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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.

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UK Events Report 2024 published: UK events industry generates £61.653 billion annually, demonstrating post-pandemic resilience

Prestige Events Magazine

Additionally, the report points to the industry’s growing focus on sustainability and technological innovation. With an increasing emphasis on carbon neutrality and integrating new technologies like AI, the UK is positioning itself to remain competitive in the global events landscape.

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End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.

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Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023

Event Marketer

5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. The post Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023 appeared first on Event Marketer.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. Tip: AI may help event marketers better predict their own attendees’ budgetary needs and help plan or adjust event program schedules accordingly.

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Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Sustainability goals.

Marketing 360