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The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. entering the healthcare sector with three international healthcare shows: HLTH USA, HLTH Europe and ViVE. Company Updates Hyve Group acquired HLTH Inc.,
Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcareevent planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are your measurable goals?
Art as Human Dimension HLTH created an art gallery just off its trade show, featuring art related to healthcare and providing a museum-like setting to meet and have a conversation or have a moment to yourself. The post Roundup: 10 Things We Loved in Trade Shows in 2024 appeared first on EventMarketer. Have a story idea?
The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed eventmarketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? In the study, hybrid events were found to be the least effective event form.
One recent example was with Chartis Healthcare Consulting. Our team listened to understand the company, their values and how to support the success of their event. As a leading healthcare consulting firm, Chartis was founded in 2001. The founders often bring cake to meetings to show appreciation.
A glowing blue exhibit filled with interactive and thought leadership features showcased innovative clinical and operational solutions that address critical healthcare challenges. EventMarketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability.
The multitude of events around the world, however, makes it difficult to decide which ones will be the most informative and interesting for the attendees. The healthcare industry is ever-changing; to keep up with the latest developments and solutions, you need to take every opportunity to learn and develop. Healthcare professionals.
And it’s even a paid position: $20,000 plus pet healthcare coverage and free brew. The post Brands are Carving Out a New Staffing Position: Chief Brand Ambassador appeared first on EventMarketer. Not bad for a canine. Busch’s canine CTO offers quality control, taste-tests and appears on the brand’s social channels.
I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of EventMarketer. HALL OF FAME During the Ex Awards ceremony, EventMarketer also named a new inductee into its Experiential Marketing Hall of Fame: Alex Sapiz, svp-corporate marketing at Cisco.
The pandemic also highlighted gaps, and therefore opportunities, in the marketplace, particularly around the potential for new events, shows and types of programs that appeal to different audiences or drive different outcomes. Kim Kopetz is a results-oriented leader with over 20 years of global brand and eventmarketing experience.
If you didn’t produce or attend a virtual event in 2020, are you really an eventmarketer? But as in-person experiences make a comeback, many event professionals are tasked with a new challenge: shifting the virtual events they developed during the pandemic into real-world experiences.
In 2020, outdoor lifestyle footwear brand Chaco pivoted a mobile tour scheduled to stop at major music festivals into a mask-making program for healthcare workers. The post Sandal Repairs and ‘Foot Selfies’: Inside Chaco Footwear’s Summer Mobile Tour appeared first on EventMarketer. What a difference a year can make.
Be it a graduation ceremony, career fair, exhibitions or a business conference, over the past two years, event planners have been switching from traditional physical venues to virtual venues. That said, are virtual events here to say? The shift from in-person to virtual events has been pervasive in the last two years.
Hopin Analysis Hopin is now part of RingCentral, a US-based software company specializing in virtual event platform technology. Industry Niche and Scope: What Types of Event Organizers Use Hopin? It provides tailored solutions for events like conferences, trade shows, and training workshops across these sectors.
Our swiss-army knife of experiential offerings (strategy, creative, digital and virtual technologies, content production, fabrication, event production, global execution and measurement) help brands connect with the hearts and minds of their audiences–IRL or URL– wherever they may meet.
We hopped on a call with Nicole Rogers, executive vp and chief sales officer for San Francisco Travel, the City and County of San Francisco’s official destination marketing organization, for a lengthy conversation about the realities the city is facing, the event business, and how the city is working to keep events and event attendees safe.
Get inspired by these 10 corporate eventmarketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 EventMarketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy EventMarketing.
Regardless of whether you’re managing promotion yourself or have dedicated support, it’s important to start promoting your event well in advance. Be sure to engage with your audience by responding to comments and messages, and to continuously build excitement leading up to the event.
From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true. In the events world, AI is relatively new, yet common. How Artificial Intelligence can help eventmarketers?
Renowned in the event technology sector, EventMobi supports a wide range of industries and event types, ensuring efficient planning and execution. Industry Niche and Scope: What Types of Event Organizers Use EventMobi? EventMarketing and Email Campaigns: Tools for promoting events and managing email outreach.
Welcome to this month’s eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. BlueHive Exhibits hired industry vet and former senior event head at Chrysler and Pfizer Don Schmid as account director for its in-house healthcare division, BlueMed.
Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale. Eventtia provides a full suite of event management capabilities, including registration, payment processing, eventmarketing, attendee engagement, networking, and detailed analytics.
Key features include: Online and On-Site Event Registration: Offer flexibility for participants and streamline data management for organizers. Event Ticketing and Payments : Secure processing with integrations like Stripe and PayPal. EventMarketing Tools : Email campaigns, landing pages, and social media integration.
Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, eventmarketing, budgeting, on-site event management, and of course, the conference app. Event registration opened four months in advance of the live event.
Eventtia offers one of the market’s most customizable event management platforms, featuring a Back-office web portal for event organizers and a suite of web and mobile interfaces designed to enhance the experience for event attendees. Contact us today to see how Eventtia can elevate your events and attendee experiences.
SpotMe, a leading business-to-business eventmarketing platform, today announced the company has joined the Veeva Technology Partner Program and launched a connector from SpotMe Anywhere to Veeva CRM Events Management.
As one of the largest healthcare staffing providers in the U.S., CHG Healthcare works to put people first. Manager of Corporate Events Annie Gingrich needed to find a technology solution without sacrificing culture. Balancing Culture and Technology at CHG Healthcare. laughs Annie. Check out the video below!
The following case study highlights how healthcare tech company, GetWellNetwork, was able to save tens of thousands of dollars while at the same time hold a conference that was their most engaging ever for attendees. There was also the added risk that the event app wouldn’t be finished in time for the pre-eventmarketing promotions.
Other common themes included collaboration (Jaclyn Sass, associate director of eventmarketing with Merkle), Integrity (Nan Marchand Beauvois, senior vice president, U.S. Sibthorp, director, CHG Healthcare) and curious (Jennifer Grove, founder, Repeat Roses).
In 2020, outdoor lifestyle footwear brand Chaco pivoted a mobile tour scheduled to stop at major music festivals into a mask-making program for healthcare workers. The post How Mobile Tours are Providing a Platform for COVID-friendly Engagement appeared first on EventMarketer. What a difference a year can make.
Sponsorships are critical to the success of association events, especially within healthcare. But according to The State of Event Sponsorship in 2018 , a majority of event planners are struggling to secure sponsors. But it doesn’t have to be all doom and gloom when it comes to new ideas for unlocking event revenue.
Pharmaceutical marketing, or pharma marketing, involves promoting prescription drugs and medical devices to healthcare professionals (HCPs), patients, and consumers. How much do companies spend on pharma marketing? Digital marketing channels are the fastest-growing area of pharma marketing.
Not to mention, healthcare meeting organizers can help foster empathy for patients through VR experiences for meeting attendees. Exhibitors can use virtual reality to create product demos and presenters can ditch their PowerPoint presentations for 3D holographic images, making education more engaging and more thorough.
This is a certificate course in event management that expands your knowledge and site management capabilities, strategic planning, eventmarketing and design, and other content areas. A healthcare-focused CMP is also available. . CSEP: Certified Special Events Professional. CTSM: Certified Trade Show Marketer.
Agency: EventMarketing Solutions (EMS) Formed: 2000 Annual Events: 100+ Staff: 11-50 Offices: 2 www.eventms.com. His unwavering belief in the power of face-to-face marketing has driven the global growth of the agency, enabling EMS to take brands wherever they need to be in the world.
The British Thoracic Oncology Group (BTOG), the multi-disciplinary group for healthcare professionals, delivered its 22nd annual three-day conference, the BTOG Conference, at ICC Belfast, which saw an increased attendance and a 50% increase in the uptake of the sponsored symposium sessions from the previous year.
Our background is in the NHS, so we have particular expertise in running healthcare related events. As well as NHS organisations, we have run major events for police forces, local government, the fire and rescue service and more. We also have workshop leaders for a wide range of personal and team development workshops.
Decide What to Change Post-Event After your event concludes, decide what changes you’ll make to your website. Will you add a photo gallery, share speaker presentations, or start promoting your next event? A strategic and branded event website is the cornerstone of your eventmarketing strategy.
There are numerous specialists and healthcare professionals worldwide. Closed captioning for live events means that attendees can learn even the most technical terms with ease. Especially if attendees need to learn something new. . Take the life science industry, for example. Medical training is key for society.
Discover how you can take your events strategy to new heights with these 25 innovative B2B eventmarketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B EventMarketing Ideas to inspire your events strategy.
and globally working across industry sectors including Fashion, Retail, Finance, Pharmaceutical healthcare, Automotive, Construction and Facilities Management. Mediamaker produce live and digital communication solutions. They operate in the U.K. Mediamaker produce live productions that reach audiences in the thousands, […]
GovNet, the UK’s leading provider of public sector events, has hailed its “outstanding team” after successfully delivering the busiest week in the company’s 27-year history.
Weeks before the conference, eventmarketing firm George P. 13-15, another 300 attendees joined the omnichannel event in person in Singapore. In order to keep the risk of transmission to an absolute minimum, Convening Leaders organizers — including PCMA team members and eventmarketing firm George P.
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