Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

2025 226

2025 Trade Shows Sponsorships Marketing 226

Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Send us a note.

Trade Shows 289

Trade Shows 2024 Global Events Event Marketing 289

Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Corporate travel policies may start including air emissions tracking.

2024 325

2024 Travel Trade Shows 2023 325

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

APRIL 25, 2024

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of Event Marketer.

2024 290

2024 Trade Shows Healthcare Marketing 290

Event Marketer

JULY 11, 2024

Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. Trevor Drewry, Head of Event Marketing, Webflow Use digital to complement IRL experiences. Consider ditching swag.

2024 312

2024 Trade Shows Sustainability 2016 312

Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.

Trade Shows 67

Trade Shows Conference Social Media Speakers 67

SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event?

Global Events 130

Global Events Event Planning Social Media Event Apps 130

Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

2023 246

2023 Trade Shows Sustainability Education 246

Event Marketer

JANUARY 19, 2024

Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and global events at Siemens. “We Photo Credits: Freeman The post CES 2024 Coverage: How Siemens Builds Stories into its Exhibits appeared first on Event Marketer.

2024 317

2024 Technology Global Events Tech 317

Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their trade show marketing routine.

Trade Shows 64

Trade Shows 2001 Advertising Education 64

Event Marketer

MAY 24, 2023

Reimagined B-to-B Event Strategies: How Mohawk Flooring’s In-person Roadshow is Impacting How it Exhibits in the Future Hussmann Steps Back from Trade Shows and Leans into an Educational Mobile Tour CURATED EXPERIENCES IBM is placing a greater emphasis on understanding why attendees are coming to its events.

2023 246

2023 Conference Trade Shows Technology 246

Social Tables

AUGUST 4, 2017

Want event planning magazine content digitally? Sign up for an events e-newsletter. Trade Show News Network. Are you looking for event planning magazines that specialize in trade shows or exhibitions? Here, you can access over 25,000 global events, 2,000 industry suppliers, and 16,500 venue listings.

Event Planning 117

Event Planning Trade Shows 2002 Social Media 117

Maritz Global Events

JANUARY 21, 2020

Lead Retrieval App for Trade Shows. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list.

Trade Shows 52

Trade Shows Wireless Technology Event Marketing 52

Eventmobi

MARCH 6, 2024

The best event management software will act as your partner throughout the event management process. Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, trade show, association meeting, workshop, or fundraising event.

Event Management 195

Event Management 2024 Management Trade Shows 195

Event Marketer

MARCH 27, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. With the deal, OBE expands the global footprint—adding a London-based team to its existing offices in Los Angeles, New York City, and San Francisco. Submit your news here.

2027 130

2027 Healthcare Trade Shows Entertainment 130

Event Marketer

SEPTEMBER 19, 2024

Pavilion Build at Expo 2025 Osaka appeared first on Event Marketer. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston. The post Design Inspiration: A Sneak Peek at the U.S.

2025 278

2025 Sustainability Education Speakers 278

Hubilo Blog

APRIL 18, 2019

Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned event marketing influencer?—? My clients and friends at Maritz Global Events have identified 8 phases of a live event.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Bizzabo

JANUARY 7, 2019

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Creating a unified event brand.

Global Events 53

Global Events Trade Shows Events Marketing 53

Hubilo Blog

MARCH 7, 2020

Previously for 20+ years, she has been an instructor of Special Event Planning and Sustainable Event Operations. Rachel Wimberly : Another passionate and amazing women leader in the events industry! Rachel in her wide career of journalism and events has mastered Trade Shows.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Exhibitor Magazine

JULY 5, 2021

ATLANTA, GA  Nth Degree, a leading full-service global event marketing and labor management company, announces that members of Renaissance Managemen.

Trade Shows 45

Trade Shows Management Global Events Event Marketing 45

Event Industry News

OCTOBER 2, 2023

Organisers Event Industry News (EIN) are excited to announce that they have partnered with global trade show and event company Global Event Specialists (GES) EMEA.

Sustainability 69

Sustainability Event Tech Trade Shows Tech 69

Exhibitor Magazine

SEPTEMBER 28, 2021

ATLANTA, GA  Nth Degree, a leading full-service global event marketing and trade show management company, announced the appointment of Greg Rayburn.

Trade Shows 58

Trade Shows Global Events Event Marketing Marketing 58

Event Industry News

JUNE 1, 2022

All event professionals are encouraged to explore its capabilities and provide feedback through the URL: [link].In In addition to Cvent, SAM is funded by leading industry organisations including Encore, Maritz Global Events, DRPG, SEC, ACC Liverpool and ICE.

Sustainability 93

Sustainability 2030 Trade Shows 2022 93

MeetingsNet

APRIL 12, 2024

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Meetings 105

Meetings Trade Shows Education Consulting 105

Socio Events

SEPTEMBER 1, 2022

But when the big day comes, nobody shows up. A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. To simplify the process, here’s what you need to know about marketing and event promotion.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Eventmobi

SEPTEMBER 27, 2023

Over the past 12 years, we’ve served over 30,000 global events with virtual, hybrid, and in person event solutions. From event planning to execution, our association event software puts all the AMS tools you need in one place.

Event Planning 195

Event Planning Event Apps Financial Management 195

Bizzabo

JANUARY 15, 2019

Values-based events. Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of Event Marketing, SEMrush.

2019 102

2019 B2B B2C Events 102

Smart Meetings

DECEMBER 8, 2021

I have found that the men at the event treat me differently once they’re under the influence—and it’s not a good difference,” in the words of Rachel Dobbs, director of global events at HelmsBriscoe. Meeting planners do have a reasonable duty of care,” responds John S.

Insurance 130

Insurance Hotels Hospitality Trade Shows 130

Event Industry News

MAY 31, 2022

Developed to exceed industry standards in sustainability, the new project will create additional state-of-the-art ICC convention facilities, exhibition halls and conference rooms, together with stunning outdoor spaces – all designed to put London at the forefront of the global events industry.

Trade Shows 72

Trade Shows Sustainability Tourism 2022 72

Socio Events

MARCH 11, 2020

Coronavirus (COVID-19) is causing serious uncertainty in the event space, and it’s already impacting many global events. Event Industry Resources on Coronavirus. IMPORTANT: If you are a Socio customer and your event has been affected or is threatened by COVID-19, we want to help! Originally Published: 3/11/20.

Management 52

Management Trade Shows Sponsorships 2017 52

Eventbase

JANUARY 30, 2020

Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. According to Forrester, 45 percent of global B2B technology decision-makers rely on conferences and trade shows to make technology decisions. Image via Microsoft.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

Maritz Global Events

APRIL 25, 2019

You might not think the over-50 crowd still matters for events anymore. Quite a few event marketers are investing heavily to win over Millennials and Gen Z – and it makes sense. The sooner we can demonstrate to them how events can be a remarkable catalyst for career growth and professional development, the better.

Consulting 75

Consulting Healthcare Trade Shows Conference 75

SmartMeetings

OCTOBER 26, 2020

Joe Lara, founder of The Knowledge Exchange invitation-only market trade shows and executive producer of Mission Critical interactive experiences, knew he didn’t want to produce another boring webinar from an undisclosed location. People are visual by nature. The experience was emotional for Lara personally.

2020 105

2020 Hotels Education Venues 105

Bizzabo

MAY 15, 2020

Given that other event professionals and organizations face similar challenges on how to bridge in-person events to the virtual environment, I wanted to share my takeaways from this insight-rich event. For a more behind-the-scenes review, check out this webinar with our event marketing lead.

Speakers 92

Speakers Events Technology Marketing 92

Hubilo Blog

FEBRUARY 24, 2022

A must-attend for event planners, EMS is the industry’s ultimate conference for B2B and B2C brand and event marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, and more. The Event Planner Expo. IMEX Frankfurt .

2022 52

2022 Conference B2C Event Tech 52

Event Leadership Institute

DECEMBER 31, 2017

Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Event Coordinator | AlliedPRA | San Diego, CA. Westminster, CO.

2018 40

2018 Trade Shows Entertainment Event Management 40