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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. To use the rappers far-reaching influence and cultural relevance to elevate the events profile. Now in its 25 th year, the tour kicked off Aug.

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Miami Art Week: 10 Experiential Ideas Worth Stealing

Event Marketer

A spinning Gucci Winter Dream snow globe installation brought the brands travel-inspired heritage to life with scenes meticulously crafted to reflect its storied locales, from Palazzo Gucci in Florence to the Wooster Street boutique in New York City. 7 Food is Art event could interact with. Then on the morning of Dec.

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End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value.

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Attendees could personalize their journey by taking the Vibe Quiz to discover their ideal travel style and destination, enjoy mocktails and desserts, hear live dj sets, engage with flight attendants, snag custom-printed boarding passes and walk away with exclusive swag.

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F&B in Events: 2022 Inspiration from the ‘What’s Hot’ Forecast

Event Marketer

Sustainable containers that maintain food temperature and quality during travel are among 2022 trends. What’s cooking at the best events this year? What was in 2021 an “off-premise” and “meal-kit” focus is this year centered around sustainability and health and immunity-boosting foods. CBD-infused beverages.

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Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea

Event Marketer

Surprise programming, bottomless electrolyte-infused beverages and exclusive giveaways were all in the mix. Those interested in remixing their style could can a QR code on-site that instantly created a new Pinterest board, then travel through various vignettes to find inspo. Cocktails served poolside were also on tap.

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Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations

Event Marketer

The beverage giant and “best of the city” publication announced the launch of Foodmarks, hand-picked, global “food landmarks” inspired by movies, pop culture moments, travel hotspots and other cultural phenomena that revolve around “the perfect moment, the perfect meal and an ice-cold Coca-Cola.” Refreshing.