Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

Trade Shows 130

Trade Shows Sponsorships Negotiating Marketing 130

Event Marketer

FEBRUARY 22, 2022

18-20 at the Las Vegas Convention Center, the 47 th annual show, put on by Informa Markets, drew nearly 37,000 attendees, including 1,100 exhibitors. And tapping into renewable energy sources was just one of the tactics that contributed to a more environmentally-friendly event. What else might we do next year?’

Sustainability 345

Sustainability Sponsorships Trade Shows 2022 345

GEVME

JUNE 4, 2019

Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? S ponsorship often generates media coverage that may not have otherwise been available for your event. Also, remember that sponsorship is not a duty but a free will from a partner.

Sponsorships 136

Sponsorships Trade Shows Events Advertising 136

GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Sponsorship targets.

Event Marketing 159

Event Marketing Marketing Social Media Events 159

Event Farm

APRIL 11, 2017

This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy. Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. pipeline acceleration , your marketing and sales teams will need to be.

Sponsorships 159

Sponsorships Conference Marketing Event Marketing 159

Event Marketer

DECEMBER 30, 2024

Storytelling over information. EM was fortunate enough to secure a press pass for the exclusive once in a lifetime opportunity, so we traveled to Augusta, GA, to explore a customer-centric sponsorship strategy around the tradition-rich mens golf tournament on the PGA Tour. Less intricate architecture and more thrills.

2024 130

2024 Trade Shows Retail Corporate Events 130

Event Marketer

JANUARY 27, 2025

Just next to the carriage was a screen presenting the brands Zen Commute campaign film, along with information on the audio content, which was displayed like a traditional train timetable. Brand ambassadors were nearby to answer questions. Our favorite part?

2025 277

2025 2023 Sports Marketing 277

Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. A presence that is “felt.”.

2030 312

2030 Sponsorships 2007 Fashion 312

GEVME

JUNE 20, 2019

Are you looking for an event sponsor or perhaps you want to become one? If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? Learn about your sponsorship obligations as an existing sponsor. How to write rules for event sponsorship.

Sponsorships 120

Sponsorships Advertising Social Media Events 120

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Welcome to the first Expo Pass webinar recap of 2024!!

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Event Marketer

FEBRUARY 9, 2024

Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. The three-day EMS agenda is designed to inform and connect the experiential marketing community around the hottest topics and best practices impacting events, budgets, careers and more.

2024 264

2024 Marketing Trade Shows Sponsorships 264

Event Marketer

JUNE 28, 2021

It also features resources from leading LGBTQ+ media advocacy group GLAAD, with information on how allies and community members can educate themselves on how to support the LGBTQ+ community during Pride and year-round. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Agency: LOUDER Experiences, Dallas.

Apparel 331

Apparel Retail Sponsorships 2021 331

Attendease

AUGUST 6, 2024

Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses. Step 4: Choose the perfect venue for your fundraiser With a clear understanding of your event budget, it’s time to find the perfect venue for your fundraiser!

Social Media 370

Social Media Sponsorships Retail Venues 370

Core-apps

SEPTEMBER 5, 2017

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

Sponsorships 102

Sponsorships Event Apps Trade Shows Events 102

Event Marketer

JUNE 21, 2021

Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Opportunities for Brands: You can pay influencers to sponsor a room, run focus groups, host fireside chats or Q&As, host informal business chats led by executives and thought leaders, get product feedback, chime in on hot industry topics and more.

Social Media 356

Social Media Advertising Speakers 2020 356

Attendease

AUGUST 25, 2023

If you create event websites properly, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes. When done right, a great event website can really help hype up your event, turning a casual browser into a committed and loyal attendee!

Speakers 370

Speakers Event Management Sponsorships Management 370

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Bizzabo

NOVEMBER 18, 2020

Looking to secure sponsors for your next virtual event? Writing an effective sponsorship proposal is the key to standing out to your potential partners. Finding event sponsorships is one of the top challenges among event marketers. After all, if Company X is sponsoring your event, it must be good, right?

Sponsorships 94

Sponsorships 2020 Speakers Healthcare 94

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among key takeaways: Gen Z trusts content creators more than traditional media, and that’s where the demo does its research and gets information. The result? Carve time for ideation. Think long-term.”

2024 317

2024 Marketing Trade Shows Sponsorships 317

Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. Here’s the breakdown. Find commonalities between the client’s brand and the trend.

Food and Beverage 310

Food and Beverage 2024 Retail Sponsorships 310

Attendease

NOVEMBER 18, 2021

Once you know your event’s value you’ll be able to confidently apply a price tag to it. Here are a few key things Anthony Vade made note of around value: Information delivery is no longer enough. For your event to have value to your stakeholder, it will need to provide connection and experiences in addition to information.

2022 366

2022 Social Media Advertising Financial 366

Event Marketer

FEBRUARY 23, 2023

From workshops offering deep dives, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles, there are more than 50 opportunities to connect, learn and grow woven throughout this year’s event. And for many organizations, going back to live has required a full refresh of standard practices.

2023 244

2023 Marketing Sustainability Event Marketing 244

GEVME

SEPTEMBER 5, 2018

If you are selling tickets for your event, we recommend shaping your basic budget based on your participation fee estimate. This part of the revenue should cover venue costs, marketing, and equipment. Everything that comes on top of that can be covered through sponsorships and other sources of income. Conclusion.

Sponsorships 206

Sponsorships Events 2017 Government 206

Event Marketer

OCTOBER 25, 2021

Consumers could switch to Visible service on-site, or sign in at a kiosk to opt-in to receive more information. This included Visible signing on as the official wireless partner of Austin’s pro soccer club, Austin FC, and leveraging its fan club for an authentic spin on the sponsorship.

Wireless 246

Wireless Sponsorships Sports Marketing 246

SmartMeetings

JUNE 29, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. I can throw in photos, an event preview or recap, how we’re using data to measure ROI and how consumers are responding.”

Marketing 246

Marketing Sports Hospitality Tourism 246

EventMB

JULY 31, 2019

More information about the Event Manager Blog’s sponsored posts. Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. This is a sponsored post by Jifflenow.

Marketing 196

Marketing Trade Shows Sponsorships Travel 196

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Attendease

JANUARY 17, 2020

Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Event marketing automation.

2020 293

2020 Social Media B2B B2C 293

Event Marketer

APRIL 15, 2024

Upon booking, consumers are contacted by a BARK Air concierge to gather information about their dog and travel plans in order to personalize the travel experience. Beginning May 23, BARK is chartering flights for doggos and their humans from New York City to Los Angeles and London. That’s a program with heart.

Wireless 293

Wireless Airlines Retail Travel 293

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Informing and attracting potential attendees.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Guidebook

MARCH 10, 2025

Helping you estimate headcount so that you can optimize catering, staffing requirements, and other logistical aspects of your event. With this data in hand, you are in a better position to tailor everything from your event marketing strategy to your event experiences to match the needs, wants and desires of your target audience.

Social Media 78

Social Media Speakers Marketing Event Management 78

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin!

Marketing 195

Marketing Sponsorships Speakers Events 195

Eventmobi

NOVEMBER 28, 2022

During the event, sponsors and exhibitors can scan these QR codes in a matter of seconds, using any mobile device—including tablets. Once scanned, the attendee’s information is automatically uploaded and stored in the lead capture portal. No more shuffling through mountains of business cards or manually entering information into a CRM.

Sponsorships 195

Sponsorships Technology Event Tech Events 195

Eventmobi

MAY 17, 2023

Event sponsorship ROI metrics Sponsorships are a cornerstone of successful events, providing additional financial or in-kind resourcing that means more programming, activities, and connections for your attendees. And that’s where knowing how to measure event sponsorship ROI is crucial.

Sponsorships 195

Sponsorships Social Media Financial Event Apps 195