Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Careers as jungle gyms.

Marketing 360

Marketing Sustainability Insurance 2023 360

Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Present the information to show the value.

Trade Shows 289

Trade Shows 2024 Global Events Event Marketing 289

Social Tables

APRIL 16, 2019

Think about how the meetings & events industry has evolved in just the past ten years. Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers? After all, being an events professional requires as much continued education as any other gig out there. We know we couldn’t have!

Event Management 120

Event Management Marketing Management 2028 120

SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance.

Global Events 130

Global Events Event Planning Social Media Event Apps 130

Event Marketer

JUNE 20, 2024

Before the big announcement of HPE and NVIDIA teaming up to create “a portfolio of co-developed AI solutions,” Neri made full use of the venue’s immersive sound and video capabilities to showcase some of the brand’s top partnerships and projects, including Purdue University’s Center for Global Soundscapes, GE Aerospace and BMW.

Corporate Events 279

Corporate Events Global Events Technology Venues 279

Event Marketer

APRIL 25, 2024

I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of Event Marketer. Circulating the room were three guest industry mentors to provide feedback (à la “The Great British Baking Show”), before the top campaign ideas were presented to the group.

2024 290

2024 Trade Shows Healthcare Marketing 290

Event Marketer

SEPTEMBER 12, 2024

To find out more about what made NXT FY25 a success, we sat down with Alyson Strickler-Vazquez, senior event and marketing specialist at Quest Software. The composition makes it essential for Quest to incorporate event elements that translate to a global audience. It’s a better presentation.

Conference 299

Conference Apparel 2024 Tech 299

Event Marketer

OCTOBER 11, 2021

The “family reunion,” in-person for the first time since the 2019 event, offered education, discussion forums, networking experiences, a Hall of Ideas featuring solutions providers and the 2021 combined Ex Awards + Experience Design & Technology Awards ceremony. Alex Sapiz, VP-Global Events, Cisco. Start something new.

Marketing 246

Marketing 2021 Global Events Technology 246

Event Marketer

FEBRUARY 26, 2025

In our registration flow, we included our definition and what we consider early in career isany customer, partner or prospect who has less than seven years in their industry, in their business or in their role, says Britney McDaniel, global event content manager at Cisco. So it’s not [new] in our industry, but in their industry.

Conference 241

Conference 2024 Food and Beverage Event Apps 241

Event Marketer

SEPTEMBER 19, 2024

I keep discovering that expos are about optimism, about the present and the future,” Thomas said. And that the anxiety that many of us feel can be suppressed, and we can focus on the positivity of innovation and the global community, and it can all be celebrated. Pavilion Build at Expo 2025 Osaka appeared first on Event Marketer.

2025 278

2025 Sustainability Education Speakers 278

Smart Meetings

JANUARY 5, 2022

The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Event at University of Notre Dame; Photo credit: Courtney Cantor. 1 at EDPA’s ACCESS Conference.

2021 244

2021 2020 Government Tech 244

Event Marketer

JULY 11, 2024

“After ComplexCon Chicago, we learned that we could work closely with our partners abroad to create more frequent regional editions of ComplexCon all over the world,” ComplexCon advisor Neil Wright said in the announcement of the global events. “As Email Juanita.

2026 278

2026 2025 2027 2009 278

Event Marketer

JULY 26, 2021

The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. It’s that connective tissue that holds your event together. Mark Henneberger , Vice President of Events Solutions at Walmart.

Marketing 312

Marketing 2020 Event Marketing Speakers 312

Event Marketer

MAY 24, 2023

For this new generation of selective attendees, event marketers have a “responsibility” to understand why people are coming and help make sure they have personalized experiences across every element on offer. Each event has a miniature Think Forum space with presentations, demos and areas for meeting and networking.

2023 246

2023 Conference Trade Shows Technology 246

Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We translation technology will stream presentations to people’s phones in their preferred language.

2023 246

2023 Trade Shows Sustainability Education 246

Hubilo Blog

APRIL 18, 2019

Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned event marketing influencer?—? My clients and friends at Maritz Global Events have identified 8 phases of a live event.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

SpotMe Blog

AUGUST 25, 2022

There are different options to consider when understanding how to plan hybrid events. We’ve listed 3 types of hybrid events for you to choose from. Live hybrid events. These are events where all speakers are physically present at the event venue. Others watch a recording of the event online.

Event Planning 246

Event Planning Speakers Event Apps Venues 246

Bizzabo

JANUARY 7, 2019

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Creating a unified event brand.

Global Events 53

Global Events Trade Shows Events Marketing 53

Bizzabo

MARCH 10, 2020

You are always just trying to figure out how to improve and be better and you put a lot of work into doing this because nothing goes perfectly in events. Alyson Griffin, VP of Global Marketing at Intel. Take advantage of your own career and try the new thing that's presented to you. I would say, ‘Relax.'

Marketing 63

Marketing Event Marketing Events Global Events 63

Event Industry News

OCTOBER 1, 2018

Max Fellows, Director of Client Services at MCI Experiences will be presenting his lecture on ‘Designing The Participant Journey’ on Monday 8th October as part of the University of Westminster’s Event Design Open Lecture Series. MCI Experiences is a newly formed division within the global events agency of Geneva based MCI Group.

Event Design 93

Event Design Global Events Event Marketing Marketing 93

PCMA Convene

JULY 19, 2017

Technology is a great way to have a conversation,” Neal says in the latest video for The Intersection, presented by PCMA and PSAV, “but human contact is the core.”. David Peckinpaugh, CMP, CIS, president of Maritz Global Events, uses journey maps to help personalize the attendee experience.

Event Marketing 49

Event Marketing Marketing Global Events Events 49

MeetingsNet

APRIL 12, 2024

Here’s a sampling of the useful content that was presented. He pointed out that volatility, uncertainty, complexity, and ambiguity (VUCA) are present in every working environment. So, each team is built out with people adept in event design and execution; in event marketing and analytics; and event technology and operations.

Meetings 105

Meetings Trade Shows Education Travel 105

Prestige Events Magazine

DECEMBER 5, 2022

But, even though event professionals have had it rough these past couple of years, we’ve proven to be an incredibly resilient and versatile community, not willing to let a £70 billion industry disappear. In fact, according to a report by Allied Market Research, the global events sector is expected to reach $1,552.9

2028 130

2028 Sustainability 2022 2021 130

Bizzabo

SEPTEMBER 13, 2018

In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Think of events that feature everything from mundane items like dishwashers and containers, to uber-modern event marketing with drones and augmented reality. Photo source: Eventive Marketing.

Corporate Events 131

Corporate Events Social Media Airlines Events 131

Event Industry News

OCTOBER 31, 2018

Evolution Dome, the international leader in temporary inflatable event structures and solutions, is excited to announce a new partnership with Auckland-based Air Space Structures. The traditional marquee is king in New Zealand and the events market is ripe for disruption by Evolution Dome’s innovative inflatable structures.

Corporate Events 85

Corporate Events Global Events Marketing Conference 85

Planning Pod

FEBRUARY 6, 2017

Projected job growth rate for events industry from 2014-2024. Amount of time preferred by attendees for a presentation (single-speaker event). Percentage of total event revenues that come from registration/ticket sales (on average). Sponsez – The Opportunity in B2B Event Sponsorships. 3 – 20-30 minutes.

2014 113

2014 Social Media 2016 Sponsorships 113

Eventmobi

MARCH 6, 2024

We’ll cover: What Is Event Management Software? How Can My Organization Choose the Best Event Management Software? Best Event Management Software Solutions With the global event management software market projected to reach $18.4 Please fill out the pricing form for more details.

Event Management 195

Event Management 2024 Management Trade Shows 195

Event Industry News

JUNE 5, 2020

The Event Technology Awards celebrate the successful development and implimentation of technology in the events industry. The judging panel for the awards is a stellar line-up of experts and we’d like to introduce them to you in our Meet the Judges series, this week we present Aleksandra Panyukhina, head of event marketing at Userlane.

2020 81

2020 Meetings Tech Sponsorships 81

Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Event Marketer

MAY 17, 2023

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. More Scenes From EMS 2023: Photo credit: PWP Studio Mark your calendars for Experiential Marketing Summit 2024, April 24-26 at the MGM Grand Hotel & Casino in Las Vegas.

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2023 2024 Marketing Speakers 130

Event Industry News

NOVEMBER 4, 2019

Global event industry PPC specialist firm, Tag Digital , has been announced as the first ever sponsor of Event Tech Live’s (ETL) new MarTech Stage. The stage has been introduced to provide a dedicated area for speakers and panellists to discuss the technology used for event marketing.

Event Tech 68

Event Tech Tech 2019 Banking 68

Event Industry News

OCTOBER 12, 2018

Leading adviser to the global events industry, AMR International, has today released its annual Top 20 Exhibition Organisers – the only global ranking based exclusively on exhibition organising revenue. The AMR Top 20 enables exhibition organisers to easily see how they rank in the global events market.

2018 72

2018 2017 Financial 2022 72

Event Industry News

JUNE 17, 2020

Arena Group CEO, Greg Lawless comments: “We believe that the formation of one EMEA Division will create a stronger business, both commercially and financially, and this move will allow us to offer a more efficient and innovative turnkey service to our clients which is even more important in these difficult times for the global events market.

Financial 81

Financial Global Events Event Marketing Marketing 81

Bizzabo

JANUARY 15, 2019

Values-based events. Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of Event Marketing, SEMrush.

2019 102

2019 B2B B2C Events 102

Event Industry News

JUNE 15, 2021

It felt like a warm, entertaining and really interesting get together of the industry and the content presented was incredibly spot on. Event tech was well represented,” Kathryn Frankson, director of event marketing at Informa Connect, who was one of the speakers, said.

Event Tech 80

Event Tech Tech 2030 2022 80

SmartMeetings

OCTOBER 26, 2020

If you’re going to make up for the lost value that in-person events hold for your attendees, you better find a way to kick it up a notch. The easiest way to do this is to work with your presenters and suppliers to increase the production value of your event. It was May, and it had just reopened. Three staffers were on property.

2020 105

2020 Hotels Education Venues 105

Event Industry News

SEPTEMBER 20, 2021

An integrated communications group has launched with the aim of providing event and marketing buyers with real expertise and innovation to solve their creative, events, marketing, venue, and logistical challenges. Asembl Group is comprised of: In2Events – live and virtual event creation and management.

Marketing 69

Marketing Management Global Events Event Marketing 69