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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. Lynch says Lacoste sees the Miami Open as a global event, with the U.S. Agency: Factory 360.

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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. So we’ve never intended SEPHORiA to exist in one market, exclusively. “We choose a [U.S.]

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3 tips for reinvigorating your event sponsorship program

Eventbase

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Therefore, it’s incredibly important that sponsors have a good experience at your event and return year after year. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

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12 Event Industry Statistics That Will Make You Think Twice [Infographic]

Planning Pod

Sponsez – The Opportunity in B2B Event Sponsorships. The Viral Impact of Events – Freeman XP and the Event Marketing Institute 2014. Think With Google – Lifting the Curtain on Live Events. How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives – Marketing Profs.

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Out of this world! New #eventtech allows you to take selfies from space!

Event Industry News

It will allow organisers of large-scale events to monitor attendance. CEO, Chris Newlands, told Event Industry News: “Spelfie aims to positively disrupt the $144 billion events marketing and sponsorship industry, allowing brands to increase revenues by driving event attendees, influencers and their traffic directly to the brands’ websites.

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Your guide to event marketing: Everything you need to know in 2022

Socio Events

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

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14 Best Event Management Software Solutions for 2024

Eventmobi

We’ll cover: What Is Event Management Software? How Can My Organization Choose the Best Event Management Software? Best Event Management Software Solutions With the global event management software market projected to reach $18.4 Please fill out the pricing form for more details.