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The event industrys leading information resource on face-to-face marketing,EventMarketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.
EventMarketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.
Juanita Chavarro Arias has joined EventMarketer as its new managing editor. Juanita comes to EM from Funworld Magazine , a publication of IAAPA, the Global Association for the Attractions Industry, where she oversaw editorial content development, strategy and the online IAAPA News Hub.
Justin Breton, Head of Brand Marketing Innovation, Walmart Justin Breton is all about embracing the unknown and taking a chance on new technologies. In this episode, Breton, who was featured in EventMarketers inaugural class of The Watchlist , delves into Walmarts virtual innovations and its expansion into emerging platforms and experiences.
Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. EventMarketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.
Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 eventsmarket, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Last year the team launched the latest upgrade to its Milton Keynes Technology Campus, as it unveiled a new 46.25
With the launch of these new packages, Butlin’s Conferences & Events reaffirms its commitment to providing innovative and value-driven solutions for the corporate eventsmarket, directly addressing the evolving needs of agencies and corporates.
.” The activation, called “Joyce’s Jamboree,” celebrated the show’s character Joyce (Ophelia Lovibond), a young feminist collaborating with a publisher (Jake Johnson) to create the first erotic magazine for women during the ’70s in L.A. for its ‘Minx’ Series appeared first on EventMarketer.
UKEVENTS looks forward to sharing the full report with Government stakeholders, underscoring the importance of ongoing support to ensure the UK retains its competitive edge in the international eventsmarket.
million in enquiries, further cementing LGH’s status as a leading player in the UK corporate meetings market, with over 40 prime UK locations, 350 meeting rooms, and more than 7,000 bedrooms. The campaign provided a significant boost to the post-pandemic recovery of the event sector. .”
It is this skill for adaptability that is driving growth in the global eventsmarket. The annual report, written by Managing Director of Eight PR & Marketing, Alistair Turner, will be unveiled on IBTM World’s Main Stage on day one of the show which runs from November 19 to 21.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have you got the handle on hybrid?
Los Angeles, August 15, 2023 – Innovate Marketing Group, Inc. This recognition highlights Innovate Marketing Group’s exceptional performance, innovation, and commitment to delivering unparalleled event management services to its clients. The Inc. Innovate Marketing Group’s inclusion in the Inc.
Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.
The trip featured an overnight stay brimming with activities, from a visit to a branded farmer’s market where they could shop for CeraVe products and merchandise to a chill day at the beach surrounded by branded cabanas, loungers, lifeguard chairs and more.
Touchpoints encompassed an open court, daytime and evening programming, like a performance by 2Chainz, a multi-team tournament featuring top basketball creators, hoops memorabilia, and the opportunity to create a personalized SLAM magazine cover.
The inspiration for your events can come from just about anywhere: event planning magazines, colleagues, other events, or social media. By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. Want event planning magazine content digitally?
The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their eventmarketing. What to do?
Destinations that support conference bids with travel incentives are positioning themselves as more accessible and desirable, particularly in today’s competitive eventsmarket.”
You might say Coca-Cola and Time Out magazine unveiled a landmark partnership today. The post Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations appeared first on EventMarketer. Refreshing. Agencies: WPP Open X; Ogilvy.
Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.
Potential speakers and panellists looking to share their expertise with a global audience of corporate, agency and event planners, now have until Friday 24 January to submit their ideas for the show, which takes place at Excel London on 25-26 June.
Suddenly, we’re seeing little black-and-white boxes of pixels pop up in magazines, brochures, and even […]. The post How to Use QR Codes for Your Event appeared first on Eventbrite US Blog. But now, a related type of code — the quick-response (QR) code — has made its way beyond our groceries and consumer goods.
“To celebrate the launch of Blue Triton’s new premium water brand Origin, we knew we wanted to introduce the brand in an elevated manner that was indicative of Origin’s DNA and positioning,” says KC Blinn, vp-marketing at Blue Triton. Agency: Revolution Marketing). Location: Entrance. Art Installation: Entes. Sponsor: Splash Blast.
It made for a socially-distant premiere that upgraded the now-familiar drive-in format—in fact, the screening was Freeform’s first live event that wasn’t a drive-in or drive-thru. “As As a first-to-market idea, the challenges were amplified. Freeform’s team even personalized the decor for some guests.
Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? You would think not a lot, but they do share several traits.
The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of EventMarketer.
Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
Fashion eyewear brand OGI highlighted its commitment to independent thinking with a splashy space complete with thoughtful furniture pieces in eye-catching colors, a purple chessboard and cool details like a stack of LIFE magazines under a gramophone. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.
Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water. She’s been a great partner for evian,” says Leeni Hämäläinen, marketing director at evian North America. More Floating Activations: The Secret Sauce for These CPG Brands?
Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. Photo credit: Colin Miller.
But the marketing strategy started long before the show’s Jan. Our sister publication, Chief Marketer, spoke with Giannusa about the series’ experiential strategy, what they learned about fandom from working on eight seasons of “Game of Thrones,” the importance of staying curious and flexible as a marketer today, and much more.
Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.
Laura brings with her a wealth of industry experience, having previously worked as an Events Manager at Hospitality Finder and, most recently, at brand experience agency, onepointfive. link] LinkedIn: [link] Instagram: [link]
Among event highlights was a panel discussion including four working moms that tackled the intricacies of growing a family, balancing family life and a career, and managing a personal brand while becoming a parent. Every detail was social-first,” says Teves. “So
Experienced marketer, Dawn Theaker joins The QHotels Collection as they continue refurbishment investments across the hotels with a specific focus on facilities for meetings and events. Most recently Dawn has worked for Best Western Hotels & Resorts, managing all B2B and property acquisition marketing for over six years.
The handbook, available as a print and digital magazine, serves as an extension of the annual Pinterest Predicts trend report , with 20-plus pages designed to help agencies leverage the report’s first-party data insights to drive stronger performance on the platform. UK and Canada was developed to lighten the load.
Why was Corporate EventMarketing Association (CEMA) created? We have more than 675 active members, who are a unique combination of senior-level eventmarketers, CMOs, VPs of events, experiential marketers and the suppliers that support them. Title : President and CEO. Organization : CEMAce.
The company has already made significant strides in the United States, with a successful commercial launch in New York that has demonstrated strong market potential. Their ability to execute, combined with a strong management team and innovative approach to the events industry, has positioned them for significant global growth.
By joining Venues of Excellence, Drayton Manor Resort will gain access to exclusive sales and marketing opportunities, align with the UKs leading collection of independent venues, and connect with industry peers through exclusive member events.
Catherines career spans more than a decade, from digital marketing roles working with brands such as Spotify and ASOS, to high-profile communications work with two UK Prime Ministers and senior corporate leaders. At DRPG , she played a pivotal role in refining messaging across live events, marketing campaigns, and employee communications.
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