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The event industrys leading information resource on face-to-face marketing,EventMarketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides EventMarketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + EventMarketer Content.
Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, eventmarketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.
To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy. In this guide, we’ll explore the top tips you need to consider when planning your eventmarketing campaign. Let’s begin!
Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Following are the tricks to writing an email newsletter for eventmarketing that works. Structure the Information.
EventMarketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.
The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.
THE ROLE OF DATA FOR EVENTMARKETERS Data has become essential for eventmarketers, offering insights into what truly engages and drives audiences. We collect this data in real time through interactive experiences that encourage attendees to share information.
“From the earliest days of the brand, our process and our product development pipeline has been fueled by talking to women, hearing their problems and challenges, and then creating product that solve for those challenges,” says Kimberly Grabel, svp-marketing at Soma. Agency: Ludlow Grey.
We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We Partners: GES, Converse Marketing People profiles, story pitches and all other trade show coverage: Send us a note.
That’s where eventmarketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective eventmarketing campaigns require careful planning and adherence to proven best practices. Interests and values.
But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. From your event announcement to event day, your organization can use this powerful tool to build anticipation and secure the registrations you need for success.
Corporate eventmarketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.
HOW SHOULD EVENTMARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for eventmarketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value. They absolutely can.
Based at the Wynn Las Vegas over two days, Reddit Future Tellers aimed to show brands and marketers how the platform’s tools and insights can drive meaningful business outcomes. More B-to-B Event Strategies: Inside Reddit’s Explorer-themed Cannes Lions Activation. “We For its first activation at CES, held in Las Vegas from Jan.
Lastly, at a merch station, attendees who entered their information into a data-capture form received an ION “It’s on” tote bag and an NWSL scarf. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat The post Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up appeared first on EventMarketer.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes. After pinpointing the underserved markets, Wendy’s revved up a fleet of “Frosty Fix” ice cream trucks and parked them outside McDonald’s locations where ice cream was unavailable.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have you got the handle on hybrid?
They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with eventmarketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.
The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. This central area served as a space for informal meetings, for food and beverage, executive meet-and-greets and other activities.
Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, eventmarketing tips, health and safety updates, and much more. Event Industry Insights On Jan.
WHY IT MATTERS NOW Millennials and Gen Zers are bringing a new level of advocacy and self-awareness for what event audiences need and want from a live experience. For many eventmarketers, these changing demands require a fresh understanding of what truly inclusive events look like.
MMD Group captured attendees’ attention with a waterfall analyzer that showed the material analysis on the screen between two equipment pieces, making for an engaging and informative visual. The post Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024 appeared first on EventMarketer.
While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.
In light of the recommendation era and the acceleration of AI tools, b-to-b eventmarketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.
Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking.
Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the eventmarketing function is often overlooked.
The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping eventmarketing today. Person-agnostic tech helps with analysis and reporting.
EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on EventMarketer.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. Just next to the carriage was a screen presenting the brands Zen Commute campaign film, along with information on the audio content, which was displayed like a traditional train timetable.
Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your eventmarketing materials, including: Your website. Social media.
We’re kicking off the year with a great topic that’ll set you up for a successful year of eventmarketing. Our recent webinar, Decoding EventMarketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Welcome to the first Expo Pass webinar recap of 2024!!
Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.
Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, eventmarketing tips, health and safety updates, and much more. In New York City, for example, patrons […].
Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, eventmarketing tips, health and safety updates, and much more. At Ibiza’s International Music […].
And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0 and GlowUp Studios. FANS CAN SWING BY METS HOUSE NYC THIS BASEBALL SEASON March 27 will mark Opening Day of baseball (finally!), We think anyone who experiences winters that long should get free treats for life.
Product displays featured in-depth, physical signage that offered text explanations (sometimes full-on case studies to read) that, perhaps, helped cut out that extra step between a product display and a microsite housing the information. The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on EventMarketer.
According to Hardaway, FX plans to build upon The Wreckages footprint at each stop and roll out additional elements as more information on the series and assets of the campaign are released. More details around the dates and locations of the next two Alien: Earth activations will be released soon.
Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.
As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks.
Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? You would think not a lot, but they do share several traits.
The result was as delicious as it was informative. The post The Best Bites: How Demos Cooked Up Brand Engagement at KBIS 2025 appeared first on EventMarketer. Kitchen demos were table stakes at KBIS and IBS trade shows, part of the Design & Construction Week that took place at the Las Vegas Convention Center, Feb.
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