Event Marketing Global Events Travel 
Event Marketer
FEBRUARY 26, 2025
Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.
Event Marketer
OCTOBER 16, 2024
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]
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Event Marketer
FEBRUARY 22, 2024
Your attendee travelers are eager to hit the road, but thanks in part to economic challenges like inflation, companies are cutting back on T&E. Those able to travel freely are combining remote work with longer leisure trips. Corporate travel policies may start including air emissions tracking.
Prestige Events Magazine
NOVEMBER 18, 2024
Whether this be older people looking for a new career or people travelling around the world for a new opportunity, the industry is looking at every area of society to find innovative and creative talent. It is this skill for adaptability that is driving growth in the global events market.
Event Marketer
JUNE 14, 2021
Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value.
Event Marketer
FEBRUARY 26, 2025
In our registration flow, we included our definition and what we consider early in career isany customer, partner or prospect who has less than seven years in their industry, in their business or in their role, says Britney McDaniel, global event content manager at Cisco. So it’s not [new] in our industry, but in their industry.
Event Marketer
JULY 26, 2021
The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. It’s that connective tissue that holds your event together. Mark Henneberger , Vice President of Events Solutions at Walmart.
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