Remove Event Marketing Remove Hotels Remove Sponsorships
article thumbnail

Six Slam-dunk Strategies that Engaged Basketball Fans at the 2025 NCAA Women’s Final Four

Event Marketer

Theyre getting creative with their sponsorships and on-site activations to tap into a diverse fanbase made up of families with young basketball players, Gen Z college students and devoted alumni who fly in to watch their team play.

2025 252
article thumbnail

Inside AARP’s Rolling Stones Tour Sponsorship: ‘Lightning in a Bottle’

Event Marketer

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality

Event Marketer

So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives. Photo credit: David Christopher Banks The post How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality appeared first on Event Marketer.

article thumbnail

Anatomy of a Sleepover: Four Takeaways from CBS’s Overnight ‘Tracker’ Events

Event Marketer

For lessons on activating overnight events, and a peek behind the scenes of CBS’s successful “Tracker” experiences, we asked Ariel Parker, evp-marketing at CBS, for her top takeaways.

article thumbnail

Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

article thumbnail

Targeting Golf Fans, Hilton Plants a Luxury Hotel Pop-up on the Green

Event Marketer

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. Who knows where we’ll take it next?” Agency : Fuse Create.

Hotels 245
article thumbnail

Super Bowl LIX: PepsiCo Leans into NOLA Cuisine and Culture at the Chips & Sips Quarter

Event Marketer

At last years Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area in front of the New York-New York Hotel & Casino with its Chip Strip , one of the weekends most popular pop-up experiences. After all, who could pass up the chance to get married by Chester Cheetah in the Cheetos Chapel?)