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Theyre getting creative with their sponsorships and on-site activations to tap into a diverse fanbase made up of families with young basketball players, Gen Z college students and devoted alumni who fly in to watch their team play.
Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).
So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives. Photo credit: David Christopher Banks The post How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality appeared first on EventMarketer.
For lessons on activating overnight events, and a peek behind the scenes of CBS’s successful “Tracker” experiences, we asked Ariel Parker, evp-marketing at CBS, for her top takeaways.
No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?
What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. Who knows where we’ll take it next?” Agency : Fuse Create.
At last years Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area in front of the New York-New York Hotel & Casino with its Chip Strip , one of the weekends most popular pop-up experiences. After all, who could pass up the chance to get married by Chester Cheetah in the Cheetos Chapel?)
SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. The post Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA appeared first on EventMarketer. 6, but that wasnt all that went down at The Fillmore. Agency: LaFORCE, p.r.)
IHG IHG checked in to its sixth year as the official hotel partner and hotel loyalty program of the US Open with a brand-new slate of fan experiences , much of which took place off-site. At IHG’s Grand Slam Social event on Aug. Consumers could book the room for a max of two nights during the US Open main draw.
Across two weekends this year, April 25 to May 5, the festival dedicated the Cultural Exchange to Colombia, welcoming close to 200 participating Colombian artists who filled the air with cumbia, salsa and Afro-Caribbean rhythms, making it the event’s largest country celebration to date.
The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. So we sat down with Dana Flax, vp-originals marketing at HBO Max, and Kerry Diamond, founder of Cherry Bombe, to find out which ingredients make for impactful modern-era brand partnerships. .”
Following the performance, during which Charli wore custom H&M items inspired by its new Holiday Collection, VIPs were invited to an afterparty hosted at the iconic Hotel Chelsea, where DJ Pee.Wee aka Anderson.Paak and other djs spun tracks throughout the night. Brat Summer, it seems, lives on. And after a breakout premiere night on Nov.
EventMarketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability. For many years, the thought process was that events are “turn and burn,” and people buy their carbon credits to make up for it, but in the past couple of years there’s been renewed conversation about sustainability.
KOHLERS ICE BATH Kohler activated at the Design Miami art fair with a social wellness experience hosted at the Miami Beach EDITION hotel, where its forthcoming Ice Bath by Remedy Place product became the star of the show. Then on the morning of Dec.
” –Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.
.” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business. Official activation partners included McDonald’s, IHG Hotels & Resorts and iHeartRadio. Agency: Momentum Worldwide.
A yoga class followed by a health and wealth conversation kicked off the event. MEANINGFUL SPONSORSHIPS Capital One and Amazon didn’t just slap their logos on the summit to fulfill their sponsorships; they rolled up their sleeves and delivered purposeful experiences that directly benefitted Black women and Black-owned businesses.
Promotional tools for eventmarketing are powerful assistance for your eventmarketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.
Two Buffalo Bills fans scored Marriott’s grand prize: a stay in a replica hotel room at State Farm Stadium and the chance to meet NFL legends like Jim Kelly.
But entering a new relationship with a hotel usually comes with a detailed contract of agreements and stipulations. State of the Market Based on the current state of the market, Payne has seen a shift occur due to the events that transpired during Covid-19. Hotels want to make up for lost time, lost money.
Watch the Billboard’s Transformation: The post How Budweiser Turned a Billboard into a Concert Stage to Spotlight Diverse Artists appeared first on EventMarketer. So it was another great way for us to be able to provide a stage for artists to shine, no matter what their background, race, religion or sexual orientation is.”
“We have a lot of giveaways across all 11 cities—everything from hotel stays to etched wine glasses or Savannah watercolor kits… This allowed [our small businesses] to have some representation with a minimum of 10 items. We covered the shipping costs; they just had to provide the items.”
Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The brand also employed a complete hotel takeover featuring on-premise activations and events throughout Super Bowl 57 weekend, a tactic that earned Budweiser more than 1 billion impressions in 2020.
In a recent eventmarketing survey published by Harvard Business review, it was stated that 52% of the brands participating in the survey found face to face eventmarketing more valuable to their business as opposed to other marketing channels. Use customized event apps to ‘gamify’ your event.
While the annual festival and conference is set to premiere highly anticipated films, present celebrity-led keynotes, and offer leading professional development for creatives and marketers, brands are preparing to capitalize on earned media and influencer buzz.
“We have a lot of giveaways across all 11 cities—everything from hotel stays to etched wine glasses or Savannah watercolor kits… This allowed [our small businesses] to have some representation with a minimum of 10 items. We covered the shipping costs; they just had to provide the items.”
The Power Play platform officially launched March 18-19 with Marie Claire’s reimagined women’s summit at the Santa Monica Proper Hotel, where 100 local business leaders and up-and-coming entrepreneurs were immersed in the brand’s “New Ambition” event theme. More Scenes from Power Play L.A.:
But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple. Well played.
The goal is to make attendees so comfortable they wont want to go back to their hotel room and will stay at an event or on the show floor longer longer. The post Beyond the Booth: How Exhibitors Can Leverage Restroom Real Estate appeared first on EventMarketer. Want us to cover your booth?
As the Women’s World Cup approaches, a look at the BudX Doha campaign—and the creators who powered it The BudX Hotel was a breeding ground for branded content and included a dedicated production studio where creators produced and shared content in real time. Every last corner of the hotel was branded and teeming with shareable moments.
Everywhere you looked, there was a football visual in sight, whether it was a ginormous projection display of Kansas City Chiefs and San Francisco 49ers players on the side of Caesars Palace or a replica Lombardi Trophy in a hotel lobby. PARAMOUNT Paramount Mountain took over the iconic Mirage Volcano location with a block-long activation.
Mezcal El Silencio Hosts a Multisensory Spectacle in the Desert to Launch its New Hotel and Distillery. Games of pool, craps tables and local food trucks were all part of Deadfellaz’s second-ever in-person event. The post Deadfellaz Connects its NFT Community IRL through DeadZone LA appeared first on EventMarketer.
Nothing says “VIP” and “luxury” like an event hosted atop an elegant hotel. Rounding out the brand’s presence was its presenting sponsorship of Web3 consultancy Vayner3’s exclusive “V” event at SCOPE. At an event like Art Week that feeds on exclusivity, turning the paradigm on its head just might pay off.
As the chords of Madonna’s “Like a Virgin” blared from the stage at the T-Mobile Zone in Las Vegas, the Sphere behind it turned crimson and lit up with the Virgin Hotels brand imagery in a precisely orchestrated moment of splashy visual, sound, and emotional convergence. Hotel rooms with a view sold at a premium. It was pure delight.
Finally, for VIPs, and lucky media members like ourselves, Shipt dropped killer care packages in each person’s hotel room. Photo credit: Max Photography The post SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines appeared first on EventMarketer. Agency: Factory360.
Choose the conference location and venue: Create a list of venue options (hotels, conference and business halls, open-space venues, etc.). Prepare and run post-eventmarketing activities. Use post-event surveys to capture insights about the event. Contact venue hosts, and discuss the details. After a conference.
movie took the world by storm even before its July 21 debut, with a slew of brand collaborations, and a global premiere event circuit that served as an experiential extension of the blockbuster film. biggest premiere event to date—that took the cake. The Warner Bros.
In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the eventmarketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.
The experience’s centerpiece had locals and tourists doing a double take: The iconic, snow-tipped Paramount Mountain replaced the long-standing Mirage Volcano and could be seen from nearby hotels, walkways and passing cars.
Eventsponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing eventsponsorships is their most significant challenge. What is eventsponsorship? Why is eventsponsorship important?
Planning for an upcoming conference sponsorship or trade show exhibit ? But one critical aspect of eventmarketing can sometimes fall through the cracks in the hustle and bustle: setting up meetings for reps in advance. Here's just a few of the ways marketing and sales can collaborate on pre-event outreach.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
Rather, experiential activity takes place on the promenade below, or at hotels like The Belvedere and the Intercontinental. Photo credit: iStock/ montipora ; World Economic Forum; Invisible North The post Hot Property: Eight Insights on Activating at Davos appeared first on EventMarketer.
Unfortunately, for far too many marketers, at organization of all sizes, this question is difficult or, even worse, impossible to answer. The hard part is that eventmarketers have to answer the question with patchy, incomplete data. The Hidden Cost of Poor Data Capture Understanding and calculating event ROI isn’t impossible.
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