Event Marketer

JULY 11, 2024

Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Trevor Drewry, Head of Event Marketing, Webflow Use digital to complement IRL experiences.

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Event Marketer

FEBRUARY 21, 2025

EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

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Event Marketer

MAY 13, 2024

It was a way to have a meaningful conversion in a fun way,” said Jon Wolff, global events manager for Lenovo’s Solutions and Services Group, who led the “Beyond Booths” session. Jon Wolff, Global Events Manager, Lenovo KPIs require a nuanced, longitudinal approach. “It Sustainability steps matter.

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Prestige Events Magazine

MAY 6, 2022

A group of major event brands, led by ICE (In-house Corporate Events), is calling for event industry input into the continued development of an event sustainability measurement tool that will be free of charge and applicable for every event. The data will also be attributed on an event-by-event basis.

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Event Marketer

OCTOBER 11, 2021

The “family reunion,” in-person for the first time since the 2019 event, offered education, discussion forums, networking experiences, a Hall of Ideas featuring solutions providers and the 2021 combined Ex Awards + Experience Design & Technology Awards ceremony. Alex Sapiz, VP-Global Events, Cisco. Start something new.

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SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance.

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Event Marketer

JUNE 20, 2024

As the camera zoomed out to the view of Earth from space, the narrator said, “AI holds the key to unlocking infinite possibilities for our planet,” the main theme of the event, and went on to deliver a video experience on the brand’s key topics, such as sustainability and leveraging knowledge from experiments in space.

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Event Marketer

SEPTEMBER 12, 2024

To find out more about what made NXT FY25 a success, we sat down with Alyson Strickler-Vazquez, senior event and marketing specialist at Quest Software. The composition makes it essential for Quest to incorporate event elements that translate to a global audience.

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Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We EIC People & Planet Theater will host short-form content around sustainability and EDI case studies.

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Event Marketer

MAY 24, 2023

For this new generation of selective attendees, event marketers have a “responsibility” to understand why people are coming and help make sure they have personalized experiences across every element on offer. Hot topics at the show included AI for business, security, sustainability, hybrid cloud and what’s next in computing.

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Event Industry News

AUGUST 31, 2023

Award-winning global events agency emc3 today announce certification as a B Corporation (B Corp). Eighteen months ago we onboarded a dedicated Sustainability Consultant, reflecting our long-standing vision and commitment to a […]

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Prestige Events Magazine

OCTOBER 4, 2021

The Harvard Business School credits the 1990’s as when sustainability in business finally came to meet head-on the longer term trend in consumer society. So why has it taken the events industry so long to engage with this topic? 2020 forced us all in events to press both PAUSE and FAST FORWARD at the same time.

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Event Industry News

AUGUST 16, 2024

A Greener Future (AGF), the not-for-profit company committed to helping events, festivals and venues around the world to become more sustainable, announce their Autumn training schedule with events taking place in London and Manchester.

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Prestige Events Magazine

DECEMBER 5, 2022

But, even though event professionals have had it rough these past couple of years, we’ve proven to be an incredibly resilient and versatile community, not willing to let a £70 billion industry disappear. In fact, according to a report by Allied Market Research, the global events sector is expected to reach $1,552.9

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TicketBud

OCTOBER 26, 2023

A growing global awareness of environmental concerns has encouraged many industries to realign business practices according to greener values. This holds true for event management, which when done sustainably can help the environment, as well as improve an organization’s reputation, cost efficiency and long-term success.

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Hubilo Blog

APRIL 18, 2019

Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned event marketing influencer?—? My clients and friends at Maritz Global Events have identified 8 phases of a live event.

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Event Industry News

FEBRUARY 26, 2024

Foresight Group, the leading listed private equity and sustainable infrastructure investor, is backing growth at Live Group, an established and respected live event management company, with £2.8 million VCT funding to support its development of audience engagement technology.

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Event Industry News

OCTOBER 12, 2023

On the 7th of November, emc3 is set to host a captivating new edition of their highly regarded Reimagine event series. Reimagine brings together diverse panels of accomplished speakers and industry experts to delve into crucial topics, such as sustainability, diversity and inclusion, emerging technology, artificial intelligence, and more.

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Event Marketer

JANUARY 3, 2024

With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.

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Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. The tides are turning.

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Event Marketer

MAY 17, 2023

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. More Scenes From EMS 2023: Photo credit: PWP Studio Mark your calendars for Experiential Marketing Summit 2024, April 24-26 at the MGM Grand Hotel & Casino in Las Vegas.

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Maritz Global Events

MAY 2, 2019

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers.

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Social Tables

DECEMBER 27, 2018

A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To

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Event Industry News

JUNE 26, 2023

This will be the first time AGF has been able to run in class training since 2019 and as the global events industry seeks to become sustainable, with government bodies such as DCMS […]

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Event Industry News

MAY 31, 2022

ExCeL – home to London’s International Convention Centre – also confirmed that construction works for its 25,000sqm expansion programme are well underway, and set to further enhance its status as the home of world-leading events. James Rees, Executive Director for Conference & Events at ExCeL London.

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Event Industry News

JUNE 27, 2018

Wales Business Events today announced a five-point plan to accelerate its growing share of the global business events market. A programme of attendance at national and international shows and events across the rest of the UK, Europe and North America.

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Bizzabo

MAY 15, 2020

Given that other event professionals and organizations face similar challenges on how to bridge in-person events to the virtual environment, I wanted to share my takeaways from this insight-rich event. For a more behind-the-scenes review, check out this webinar with our event marketing lead.

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Endless Events

MAY 9, 2023

Plus, AI chatbots are available around the clock, so if you’re hosting an international event across time zones, this tool can help you be there for attendees 24/7. Simplify Event Planning Events have a lot of moving parts. Even the most seasoned event planners get overwhelmed, especially with global events.

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Event Industry News

OCTOBER 14, 2019

Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events.

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Event Industry News

JUNE 27, 2023

Global Event Specialist, GES EMEA, has appointed circular economy specialist, Reconomy, to recycle the businesses exhibition graphics from across its operations at Birmingham’s NEC and ExCeL London.

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Event Industry News

OCTOBER 2, 2023

Organisers Event Industry News (EIN) are excited to announce that they have partnered with global trade show and event company Global Event Specialists (GES) EMEA.

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Event Industry News

JUNE 1, 2022

Cvent (Nasdaq: CVT), a market-leading meetings, events, travel and hospitality technology provider, is one of several key industry leaders supporting and helping fund the beta version of the sustainability web app: SAM , which was recently launched by In-House Corporate Events (ICE).

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Maritz Global Events

SEPTEMBER 5, 2019

This famous line from the classic film “Field of Dreams” (1989) may have held true in the past, but the ante for event audience acquisition and sustained engagement has been raised considerably. In doing so, in time, you’ll be graced with a community that can’t wait to meet their online peers at your next live event.

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PCMA Convene

OCTOBER 31, 2016

Developing and implementing an effective, game-changing data strategy does not seem to be clearly on most boards’ minds, but this will likely be key to generate meaningful, sustainable return on investment from technology investments. Issa Jouaneh Senior Vice President and General Manager, American Express Meetings & Events.

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Event Industry News

AUGUST 26, 2021

The ticketing business is highly competitive and a tightly contested market, in the wake of the pandemic many companies were forced to remodel their approach to service and assess the best means of sustainability.

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Event Industry News

JULY 22, 2022

Launch Shift Go provides event technology firms with a foundational understanding of the U.S. business-to-business event ecosystem and illuminates a path for market penetration and sustainable growth. The global events market is a huge opportunity for any event tech company.

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Event Industry News

JULY 30, 2024

The Net Zero Carbon Events (NZCE) initiative announced today ASM Global, the global leader in venue development and management and live entertainment content management, has officially signed the NZCE Pledge.

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