Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Welcome to the first Expo Pass webinar recap of 2024!!

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Expo Pass

OCTOBER 6, 2021

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Maybe even include a speaker from the event.

Event Marketing 156

Event Marketing Marketing Social Media Speakers 156

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Endless Events

SEPTEMBER 9, 2022

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.

Event Marketing 133

Event Marketing Marketing Social Media Events 133

Picatic by Eventbrite

MARCH 10, 2022

Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, event marketing tips, health and safety updates, and much more. In New York City, for example, patrons […].

Event Marketing 370

Event Marketing Events Marketing Event Planning 370

Picatic by Eventbrite

MAY 12, 2022

Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, event marketing tips, health and safety updates, and much more. At Ibiza’s International Music […].

Sustainability 369

Sustainability Event Marketing Events Marketing 369

Expo Pass

MAY 18, 2022

Events need marketing. Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue? Why is event marketing important? How to promote an event. This is a fact. Let’s get to it!

Event Marketing 144

Event Marketing Marketing Social Media Advertising 144

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. The trick is asking the right questions to find the best event planning software for your company’s needs.

Management 195

Management Event Management Marketing Trade Shows 195

Attendease

JUNE 20, 2023

For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. That said, event marketing comes with its challenges.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Eventmobi

JANUARY 7, 2025

But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. From your event announcement to event day, your organization can use this powerful tool to build anticipation and secure the registrations you need for success.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Picatic by Eventbrite

JUNE 24, 2022

Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, event marketing tips, Eventbrite trends, and more. Eventbrite Tips & Tricks The dawn of “Hot Event Summer” is here!

Event Marketing 278

Event Marketing Events Marketing Event Planning 278

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Picatic by Eventbrite

JUNE 24, 2022

Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, event marketing tips, Eventbrite trends, and more. Eventbrite Tips & Tricks The dawn of “Hot Event Summer” is here!

Event Marketing 278

Event Marketing Events Marketing Event Planning 278

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 97

Event Marketing Marketing Trade Shows Social Media 97

Attendease

AUGUST 30, 2023

To increase awareness of your events and boost ticket sales , businesses should consider investing their time and effort into social media event promotion and marketing. When you plan ahead and develop a cohesive strategy, you can really unlock the full marketing potential of social media. Come up with an event hashtag.

Social Media 382

Social Media Marketing Events Venues 382

EventMB

JULY 31, 2019

More information about the Event Manager Blog’s sponsored posts. Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. The post 4 Reasons Why Events Are the Best Marketing Investment by JiffleNow appeared first on [link].

Marketing 195

Marketing Trade Shows Sponsorships Travel 195

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. Pre-Event Campaign. Go beyond the generic ‘We look forward to seeing you’ message and grab the attention of attendees with a buzz-worthy campaign before the event.

B2B 307

B2B Social Media Event Marketing Events 307

Conferences that Work

OCTOBER 4, 2021

I noticed several others, but adding all those black bars to remove identifying information takes time. The last example announces that their “unconference” is closing session proposal submissions six months before the actual event! . Unconference is not a marketing soundbite. A few examples of ununconferences.

2012 390

2012 Conference Marketing Meetings 390

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets.

Marketing 195

Marketing Sponsorships Speakers Events 195

Conferences that Work

APRIL 4, 2022

Dear marketer, sending web form spam is a waste of your time! Want me to inform you when I hold a rare workshop? Why web form spam is a waste of marketers’ time. Why human-generated form spam is a waste of marketers’ time. or content marketing services. Here’s why. ” Regardless.

Marketing 156

Marketing Medical Meetings Advertising Conference 156

Attendease

JANUARY 2, 2020

In order to increase awareness of your events and boost ticket sales, it’s important to invest time and effort into social media marketing. Today we will cover how to use Facebook, Twitter, Instagram and TikTok to promote your events in the new year. How to Promote an Event on Facebook. With over 1.2 Don’t miss out.

Social Media 347

Social Media 2020 Events Event Management 347

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147

Marketing Social Media Event Marketing Events 147

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Nurture leads.

Marketing 147

Marketing Social Media Education Technology 147

Attendease

MARCH 20, 2019

Organizing one event is no minor feat, but what if you're managing multiple events? To ensure each event is executed smoothly, you need an event management platform to simplify everything from scheduling and marketing to registration and measuring attendee experience. Consolidate your marketing efforts.

Event Management 284

Event Management Management Speakers Marketing 284

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

2020 293

2020 Social Media B2B B2C 293

Attendease

AUGUST 25, 2023

If you create event websites properly, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes. When done right, a great event website can really help hype up your event, turning a casual browser into a committed and loyal attendee!

Speakers 370

Speakers Event Management Sponsorships Management 370

SpotMe Blog

JUNE 29, 2022

Reduced rates mean you might be able to recruit more sponsors than a live event would. . And when you use the right type of platform for the virtual part of your event, you can collect metrics about your virtual audience and use them to make more informed, financially-sound decisions about any future events.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Attendease

FEBRUARY 20, 2019

And yet, according to a new survey conducted by Event Manager Blog Editor Julius Solaris and released during his "Event Trends for 2019” educational session at IMEX America in Las Vegas, 55.5% of respondents cited “shrinking budgets” as a concern in 2019 – the highest response rate out of any concern reported.

2019 375

2019 Event Planning 2016 2018 375

Expo Pass

JULY 10, 2024

Event marketing runs on content, whether videos, photos, audio, or written content. It’s how you share your story and connect with audiences during the event experience. Don’t waste your A+ event content just because the attendees have left! Repurposing content is a common strategy in event marketing.

Marketing 125

Marketing Social Media Speakers Events 125

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

SpotMe Blog

JULY 25, 2021

Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Marketing and sales events. Check out 12 Event Metrics to Measure your Success. Trade shows.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Eventmobi

APRIL 14, 2023

Are you including your event speakers in your marketing plan? By enlisting the aid of speakers to reach out to their existing connections, event planners can tap into an unmined pool of potential attendees. But you can’t expect your event speakers to do all the work themselves.

Speakers 195

Speakers Social Media Event Marketing Marketing 195

Attendease

NOVEMBER 18, 2021

Once you know your event’s value you’ll be able to confidently apply a price tag to it. Here are a few key things Anthony Vade made note of around value: Information delivery is no longer enough. For your event to have value to your stakeholder, it will need to provide connection and experiences in addition to information.

2022 366

2022 Social Media Advertising Financial 366

GEVME

MAY 30, 2018

A content strategy is a set of messages that you create and deliver throughout the process of organising your event. Building a content strategy that matches your event’s branding and mission means creating pieces of information about your event that are relevant, consistent, and accurate. “I Email marketing.

Social Media 231

Social Media Marketing Advertising Events 231

SpotMe Blog

JULY 13, 2023

Managing marketing events takes a lot of time, effort, and money. Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023.

2023 130

2023 Event Management Marketing Management 130

Eventmobi

JUNE 4, 2024

It also applies to how your association presents itself in writing—like the informational content on your registration form. Keep your written tone, word choice, and mechanics consistent so your members can be confident they’re registering for your event. Although many organizations focus on digital marketing, direct mail isn’t dead.

Social Media 301

Social Media Advertising Events 2023 301