Event Marketer

OCTOBER 18, 2024

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.

2024 310

2024 Retail Trade Shows Fashion 310

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Picatic by Eventbrite

APRIL 20, 2020

Since the beginning of worldwide shelter in place orders due to coronavirus (COVID-19), we’ve admired the global event marketing community’s heart and ingenuity. Whether you promote multi-day festivals, cozy club shows, or yoga workshops, no event has been untouched during this crisis.

Global Events 307

Global Events Event Marketing Marketing Events 307

Event Marketer

SEPTEMBER 28, 2021

5-7 at Chicago’s McCormick Place, the event will once again serve as the definitive destination for experiential marketing education, offering 60 sessions presented by 50 brand-side marketers (get all the conference details here ). Cisco Head of Events Shares Her Thoughts on Sponsoring Rio. Taking place Oct.

2021 329

2021 Global Events Marketing Event Marketing 329

SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance.

Global Events 130

Global Events Event Planning Social Media Event Apps 130

Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Corporate travel policies may start including air emissions tracking.

2024 324

2024 Travel Trade Shows 2023 324

Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Careers as jungle gyms.

Marketing 360

Marketing Sustainability Insurance 2023 360

Prestige Events Magazine

OCTOBER 6, 2023

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.

Marketing 147

Marketing Event Marketing 2022 Global Events 147

Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Send us a note.

Trade Shows 287

Trade Shows 2024 Global Events Event Marketing 287

Event Marketer

FEBRUARY 21, 2025

EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

Trade Shows 130

Trade Shows 2025 2024 2023 130

Event Marketer

JULY 11, 2024

Melissa Vilders, Head of Global Events Strategy and Experience, HCM Solutions, SAP Global Marketing SAP’s Tranquality Lounge at SuccessConnect was built with neurodiverse attendees in mind. Trevor Drewry, Head of Event Marketing, Webflow Use digital to complement IRL experiences.

2024 310

2024 Trade Shows Sustainability 2016 310

Event Marketer

JANUARY 19, 2024

Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and global events at Siemens. “We Photo Credits: Freeman The post CES 2024 Coverage: How Siemens Builds Stories into its Exhibits appeared first on Event Marketer.

2024 315

2024 Technology Global Events Tech 315

Event Marketer

OCTOBER 11, 2021

The “family reunion,” in-person for the first time since the 2019 event, offered education, discussion forums, networking experiences, a Hall of Ideas featuring solutions providers and the 2021 combined Ex Awards + Experience Design & Technology Awards ceremony. Alex Sapiz, VP-Global Events, Cisco. Start something new.

Marketing 246

Marketing 2021 Global Events Technology 246

Event Marketer

JUNE 20, 2024

Agency : i4D Events (global events AOR). The post HPE CMO Jim Jackson Talks the ‘Sphere Effect’ and the Future of Keynote Content appeared first on Event Marketer. And I’m really proud that we’re blazing the trail with them. It is a whole new approach to brand storytelling.”

Entertainment 304

Entertainment Venues Global Events Marketing 304

Prestige Events Magazine

MAY 23, 2023

These exact same questions were put to an invited audience at The Hoxton, Holborn, earlier this month, when event and marcomms specialists gathered for an exclusive insights event hosted by Strata, the award-winning brand experience agency. Hambley added: “The global event space has been transformed over the past few years.

Marketing 244

Marketing Global Events Consulting Events 244

Event Marketer

FEBRUARY 2, 2024

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years.

Event Apps 276

Event Apps Global Events Tech Conference 276

Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 106

Event Marketing Marketing Events B2B 106

Event Marketer

JUNE 20, 2024

Before the big announcement of HPE and NVIDIA teaming up to create “a portfolio of co-developed AI solutions,” Neri made full use of the venue’s immersive sound and video capabilities to showcase some of the brand’s top partnerships and projects, including Purdue University’s Center for Global Soundscapes, GE Aerospace and BMW.

Corporate Events 276

Corporate Events Global Events Technology Venues 276

Event Marketer

MAY 13, 2024

It was a way to have a meaningful conversion in a fun way,” said Jon Wolff, global events manager for Lenovo’s Solutions and Services Group, who led the “Beyond Booths” session. Jon Wolff, Global Events Manager, Lenovo KPIs require a nuanced, longitudinal approach. “It Reach out to EM’s editor-at-large Anna Huddleston.

Trade Shows 262

Trade Shows 2024 Sustainability Global Events 262

Event Marketer

AUGUST 21, 2023

Jessica Blake, Senior Director-Global Events, Confluent Creating an event for the industry, as opposed to only your customers, is a power move that requires a nuanced approach. The post Podcast: Launch Stories—Creating an Event for an Industry appeared first on Event Marketer.

Conference Planning 246

Conference Planning Global Events Events Conference 246

Event Marketer

JULY 26, 2021

The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. It’s that connective tissue that holds your event together. Mark Henneberger , Vice President of Events Solutions at Walmart.

Marketing 310

Marketing 2020 Event Marketing Speakers 310

Event Marketer

FEBRUARY 26, 2025

In our registration flow, we included our definition and what we consider early in career isany customer, partner or prospect who has less than seven years in their industry, in their business or in their role, says Britney McDaniel, global event content manager at Cisco. So it’s not [new] in our industry, but in their industry.

Conference 187

Conference 2024 Food and Beverage Event Apps 187

Event Marketer

APRIL 17, 2024

Lynch says Lacoste sees the Miami Open as a global event, with the U.S. team partnering with staff based in the brand’s Paris headquarters and global digital and social teams. Photo credit: Factory 360 The post How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences appeared first on Event Marketer.

Sponsorships 303

Sponsorships Apparel Retail Fashion 303

Smart Meetings

JANUARY 5, 2022

The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Feature photo by Courtney Cantor at Hamilton Exhibits.

2021 244

2021 2020 Government Tech 244

Event Marketer

JULY 11, 2024

“After ComplexCon Chicago, we learned that we could work closely with our partners abroad to create more frequent regional editions of ComplexCon all over the world,” ComplexCon advisor Neil Wright said in the announcement of the global events. “As Email Juanita.

2026 276

2026 2025 2027 2009 276

Event Industry News

MAY 2, 2023

Meetingselect, the world’s leading meeting management platform and venue marketplace for meetings, events, group bookings, and workspaces, announces the appointment of Jeroen de Hooge as Program Director Global Events. As Events Director, Jeroen will […]

Global Events 59

Global Events Management Venues Events 59

Hubilo Blog

APRIL 18, 2019

Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned event marketing influencer?—? My clients and friends at Maritz Global Events have identified 8 phases of a live event.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Event Marketer

SEPTEMBER 12, 2024

To find out more about what made NXT FY25 a success, we sat down with Alyson Strickler-Vazquez, senior event and marketing specialist at Quest Software. The composition makes it essential for Quest to incorporate event elements that translate to a global audience.

Conference 296

Conference Apparel 2024 Tech 296

Event Marketer

MAY 24, 2023

For this new generation of selective attendees, event marketers have a “responsibility” to understand why people are coming and help make sure they have personalized experiences across every element on offer. The post IBM Think Kicks Off a New Chapter with an Agile, Personalized Flagship Experience appeared first on Event Marketer.

2023 246

2023 Conference Trade Shows Technology 246

Event Marketer

JANUARY 30, 2023

“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.

Sustainability 246

Sustainability 2023 Automotive Fashion 246

Bizzabo

JANUARY 7, 2019

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Creating a unified event brand.

Global Events 53

Global Events Trade Shows Events Marketing 53

Event Marketer

MARCH 27, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. BlueHive Exhibits hired industry vet and former senior event head at Chrysler and Pfizer Don Schmid as account director for its in-house healthcare division, BlueMed. Submit your news here.

2027 130

2027 Healthcare Trade Shows Entertainment 130

Bizzabo

MARCH 10, 2020

Helen Stoddard, Head of Global Events at Twitter. “I “There’s always going to be more to do.because of that, it’s not about staying late and coming in early. The work is going to still be there and there’s always going to be more work because there are always areas to improve.”. I would say, ‘Relax.'

Marketing 63

Marketing Event Marketing Events Global Events 63

Event Marketer

JUNE 20, 2023

This event definitely set a new standard for future virtual experiences.” – Head of Global Events, Logitech CONTACT INFORMATION: Matt Rulis VP Business Development 408-548-4343 MRulis@ProGlobalEvents.com ProGlobalEvents.com | XtendLive.com The post Virtual Platforms Index 2023: ProGlobalEvents appeared first on Event Marketer.

2023 130

2023 Global Events Conference Marketing 130

Event Industry News

DECEMBER 18, 2024

The inaugural International MICE Summit (IMS24) concluded on a high note in Riyadh, bringing together 1000 key industry leaders from the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector for three days of strategic panel discussions, networking, and announcements that will shape the future of the global events industry.

Global Events 52

Global Events Conference Meetings Events 52

Event Marketer

JULY 25, 2023

We sat down with Claire Butler, senior director-marketing, and Azra Daniels, director-global events, to discuss what they’re learning about embracing a “supporting role” in the event.

2023 246

2023 Retail Conference Marketing 246

Bizzabo

MARCH 25, 2020

Nicola Kastner, Global Head of Event Marketing Strategy at SAP. When I was tasked to change [SAPPHIRE NOW], if I hadn't tapped on the expertise of Johann [Senior VP & Head of Global Events at SAP] and many, many others in the organization, we wouldn't have been successful in getting to where we were today.”.

Event Marketing 55

Event Marketing Marketing Events Global Events 55