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The event industrys leading information resource on face-to-face marketing,EventMarketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.
EventMarketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.
In this episode, Breton, who was featured in EventMarketers inaugural class of The Watchlist , delves into Walmarts virtual innovations and its expansion into emerging platforms and experiences. The post Podcast: Exploring Digital + Live Platforms, with Justin Breton of Walmart appeared first on EventMarketer.
Juanita Chavarro Arias has joined EventMarketer as its new managing editor. Juanita comes to EM from Funworld Magazine , a publication of IAAPA, the Global Association for the Attractions Industry, where she oversaw editorial content development, strategy and the online IAAPA News Hub.
Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. EventMarketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.
.” The activation, called “Joyce’s Jamboree,” celebrated the show’s character Joyce (Ophelia Lovibond), a young feminist collaborating with a publisher (Jake Johnson) to create the first erotic magazine for women during the ’70s in L.A. for its ‘Minx’ Series appeared first on EventMarketer.
The inspiration for your events can come from just about anywhere: event planning magazines, colleagues, other events, or social media. By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. Want event planning magazine content digitally?
Suddenly, we’re seeing little black-and-white boxes of pixels pop up in magazines, brochures, and even […]. The post How to Use QR Codes for Your Event appeared first on Eventbrite US Blog. But now, a related type of code — the quick-response (QR) code — has made its way beyond our groceries and consumer goods.
Rounding things out was Porsche, an official event sponsor, which parked its all-electric SUV, the Macan, out front, and offered test drives in its all-electric sedan, the Taycan.
Touchpoints encompassed an open court, daytime and evening programming, like a performance by 2Chainz, a multi-team tournament featuring top basketball creators, hoops memorabilia, and the opportunity to create a personalized SLAM magazine cover.
The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their eventmarketing. What to do?
You might say Coca-Cola and Time Out magazine unveiled a landmark partnership today. The post Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations appeared first on EventMarketer. Refreshing. Agencies: WPP Open X; Ogilvy.
UKEVENTS looks forward to sharing the full report with Government stakeholders, underscoring the importance of ongoing support to ensure the UK retains its competitive edge in the international eventsmarket.
The Aimé Leon Dore/Porsche 911SC was showcased in a VIP Lounge as part of an exhibit featuring artist Derek Gores who recycles magazines, maps, data and more in his collage pieces. The post Hot Property: Brand Experiences at Scope for Miami Art Week appeared first on EventMarketer. Location: North Beach Lounge.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have you got the handle on hybrid?
In a Rolling Stone reporter’s room, for instance, they stocked ’90s-era issues of the music magazine. The post Next-Level Screening: Attendees Watch Freeform’s ‘Cruel Summer’ Premiere From Their Hotel Balconies appeared first on EventMarketer. Freeform’s team even personalized the decor for some guests.
.” With the significant participation of booking agents, LGH has not only increased their potential revenue but also deepened its relationships within the industry, ensuring that the group remains at the forefront of the UK’s corporate, meetings and eventmarket.
It is this skill for adaptability that is driving growth in the global eventsmarket. The annual report, written by Managing Director of Eight PR & Marketing, Alistair Turner, will be unveiled on IBTM World’s Main Stage on day one of the show which runs from November 19 to 21.
Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. Photo credit: Colin Miller.
Fashion eyewear brand OGI highlighted its commitment to independent thinking with a splashy space complete with thoughtful furniture pieces in eye-catching colors, a purple chessboard and cool details like a stack of LIFE magazines under a gramophone. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.
Among event highlights was a panel discussion including four working moms that tackled the intricacies of growing a family, balancing family life and a career, and managing a personal brand while becoming a parent. Every detail was social-first,” says Teves. “So
Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.
The handbook, available as a print and digital magazine, serves as an extension of the annual Pinterest Predicts trend report , with 20-plus pages designed to help agencies leverage the report’s first-party data insights to drive stronger performance on the platform. UK and Canada was developed to lighten the load.
Potential speakers and panellists looking to share their expertise with a global audience of corporate, agency and event planners, now have until Friday 24 January to submit their ideas for the show, which takes place at Excel London on 25-26 June.
This recognition highlights Innovate Marketing Group’s exceptional performance, innovation, and commitment to delivering unparalleled event management services to its clients. The Inc. Magazine as one of the fastest-growing companies in the nation,” said Amanda Ma , Founder and CEO of Innovate Marketing Group.
Throughout the voyage, influencers, the brand’s social team, Racquet magazine and members of the United States Tennis Association were all capturing ample content and broadcasting it to their respective social channels. More Floating Activations: The Secret Sauce for These CPG Brands?
Destinations that support conference bids with travel incentives are positioning themselves as more accessible and desirable, particularly in today’s competitive eventsmarket.”
View this post on Instagram A post shared by EventMarketermagazine (@eventmarketer) What role has experiential played in the campaign? EG: Experiential events started at Brazil Comic-Con, where we built the series’ iconic Boston museum moment where Joel and Ellie first encounter the [infected].
Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 eventsmarket, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Last year the team launched the latest upgrade to its Milton Keynes Technology Campus, as it unveiled a new 46.25
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
EXHIBITOR magazine is proud to announce the following winners in its 19th Annual Corporate Event Awards. Honoring excellence in event-marketing strate.
From splashy graphics to virtual try-on stations to a chess game in brand hues to a stack of LIFE magazines under a gramophone, a relatively small footprint spoke volumes about the brand. The post Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023 appeared first on EventMarketer.
Inside the venue, free issues of the magazine were available, the bars were packed, snacks were offered in Capital One Business’s sponsor footprint, TriNet gave out coffee drinks with selfie foam art and the second story played host to Texas-inspired breakfasts and lunches each day of the event’s three-day run. Agency: Factory360.
EXHIBITOR magazine is proud to announce the following winners in its 21st Annual Corporate Event Awards. Honoring excellence in event-marketing strate.
For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for EventMarketing Another must for email marketing campaigns today is to make them mobile-friendly.
Kohler Water, water, everywhere… and 3D-printed sinks, and soothing scents… The 15,000-square-foot exhibit by Kohler showcased the latest in design and innovation from the company’s portfolio of brands—Kohler, Ann Sacks, Kallista, Kast, Klafs, Robern, Sprig, and Sterling in an environment that felt like a glossy design magazine.
We particularly like this LinkedIn post highlighting an interview with Jonathan Steffert discussing storytelling event strategies. EventMarketer – @EventMarketer We can’t get enough of the photos EventMarketer posts on their social media platforms.
Catherines career spans more than a decade, from digital marketing roles working with brands such as Spotify and ASOS, to high-profile communications work with two UK Prime Ministers and senior corporate leaders. At DRPG , she played a pivotal role in refining messaging across live events, marketing campaigns, and employee communications.
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