Event Marketer

OCTOBER 28, 2024

THE ROLE OF DATA FOR EVENT MARKETERS Data has become essential for event marketers, offering insights into what truly engages and drives audiences. We collect this data in real time through interactive experiences that encourage attendees to share information.

Entertainment 254

Entertainment Tech Event Tech Food and Beverage 254

Event Marketer

FEBRUARY 10, 2025

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.

Trade Shows 256

Trade Shows 2025 Education Event Marketing 256

Event Marketer

JANUARY 10, 2022

The key to event marketing in the year ahead is to be flexible and fully prepared to adjust to varying consumer preferences, needs and comfort levels. It’s about how [consumers] want to receive information or how they want to engage with it,” Ward says.” Brands must offer choice.

2022 348

2022 Event Marketing Marketing Retail 348

Eventmobi

JANUARY 7, 2025

Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. or Just Announced: See the New Speakers for Our Event!

Social Media 195

Social Media 2014 Entertainment Marketing 195

Event Marketer

OCTOBER 14, 2024

“We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We Partners: GES, Converse Marketing People profiles, story pitches and all other trade show coverage: Send us a note.

Trade Shows 287

Trade Shows Sustainability 2024 Tech 287

Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?

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2025 Meetings Education Speakers 264

Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values.

Event Marketing 195

Event Marketing Marketing Social Media Event Management 195

Event Marketer

OCTOBER 28, 2024

HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for event marketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value. They absolutely can.

Event Tech 244

Event Tech Tech 2025 Negotiating 244

Event Marketer

NOVEMBER 14, 2024

Lastly, at a merch station, attendees who entered their information into a data-capture form received an ION “It’s on” tote bag and an NWSL scarf. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat The post Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up appeared first on Event Marketer.

Sports 310

Sports Sponsorships Advertising 2024 310

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Event Marketer

OCTOBER 20, 2024

MMD Group captured attendees’ attention with a waterfall analyzer that showed the material analysis on the screen between two equipment pieces, making for an engaging and informative visual. The post Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024 appeared first on Event Marketer.

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2024 Tech 2021 Technology 275

Event Marketer

NOVEMBER 24, 2024

This central area served as a space for informal meetings, for food and beverage, executive meet-and-greets and other activities. Photo Credit: ASV The post Three Insights on a Cityscape-inspired Expo Design from DISH’s Team Summit Expo appeared first on Event Marketer.

Food and Beverage 262

Food and Beverage Retail Entertainment Hotels 262

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Event Marketer

JANUARY 27, 2025

WHY IT MATTERS NOW Millennials and Gen Zers are bringing a new level of advocacy and self-awareness for what event audiences need and want from a live experience. For many event marketers, these changing demands require a fresh understanding of what truly inclusive events look like.

Events 210

Events Hospitality Event Marketing Marketing 210

Event Marketer

NOVEMBER 7, 2024

We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. And of course, they’re often eye-catching in their own right—a mobile billboard that unpacks into an experience.

Apparel 287

Apparel Fashion Social Media Travel 287

Event Marketer

OCTOBER 14, 2024

There were also influencers on hand to interact with and period care information to check out. Agency: Edelman) More From The Brief: The Brief: Fast Food Dupes and Train Takeovers The Brief: Golden Porta Potties and Boozy ‘Sailgates’ The post The Brief: Trade-In Trucks and Skate Thrus appeared first on Event Marketer.

2021 294

2021 Marketing Travel Event Marketing 294

Attendease

NOVEMBER 1, 2024

Get supporters excited about attending your event and giving to your cause with stories about what previous events have accomplished and your mission-related plans for the near future that you’ll use the funds from this event to achieve. Infuse storytelling into all of your event marketing materials, including: Your website.

Social Media 195

Social Media Events Entertainment Marketing 195

Picatic by Eventbrite

MARCH 10, 2022

Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, event marketing tips, health and safety updates, and much more. In New York City, for example, patrons […].

Event Marketing 370

Event Marketing Events Marketing Event Planning 370

Picatic by Eventbrite

MAY 12, 2022

Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, event marketing tips, health and safety updates, and much more. At Ibiza’s International Music […].

Sustainability 369

Sustainability Event Marketing Events Marketing 369

Event Marketer

APRIL 11, 2025

In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.

Trade Shows 134

Trade Shows 2025 2024 Event Apps 134

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Welcome to the first Expo Pass webinar recap of 2024!!

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Event Marketer

FEBRUARY 21, 2025

EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

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Trade Shows 2025 2024 2023 196

Event Marketer

JANUARY 27, 2025

Just next to the carriage was a screen presenting the brands Zen Commute campaign film, along with information on the audio content, which was displayed like a traditional train timetable. Brand ambassadors were nearby to answer questions. Our favorite part?

2025 270

2025 2023 Sports Marketing 270

Event Marketer

MARCH 7, 2025

The result was as delicious as it was informative. The post The Best Bites: How Demos Cooked Up Brand Engagement at KBIS 2025 appeared first on Event Marketer. Kitchen demos were table stakes at KBIS and IBS trade shows, part of the Design & Construction Week that took place at the Las Vegas Convention Center, Feb.

2025 177

2025 Trade Shows Banking 2024 177

Event Marketer

OCTOBER 28, 2024

CONTACT INFORMATION: BRYAN ROE PRESIDENT/CEO EXPERIENCE@SENSORYCO.COM 760.385.3939 SENSORYCO.COM The post Event Tech Industry Forecasters: Q&A with SensoryCo appeared first on Event Marketer. Our client eventually settled in on a dirty, slightly fishy reptilian experience.

Tech 258

Tech Event Tech 2025 Technology 258

Event Marketer

JANUARY 27, 2025

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. These fees can be visible to business travelers as they shop and can appear on their invoices, helping companies inform employees about their carbon impact and corporate sustainability initiatives.

Travel 130

Travel Sustainability Technology Event Marketing 130

Event Marketer

JANUARY 27, 2025

Product displays featured in-depth, physical signage that offered text explanations (sometimes full-on case studies to read) that, perhaps, helped cut out that extra step between a product display and a microsite housing the information. The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on Event Marketer.

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2025 Automotive Trade Shows Transportation 240

Attendease

JUNE 20, 2023

So, even if you’re still pinning down sessions and confirming speakers, you are set up to capture attendee interest and begin your pre-event marketing efforts. Modern software will let you publish more relevant information as the details are solidified. That said, event marketing comes with its challenges.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Event Marketer

MARCH 14, 2025

According to Hardaway, FX plans to build upon The Wreckages footprint at each stop and roll out additional elements as more information on the series and assets of the campaign are released. More details around the dates and locations of the next two Alien: Earth activations will be released soon.

2025 186

2025 Marketing Event Marketing Events 186

Picatic by Eventbrite

FEBRUARY 10, 2022

Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, event marketing tips, health and safety updates, and much more. Event Industry Insights On Jan.

Marketing 281

Marketing Event Planning Event Marketing Events 281

Picatic by Eventbrite

JUNE 24, 2022

Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, event marketing tips, Eventbrite trends, and more. Eventbrite Tips & Tricks The dawn of “Hot Event Summer” is here!

Event Marketing 278

Event Marketing Events Marketing Event Planning 278

Picatic by Eventbrite

JUNE 24, 2022

Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, event marketing tips, Eventbrite trends, and more. Eventbrite Tips & Tricks The dawn of “Hot Event Summer” is here!

Event Marketing 278

Event Marketing Events Marketing Event Planning 278

Event Marketer

MARCH 10, 2025

For the first time, Primark created a Pinterest-inspired spring homeware collection, with items chosen based on Pinterest UK user data , and informed by the platforms three hottest spring trends: Cosy Cottage, Minamaluxe and Dainty Dcor. We think anyone who experiences winters that long should get free treats for life. fire relief efforts.

Banking 218

Banking Sports Sponsorships Retail 218

Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

Trade Shows 130

Trade Shows Sponsorships Negotiating Marketing 130

Event Marketer

MARCH 11, 2025

Resolving to remodel in browns and earth tones to stay grounded, EM walked the floor for brand experiences that transport, inform, and delight. The post Field Report: Top Exhibits at Design & Construction Week 2025 appeared first on Event Marketer. Partner: Deckel & Moneypenny) Whirlpool Corporation Furry books?

2025 159

2025 Trade Shows Sustainability Social Media 159

Event Marketer

FEBRUARY 26, 2025

For Webflows annual flagship event, Webflow Conf, which has seen a marked uptick in newbies, organizers directly ask attendees if its their first time attending during pre-event registration, then do their own number crunching to supplement it. So we get some good information during the registration cycle. Where do I find this?

Conference 203

Conference 2024 Food and Beverage Event Apps 203

Eventmobi

JANUARY 15, 2025

If you work with a corporate gifting company, they can monitor and report that information for you. You may also use your event management solution s polling or survey features to gauge attendees opinions about your event gifting. Now that you have inspiration, its time to launch your own event gifting program!

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Corporate Events Sports 2014 Events 195