, and parking – are these included, where can you negotiate? Confirm the key points of contact for the planning process and the day of the event. Food and Beverage Consider and confirm the event’s food and beverage needs.

Event Planning 78

Event Planning Food and Beverage Social Media Speakers 78

Eventtia

NOVEMBER 7, 2022

An event proposal can have various different purposes: securing sponsorships, getting a client as an event planner, getting buy-ins from stakeholders and higher-ups, and so on. Obviously, an event proposal is also important in securing sponsorships, which is often a crucial part of funding any event.

Sponsorships 118

Sponsorships Events Event Planning Social Media 118

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Duncan offered insights on embracing the metaverse, and shared lessons learned on taking a hybrid approach to P&G’s Tokyo Olympics sponsorship. “We

Marketing 125

Marketing Food and Beverage Sponsorships Tech 125

Socio Events

FEBRUARY 23, 2023

Webex Events partnered with Event Marketer on a State of the Events Industry Snapshot report , which revealed key learnings on how timelines, budgets, and expectations have shifted over the last few years. Based on the findings, lean into these opportunities to sharpen your event strategies.

2023 52

2023 Food and Beverage 2019 Event Marketing 52

Eventtia

OCTOBER 20, 2022

Equipment rental and related costs Licences and permits Insurance costs Establish your event team. Distribute roles among the team members: Event/project manager Scheduling Venue/show floor manager Creative design Marketing and communications Sponsorship manager Registration and check-ins Develop event branding.

Event Planning 62

Event Planning Sponsorships Food and Beverage Social Media 62

Socio Events

AUGUST 4, 2021

Determine your event budget during the initial planning phases and ensure all stakeholders sign off and agree on the numbers. When budgeting, pay special attention to the high-priced items such as the venue, food, activities, entertainment, and technology. Marketing and Promotions.

Event Management 52

Event Management Management Food and Beverage Event Apps 52

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. The post Nine High-tech Solutions to Explore in the COVID-19 Era appeared first on Event Marketer.

Tech 128

Tech Food and Beverage Retail Technology 128

Eventtia

APRIL 18, 2022

Include at least a rough draft of your event’s agenda to help you ensure you don’t miss any details in the future. Catering (food and beverages). Fine-tune your cost estimation and create a detailed event budget. Event website. Marketing plan. Sponsorship. Sponsorship finalization.

Social Media 62

Social Media Sponsorships Speakers Contracts 62

Eventmobi

FEBRUARY 3, 2021

A well-designed virtual event platform should allow you to offer each attendee a fully personalized experience. Be sure to add top tier content teasers in your event marketing to drive excitement around these ticket categories. Sponsorship: A Way to Support Lower Ticket Costs.

2021 223

2021 Speakers Sponsorships Events 223

Cvent: Event Marketing

JULY 3, 2018

Common strategies to reduce costs are reining in food and beverage costs, negotiating venue rates, and pursuing reduced room prices. They seek to boost event attendance to grow top-line numbers. Sales and Marketing. Executives. Key metrics for executives are new lead numbers, direct business wins, and customers retained.

Food and Beverage 47

Food and Beverage Negotiating Sponsorships Corporate Events 47

Event Marketer

JULY 12, 2021

Tickets were free, but attendees had to volunteer with one of 18 partner charitable organizations on activities that helped the local community such as working in a garden, delivering food or helping the elderly. The format allowed the event to stay socially distanced and wowed guests. Photo credit: Colin Miller.

Food and Beverage 128

Food and Beverage Travel Technology Events 128

The Castle Group

SEPTEMBER 12, 2023

Open-ended) Were the event attendees the appropriate audience for your products or services? Yes/No) Did the event venue provide appropriate branding recognition for your sponsorship level? Yes/No) Would you consider participating as a vendor/sponsor/exhibitor in future events organized by us?

Sponsorships 52

Sponsorships Food and Beverage Event Apps Speakers 52

Event Marketer

MAY 9, 2022

Remezcla, a media company focused on Latin culture, produced two free events at the Palm Springs Air Museum that ultimately played host to 1,500 attendees. As part of the brand’s efforts to fight food insecurity, the space featured a “What Do You Give A Crop About?” Agency: Duncan Channon.

2022 126

2022 Food and Beverage Apparel Fashion 126

Planning Pod

AUGUST 16, 2022

You can dramatically increase the amount of money you raise at your next gala or fundraising event by providing an easy way for event attendees to RSVP and purchase tickets online. Another way to maximize revenue is to include add-on options, such as t-shirts and other swag items, sponsorship packages, or additional monetary donations.

Food and Beverage 103

Food and Beverage Insurance Apparel Trade Shows 103

Smart Meetings

JUNE 27, 2023

Make sure that you’re charged correctly.

Negotiating 92

Negotiating Contracts 2026 Hotels 92

Social Tables

MAY 14, 2019

Planning a successful event starts by recognizing that attendees are looking for more than an event — they’re looking for an experience. And to create an experience, every little piece of the event needs to map back to the purpose, from the venue to the food. You’ll likely also benefit from creating an “events” page.

Negotiating 141

Negotiating Sponsorships Social Media Education 141