Remove Event Marketing Remove Food and Beverage Remove Transportation
article thumbnail

Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

article thumbnail

Next-Level Screening: Attendees Watch Freeform’s ‘Cruel Summer’ Premiere From Their Hotel Balconies

Event Marketer

A 70-foot screen and ’90s nostalgia transport guests at the socially distant viewing event. The hottest event space is no longer the ballroom, it’s the balcony. We’ll see more events like this even post-COVID,” Travis says. Agency: Gold Sky Productions, Los Angeles.

Hotels 354
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

HBO Max’s Week-Long House of Bachata Pop-up Strikes a Chord with Latinx Consumers

Event Marketer

In addition to the room installation and futuristic welcome, attendees experienced vignettes that transported them to typical Latinx haunts. Step Inside the House of Bachata: The post HBO Max’s Week-Long House of Bachata Pop-up Strikes a Chord with Latinx Consumers appeared first on Event Marketer.

article thumbnail

Targeting Golf Fans, Hilton Plants a Luxury Hotel Pop-up on the Green

Event Marketer

The Hilton on the Green white-glove treatment began with luxury car service to the tournament, where a personal golf cart and concierge were waiting to swiftly guide guests through standard entrance procedures and transport them, along with their luggage, to the green. The unique stay was capped off with breakfast delivered by room service.

Hotels 245
article thumbnail

How to Prepare a Venue for an Event

GEVME

Choosing a venue for an event is also one of the first negotiation points as well. If you’re lucky, the event market will offer a variety of good venues. Your task is to examine the pitfalls, consider the pros and cons, and choose the best venue for your event that fits with your set criteria and budget. Accommodations.

article thumbnail

9 Proven Steps for Planning Successful Events

Planning Pod

Event Income. Typically the following responsibilities / tasks require someone to be assigned to them: Pre event planning (see Step 6 below) On-site event coordination (see Step 8 below; check-in, management of attendees, stage management, etc.) Step 7 – Launch an event marketing campaign.

article thumbnail

Five Ways Prime Video’s ‘Rings of Power’ Global Tour Helped Drive Record-breaking Viewership

Event Marketer

Or in Mexico City, where authentic Mexican food and beverages were served at the after-party, amid other local touches. “In It wasn’t enough for fans to just see Middle Earth; we wanted to transport them to Middle Earth so that they could fully experience it with all of their senses,” says Porter.