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Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-GlobalEvents, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]
Erin McElroy, Head of Innovation for GlobalEvents, IBM. In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for globalevents within IBM’s event and experience marketing group.
With an increasing emphasis on carbon neutrality and integrating new technologies like AI, the UK is positioning itself to remain competitive in the globalevents landscape. Additionally, the report points to the industry’s growing focus on sustainability and technological innovation.
It is this skill for adaptability that is driving growth in the globaleventsmarket. The annual report, written by Managing Director of Eight PR & Marketing, Alistair Turner, will be unveiled on IBTM World’s Main Stage on day one of the show which runs from November 19 to 21.
More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The Summit kicked into gear with afternoon workshops and sessions that catapulted the shows Big Bold Future theme into action, followed by an opening reception that offered attendees a range of opportunities to demo new products and services, network with likeminded marketers and indulge in some curated bites and beverages.
The 2024 NACS Show, a globalevent for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on eventmarketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
Welcome to the latest eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions and launches. Johnson experience marketing agency announced the promotion of Fiona Bruder to global chief executive officer. Sparks has appointed Caroline Sparkes as director of international marketing.
Shoptalk 2025, a globalevent for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.
More b-to-b eventmarketers are focusing on an additional audience to engageone that is not always strategized for, but that can make an impact on how events are perceived and supported, as well as on the brand itself. It all maps back to the role of events and experiences.
The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping eventmarketing today. Sustainability can start with small steps.
In the fast-paced and highly competitive events industry, eventmarketing has become more strategic and measurable than ever. DOWNLOAD NOW Why rethink your eventmarketing approach? Meanwhile, another report notes that 68% of organisers are under pressure to deliver stronger ROI on their events.
These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at EventMarketer. Alex Sapiz, VP-GlobalEvents, Cisco.
EM sat down with Stacey Gromlich , senior director-audience engagement and globalevents at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on EventMarketer.
Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? Hambley added: “The globalevent space has been transformed over the past few years.
The more we start asking these questions and including them in RFPs and RFIs, the better it will make our industry, and make it easier for all of us to move forward with our sustainability efforts, says Glenda Brungardt, Exhibitor Advocate board member and a former globalevent manager at HP. Rethink booth construction.
Everybody Wants to Rule the World by Tears for Fears nicely captures the ambition of brands looking to create relevance for their products and services in globalmarkets. That was a global pandemic, whereas, unfortunately, theres discord across economies and thats a totally different unknown that we didnt have before.
Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.
The post Expo 2025 Osaka, Part Three: More Experience Design Ideas from the Pavilions appeared first on EventMarketer. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.
Exhibit industry news for corporate trade show marketers, featuring intel on research, trends, and company updates. Celebrate Global Exhibitions Day The world’s top exhibition organizers, Clarion Events, Comexposium, Emerald, Informa, and RX, joined forces on June 4 to celebrate the 10th edition of Global Exhibitions Day (GED).
Since the beginning of worldwide shelter in place orders due to coronavirus (COVID-19), we’ve admired the globaleventmarketing community’s heart and ingenuity. Whether you promote multi-day festivals, cozy club shows, or yoga workshops, no event has been untouched during this crisis.
For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Among EMS’s slate of A-list instructors is keynoter Alex Sapiz, vp-globalevents at Cisco, who takes the stage Oct. Taking place Oct.
Award-winning globalevents agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.
Maureen Ryan Fable, Group CEO-Americas, FIRST Q: How did you get your start in the eventmarketing industry? A: I started my career in corporate events, first at Billboard magazine, then the New York Stock Exchange, and in 2000, I made the decision to leave a well-paying job to start out on my own.
The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of EventMarketer.
Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. Trevor Drewry, Head of EventMarketing, Webflow Use digital to complement IRL experiences. Consider ditching swag. “We
The good news for eventmarketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Corporate travel policies may start including air emissions tracking.
For Webflows annual flagship event, Webflow Conf, which has seen a marked uptick in newbies, organizers directly ask attendees if its their first time attending during pre-event registration, then do their own number crunching to supplement it. But then on the back end, we’ll also look at past attendee lists as a backup measure.
Come discover how weâre helping shape the future of eventmarketing alongside brand-side industry leaders. Beyond Borders: GlobalEvent Strategy for the Next Era of Growth July 28, 2:00 â 2:45 pm Start globalizing your brand's event strategy with this eye-opening peer-to-peer panel discussion.
Itâs Our Sweet Sixteen(th) Year on Event Marketerâs It List Sixteenth Year on Event Marketerâs It List Opus Agency named a top event agency by EventMarketer for 16 consecutive years. The feature highlights our two main focuses for 2025: innovation and globalization. Sign up to join in and see why.
Stacey Gromlich, Senior Director-Audience Engagement and GlobalEvents, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and globalevents at Siemens Digital Industries Software. Send us a note.
The Business of Events has today published its 2025 International Planner Sentiment Report, revealing a marked divergence in event planner priorities across globalmarkets.
One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of globalevents. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a GlobalEvent? Increased attendance.
ICC Belfast’s Head of Production, Dave Young has won a global competition in the events industry at an industry conference in China, which took place from 22-25 June. Dave was selected to take part in the prestigious AIPC Future Shapers programme as part of the AIPC Annual Conference in Shenzen.
Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and globalevents at Siemens. “We Photo Credits: Freeman The post CES 2024 Coverage: How Siemens Builds Stories into its Exhibits appeared first on EventMarketer.
Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years.
If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Real-time actionable data rules.
John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.
Jessica Blake, Senior Director-GlobalEvents, Confluent Creating an event for the industry, as opposed to only your customers, is a power move that requires a nuanced approach. The post Podcast: Launch Stories—Creating an Event for an Industry appeared first on EventMarketer.
Cvent Global Planner Sourcing Infographic 2018 GlobalEvent Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare.
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