Event Marketing Global Events Marketing 
Event Marketer
JULY 21, 2025
Our monthly interview series goes “live” as we sit down virtually with Jon Wolff, senior global events manager at Lenovo. Wolff will be a featured speaker during Event Marketer’s Experiential Marketing Month this October, presenting on trends and what’s ahead for the industry in 2026.
Event Marketer
OCTOBER 16, 2024
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]
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Event Marketer
FEBRUARY 26, 2025
Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,
Prestige Events Magazine
OCTOBER 30, 2024
With an increasing emphasis on carbon neutrality and integrating new technologies like AI, the UK is positioning itself to remain competitive in the global events landscape. Additionally, the report points to the industry’s growing focus on sustainability and technological innovation.
Eventtia
JANUARY 15, 2025
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.
Prestige Events Magazine
NOVEMBER 18, 2024
It is this skill for adaptability that is driving growth in the global events market. The annual report, written by Managing Director of Eight PR & Marketing, Alistair Turner, will be unveiled on IBTM World’s Main Stage on day one of the show which runs from November 19 to 21.
Event Marketer
OCTOBER 18, 2024
The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.
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