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The Centers for Disease Control and Prevention regularly updates its “ Guidance for Organizing Large Events and Gatherings ” page on its website, and supplementing that information is a planning tool for eventmarketers. 2) Event Planning Guide for COVID & Social Distancing. 5) Interactive GlobalEvent Tracker.
The 2024 NACS Show, a globalevent for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. The icy-cold vibe of the exhibit did right by the cool tech, and pouring the samples into the ice sculpture to chill made for an engaging and delicious experience.
EM sat down with Stacey Gromlich , senior director-audience engagement and globalevents at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on EventMarketer.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on eventmarketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.
The rebranded Canadian summit marks parent company Web Summit’s expansion into North America and adds to a growing global portfolio of events, which includes its flagship tech conference in Lisbon, Portugal; Web Summit Rio in Brazil; Web Summit Qatar; and RISE in Hong Kong. Email Juanita.
The good news for eventmarketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. “The AI could help companies analyze T&E on a ‘much more granular level.’ percent increase in hotel rates.
Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and globalevents at Siemens. “We Photo Credits: Freeman The post CES 2024 Coverage: How Siemens Builds Stories into its Exhibits appeared first on EventMarketer.
More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Gen Z is craving consistency.
Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years.
Award-winning globalevents agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.
Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? You would think not a lot, but they do share several traits.
The globaleventmarketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Event on Ivy Tech Community College campus in Sellersburg; Photo credit: Courtney Cantor.
To find out more about what made NXT FY25 a success, we sat down with Alyson Strickler-Vazquez, senior event and marketing specialist at Quest Software. The composition makes it essential for Quest to incorporate event elements that translate to a global audience. What’s new? What’s next?
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. Consider a roadshow event.
EventTech Live (ETL) London, the leading globalevent technology expo, is thrilled to announce a dynamic new partnership for 2024 with Premagic, an AI-powered eventtech platform designed to revolutionize organic eventmarketing.
The first EventTech Live (ETL) US & Canada wrapped on Thursday 10th June, content keeping to the high mark set on days one and two, Top Tech to Embrace to Achieve Effective Gamification and Back to the Future, Perhaps among the sessions and Canapii winning gold in the coveted Start-Up Competition. Podium finishers.
Based in Boston, Massachusetts, Devin Cleary is the VP of globalevents at award-winning digital platform Bizzabo – multiple-winner of the EventTech Awards ’ coveted People’s Choice gong. Cleary also looks at in-person sponsorships and how the eventmarketing landscape has changed over the longer term – from 2010 on.
Globalevent industry PPC specialist firm, Tag Digital , has been announced as the first ever sponsor of EventTech Live’s (ETL) new MarTech Stage. The stage has been introduced to provide a dedicated area for speakers and panellists to discuss the technology used for eventmarketing.
It will allow organisers of large-scale events to monitor attendance. CEO, Chris Newlands, told Event Industry News: “Spelfie aims to positively disrupt the $144 billion eventsmarketing and sponsorship industry, allowing brands to increase revenues by driving event attendees, influencers and their traffic directly to the brands’ websites.
The globalevent management software market was valued at $6.4 In less than ten years, the eventtechmarket will nearly double. It’s clear that AR and AI are both already mainstream, even though the event industry is still playing catch-up. Artificial Intelligence at Events. billion by 2022.
Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned eventmarketing influencer?—? My clients and friends at Maritz GlobalEvents have identified 8 phases of a live event.
But, even though event professionals have had it rough these past couple of years, we’ve proven to be an incredibly resilient and versatile community, not willing to let a £70 billion industry disappear. In fact, according to a report by Allied Market Research, the globalevents sector is expected to reach $1,552.9
BizBash is a wellspring of news, ideas, and resources for meeting and events professionals.Their mission is to inspire event professionals with ideas and resources. Here, you can access over 25,000 globalevents, 2,000 industry suppliers, and 16,500 venue listings. EventMarketer. Look no further than TSNN.
The judging panel for the awards is a stellar line-up of experts and we’d like to introduce them to you in our Meet the Judges series, this week we present Aleksandra Panyukhina, head of eventmarketing at Userlane. Favourite piece of tech for work and personal life? What was the last event on which you worked?
After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. You can find bigger and better ways to deploy events, the latest in eventtech, and follow where other event profs’ careers are taking them.
Organisers Event Industry News (EIN) are excited to announce that they have partnered with global trade show and event company GlobalEvent Specialists (GES) EMEA.
The globaleventsmarket is a huge opportunity for any eventtech company. “The The globaleventsmarket is a huge opportunity for any eventtech company. market.”. “I Registration for the September sprint opens on July 21, 2022 at launchshiftgo.com/enroll.
More than 1,000 members of the eventmarketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. More Scenes From EMS 2023: Photo credit: PWP Studio Mark your calendars for Experiential Marketing Summit 2024, April 24-26 at the MGM Grand Hotel & Casino in Las Vegas.
Event management software: registration tools, conference badge design , event apps, hybrid platforms, etc. Over the past 12 years, we’ve served over 30,000 globalevents with virtual, hybrid, and in person event solutions.
Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your eventmarketing strategy to life. Many of these tech partners had varying needs that demanded immediate attention—often at the same time. About Jeff.
Others watch a recording of the event online. In this type of hybrid event, cross-audience interactions are limited. Globalevents where a lot of attendees can’t attend the event in person or live. Educational events where participants prefer to absorb content at their own pace. Eventtech.
We’ll cover: What Is Event Management Software? How Can My Organization Choose the Best Event Management Software? Best Event Management Software Solutions With the globalevent management software market projected to reach $18.4 Please fill out the pricing form for more details.
This practical session will also give attendees vital tips and takeaways on how to get greater coverage, build engagement and ultimately achieve greater exposure for their events and brand. 52eight3 is a highly skilled marketing and PR agency focused on getting technology and suppliers seen, known and loved by event organisers.
Full Name: Aleksandra Panyukhina Company: SEMrush Job Title: Head of EventMarketing. Aleksandra is a highly skilled eventmarketing professional with more than 10 years of experience in business, entertainment and sport events. Favourite piece of tech for work and personal life?
Later, Hopin outright purchased New York-based physical event-services company Boomset after swallowing video service StreamYard and mobile-app company Tobi. It also purchased event-marketing platform Attendify and announced functionality to support short gatherings of up to 100 people with an integration with GoFundMe.
With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.
Values-based events. Intimate events. Event apps. For the more information and expert advice, download the EventMarketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior GlobalEvent and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of EventMarketing, SEMrush.
52eight3, the experienced tech, venue and supplier marketing and PR agency, has seen exciting growth in 2019 with the acquisition of several exciting new clients. The agency will further expand this year by venturing into representing venues within the industry.
At a time when many industry professionals are planning their event portfolios for the year ahead, and navigating a challenging and unpredictable globalevent environment, Eventsforce is delighted to announce the continued partnership with EVENTIT — helping them connect, inspire, and educate event professionals across the UK and beyond.
This International Women’s Day, we would like to raise a toast to the empowerment and diversity in our events industry. They may be eventtech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. Robyn Davis : Master of trade shows.
The EventTech Group launches new, comprehensive website encompassing the integrated suite of event management solutions. The EventTech Group by Community Brands, a globalevent management software and service provider, announces the launch of their new, comprehensive website, eventtechsoftware.com.
Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of eventmarketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages. Insights from an Industry Leader – Hybrid Events: Design & Execution.
Read the EventTech Q&A here. A director of and production manager at EnTEEtainment Ltd, Frankie specialises in technical production management, artist liaison and CAD drawing at a variety of events. Read the EventTech Q&A here. Aleksandra Panyukhina, Head of EventMarketing at SEMrush.
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