Event Marketer

MARCH 23, 2022

While most golf tournaments are the ideal setting for networking and conducting business, Eileen Diskin, chief marketing officer of Comcast Business, says that traditional suites primarily cater to customer entertainment, leaving many business leaders behind. Exclusive by Design: How Hospitality Experiences Drive Brand Loyalty.

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Event Marketer

APRIL 4, 2022

The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Photo credit: PGA Tour.

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Apparel Sponsorships Sports Entertainment 331

Event Marketer

FEBRUARY 14, 2025

SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. The post Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA appeared first on Event Marketer. 6, but that wasnt all that went down at The Fillmore. House of Revlon, open Feb.

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Sports Apparel Sponsorships Hospitality 239

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 312

Event Marketer

NOVEMBER 20, 2024

To engage its audience of health care workers and industry VIPs before revealing the first episode, the brand provided a range of experiences that spanned professional massages, a hospital badge photo ID opportunity, complimentary merch and a special menu curated by NBCUniversal’s Bon Appetit Catering.

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Hospitality Tech Hotels Marketing 290

Event Marketer

DECEMBER 30, 2024

Within every type of venue or footprint the city offered were brand experiences special events, one-of-a-kind photo ops, invite-only parties, one-night-only concerts and multiday activations that had people moving across the Strip. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2.

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2024 Trade Shows Retail Corporate Events 130

Event Marketer

SEPTEMBER 4, 2024

Rounding out the brand’s sponsorship was the third IHG x US Open Tennis Ball Dress Contest in partnership with the Fashion Institute of Technology, and the opportunity for IHG loyalty members to sign up for hyper-exclusive experiences, like behind-the-scenes stadium tours and a chance to attend a post-match conference.

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2024 Sponsorships Fashion Food and Beverage 298

Event Marketer

FEBRUARY 10, 2025

Across the mountain at high-traffic areas, including ski gondolas, trams and private booking services, winter sports lovers will encounter sampling opportunities, exclusive events and VIP hospitality, in addition to enhanced digital and OOH elements.

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Food and Beverage Fashion 2025 Retail 247

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. And there are more evolutions like this taking place at schools across the country.

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Marketing Sports Hospitality Tourism 246

Event Marketer

JANUARY 30, 2025

Agencies: Intersport, lead agency; Frasca Hospitality Group, restaurant pop-up; FleishmanHillard, p.r.) Beyond the lounge, Chase partnered with Denver-based restaurant Tavernetta for a five-day culinary pop-up hosted at Courchevel Bistro. Also spotted in Park City: a small mobile unit parked downtown that housed a Chase Ink activation.

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2025 Entertainment Hospitality Marketing 272

Event Marketer

SEPTEMBER 12, 2022

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. Who knows where we’ll take it next?”

Hotels 245

Hotels Food and Beverage Sports Hospitality 245

Event Marketer

JANUARY 31, 2024

Agency: Wavemaker) Photo credit: Stephen Speckman TAO HOSPITALITY GROUP “Better-for-you” soda brand Poppi served as presenting sponsor of TAO Park City. Hospitality giant TAO activated a ski-themed, brand-rich activation spanning 23,500 square feet of space at Utah Film Studio. pic.twitter.com/f3adIckJEw — George P.

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2024 Marketing Entertainment Apparel 325

Event Marketer

JUNE 21, 2024

More on Hospitality: Seven Tourism-inspired Engagement Tactics Worth Exploring How Visit Savannah Broke a Single-day Foot Traffic Record in New York City Using authentic décor to immerse attendees. Adding extra layers of hospitality. Here, Cleland breaks down the top four insights and improvements they focused on this year.

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Hospitality Tourism Trade Shows Sponsorships 279

Event Marketer

NOVEMBER 22, 2022

Hubshman’s team is leaning into a “crescendo” strategy this year to enable experiences that seamlessly transition into one another throughout the day and into high-octane evening hospitality events. SPONSORSHIP. And there’s a lot on going on. In fact, the brand’s team is “behaving almost like curators and artists themselves.”.

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Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The brand also employed a complete hotel takeover featuring on-premise activations and events throughout Super Bowl 57 weekend, a tactic that earned Budweiser more than 1 billion impressions in 2020.

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Sports Hospitality Social Media Sponsorships 246

Attendease

AUGUST 6, 2024

Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses. Step 4: Choose the perfect venue for your fundraiser With a clear understanding of your event budget, it’s time to find the perfect venue for your fundraiser!

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Social Media Sponsorships Retail Venues 370

Event Marketer

MARCH 27, 2023

We want to make sure that we’re creating opportunities to communicate our brand messages in a new way,” says Tonia Constable, vp of global marketing partnerships-sports, entertainment and brands at Marriott International. Marriott’s annual Super Bowl Sleepover experience has grown from an overnight stay to a multi-day affair.

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Sports Sponsorships Retail Social Media 246

Event Marketer

JUNE 21, 2024

More on Hospitality: Seven Tourism-inspired Engagement Tactics Worth Exploring How Visit Savannah Broke a Single-day Foot Traffic Record in New York City Using authentic décor to immerse attendees. Adding extra layers of hospitality. Here, Cleland breaks down the top four insights and improvements they focused on this year.

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Hospitality Tourism Trade Shows Sponsorships 246

Event Marketer

MAY 2, 2024

From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing creativity, measurement, digital + IRL, mobile tours, hospitality, and the list goes on. Carve time for ideation. Think long-term.”

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2024 Marketing Trade Shows Sponsorships 317

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin!

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Marketing Sponsorships Speakers Events 195

Event Marketer

OCTOBER 24, 2023

Grand Prix in Austin appeared first on Event Marketer. From Friday to Sunday, the publication offered live music, photo moments and a host of partner activations.

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Sports Apparel Automotive Retail 304

Event Marketer

JULY 12, 2021

The move recognized the importance of the local residents, including hospitality industry and other essential workers, who help pull off the mega event each year. More From Essence’s Event Portfolio: ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground. “We Photo credit: Colin Miller.

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Food and Beverage Travel Events Technology 358

SmartMeetings

SEPTEMBER 21, 2020

Event organizers and meeting planners are still exploring how they should monetize their virtual events. But, the question behind paid or free isn’t just a monetization question—it ties into every step of the event marketing journey and has a major impact on long-term event and organizational strategy.

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Sponsorships Marketing Events Event Marketing 122

Event Marketer

SEPTEMBER 23, 2024

To spread the word about Buttermilk Baby, Carvel and Berg Hospitality hosted a VIP launch event on Sept. And just outside the entrance: Two pink, fluffy-cloud-themed bench swings.

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2028 Retail Social Media 2024 278

Event Marketer

MARCH 14, 2024

Celebrating its 20-year partnership with the API, the brand welcomed cardholders into its exclusive (and literally elevated) hospitality area, the Mastercard Club. The post Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences appeared first on Event Marketer.

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Food and Beverage Apparel Sports Sponsorships 279

Eventmobi

JUNE 11, 2018

They can also be branded so you can use them as a sponsorship source. These efforts not only show off your organization’s commitment to social responsibility, but they also improve the chances your event will deliver an emotional impact attendees will remember long after your event has ended.

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2018 Event Planning Speakers Sponsorships 189

GEVME

SEPTEMBER 24, 2019

Event revenue types. They also provide the event teams with an opportunity for staff to engage with a range of local community organisations and to gather and manage more attendees. Sponsorship packages. Events sell tons of food and drinks annually, and this brings benefits from catering and other vendor products.

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Advertising Food and Beverage Sponsorships Events 120

ePly

FEBRUARY 13, 2024

Event sponsorship levels represent the difference between a money-losing event and one with a positive ROI. Savvy event marketers take the time and try to build sponsorship packages that appeal to their prospects’ needs. What Are Event Sponsorship Levels?

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Sponsorships Financial Marketing Speakers 62

Attendease

DECEMBER 13, 2023

Understanding Your Healthcare Audience The first step in planning any successful event is gaining a crystal-clear understanding of your target audience. Ask yourself these key questions: Who are the key stakeholders for this event? Early and enthusiastic marketing gets attendees excited to register right away.

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Healthcare Event Ideas Food and Beverage Social Media 195

Event Marketer

JUNE 14, 2023

So for the most recent competition in Qatar, the brand set out to capture that spirit through the lens of 150 global creators by leaning into its BudX influencer event platform and “The world is yours to take” messaging. Agencies: Octagon; WINK.

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Sports Fashion Hotels Hospitality 245

GEVME

JUNE 13, 2018

Prepare and run post-event marketing activities. Use post-event surveys to capture insights about the event. Use real-time surveys to capture feedbacks. After a conference. Take care of financial details (collect all payments and receipts in one centralised place, finalise budget reports, etc.).

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Conference Planning Conference Speakers Advertising 200

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

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Event Planning Government 2014 Event Management 133

TicketBud

JUNE 14, 2019

Forefront designs events that build connections between brands and their audiences. They specialize in event production, sponsorship sales and corporate hospitality. Teri discusses the different ways organizations can utilize events for various goals and audiences. Sponsorship valuation is often overlooked.

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Event Marketing Marketing Sponsorships Financial 60

Event Marketer

JANUARY 3, 2024

Are there new performance metrics that can, or should be deployed across events? EVENT MARKETER: How will the modern agency need to evolve to stay competitive in 2024 and beyond? EVENT MARKETER: How is your agency leveraging AI right now? EVENT MARKETER: How has face-to-face engagement changed since last year?

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2024 Sustainability Marketing Hospitality 147

Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

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B2B Event Marketing Marketing Social Media 48

Cvent: Event Marketing

MAY 22, 2018

Knowing your goal will help you plan your event so that you’re more likely to accomplish that goal. . Hospitality. There are a lot of factors that go into hospitality – hotels, food, drinks, etc. Let Cvent help you be as efficient as possible with Cvent Hospitality. Sponsorships. Invitations.

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Event Planning Sponsorships Social Media Hospitality 58

Event Industry News

OCTOBER 25, 2018

Veteran association and business events marketer Carolyn Clark has joined the DAHLIA+ Agency as leader of the agency’s growing portfolio of digital marketing services. She has worked with different stakeholders in the events and association universe to truly understand how to make business events and brands pivot.

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Social Media Tech Sponsorships Consulting 61