Event Marketer

DECEMBER 17, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions & Hires Rene Austin has joined Civic Entertainment Group as managing director, head of growth. Submit your news here. Submit your agency news updates here.

Trade Shows 261

Trade Shows Entertainment Event Marketing Marketing 261

Prestige Events Magazine

OCTOBER 29, 2024

Georgina Porter (Georgie) has joined Lime Venue Portfolio as Business Development Manager as the brand reports another positive trading year and continues to service increasing volumes of enquiries. As a business development manager, you want to help your clients, Lime Venue Portfolio gives you the tools you need to do so.”

Management 130

Management Consulting Venues Marketing 130

Event Marketer

DECEMBER 17, 2024

Empathy, adaptability and conflict resolution are crucial, especially when managing diverse teams in different geographies and time zones. For this edition of our quarterly column focused on trends in hiring and culture, we sat down with Feit to discuss cross-functional roles, mentorship and managing freelancers.

2025 264

2025 Contracts 2024 Management 264

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

OCTOBER 4, 2024

The earliest of mobile tour managers can be traced back to the Oscar Mayer Wienermobile, which debuted in 1936. As an emcee and longtime tour manager with Lime Media and several other companies, he has put in some serious miles representing brands across beauty, beverage, wireless, auto and more. doing events.

Management 279

Management Food and Beverage Travel Wireless 279

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Choosing the right event management software can revolutionize your processes for putting on successful, highly profitable events.

Management 195

Management Event Management Marketing Trade Shows 195

Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.

2025 279

2025 Meetings 2024 2012 279

Prestige Events Magazine

NOVEMBER 13, 2024

Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.

2025 262

2025 Event Tech Tech Technology 262

Prestige Events Magazine

NOVEMBER 18, 2024

It is this skill for adaptability that is driving growth in the global events market. The annual report, written by Managing Director of Eight PR & Marketing, Alistair Turner, will be unveiled on IBTM World’s Main Stage on day one of the show which runs from November 19 to 21.

2025 264

2025 Global Events Travel Marketing 264

Event Marketer

OCTOBER 20, 2024

Over half (54 percent) consider sustainability highly important in their 2025 planning, with 47 percent having established clear sustainability goals and action plans and also focusing on DE&I practices, waste management, and eco-friendly food and beverage options. Rick Moreno has been promoted to Western regional sales manager.

Trade Shows 261

Trade Shows 2025 Food and Beverage Sustainability 261

Eventmobi

JANUARY 7, 2025

Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. Test Your Emails Some emails hit the mark more than others.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Attendease

OCTOBER 1, 2024

ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. The event includes a variety of lightning talks that last no longer than 10 minutes, all with the goal of helping event professionals cut through the noise and improve their marketing results.

Event Marketing 195

Event Marketing Marketing Events Technology 195

Event Marketer

NOVEMBER 15, 2024

“We announced that we were going to be doing this event, where it was going to be, the date, and then we didn’t really share too much more, but people could sign up to express interest,” says Dawn McKenzie, communications manager for Ford Trucks.

Automotive 289

Automotive Education Marketing Event Marketing 289

Guidebook

NOVEMBER 22, 2024

We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. And all of them, naturally, compliment our Event Experience App perfectly.

Event Apps 78

Event Apps Event Management Management 2025 78

Event Marketer

OCTOBER 18, 2024

More so, it was a masterclass in efficient and safe cooking at scale and managing lines of hungry attendees. It was a lesson in messaging—dynamic overheads, lots of digital signage, and a wall-sized interactive screen to facilitate the service offerings demos—set against clean and modern restaurant-style backdrops.

2024 312

2024 Retail Trade Shows Fashion 312

Event Marketer

APRIL 11, 2025

In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.

Trade Shows 150

Trade Shows 2025 2024 Event Apps 150

Event Marketer

APRIL 27, 2025

The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. Image credit: iStock/ guoya Have a story idea?

Trade Shows 192

Trade Shows 2025 Negotiating Food and Beverage 192

Event Marketer

NOVEMBER 7, 2024

Grand Prix is such an international event, whereas most of the events that we go to are very city specific, like Dallas around the State Fair of Texas has a different feel from a Houston rodeo event,” says Ben Hailey, sales center manager at Coca-Cola Southwest Beverages. “So

Sponsorships 309

Sponsorships 2023 Sports 2024 309

Prestige Events Magazine

MARCH 19, 2025

The 10 winners of Tomorrows Talent 2025 are: Natasha Bahia, senior events coordinator, Successful Events Amarnath Robbinson, memberships and event manager, Christian Tours LTD Millie Fitzpatrick, assistant meetings & events sales manager, Hotel Football Macauley Hicks-Williams, project manager, DRPG Hannah Elston, community and event marketing (..)

2025 182

2025 2024 Financial 2019 182

Event Marketer

JANUARY 30, 2025

Its all about empowering people, Allison Fishman, vp-marketing at Bosch Power Tools, told EM. Event Marketer: Bosch has been exhibiting at WOC for over 45 years. The post Q&A: How Bosch Recreated a Hands-on Work Site at World of Concrete 2025 appeared first on Event Marketer. Want us to cover your booth?

2025 198

2025 Trade Shows Marketing Event Marketing 198

Event Marketer

NOVEMBER 14, 2024

In a booth that hardly had any elements beyond a backdrop and several printers, Purina managed to create one of the most exciting and popular activations on the expo floor, because when your bulldog says, “Running is ruff! You rock!” or your cat says, “I’m watching from the couch,” it’s hard not to feel the love.

2024 299

2024 Food and Beverage Retail Marketing 299

Prestige Events Magazine

APRIL 28, 2025

Nestled in the heart of Covent Garden, the iconic venue is thrilled to announce the appointment of Laura Wilson as Event Sales Manager. Laura brings with her a wealth of industry experience, having previously worked as an Events Manager at Hospitality Finder and, most recently, at brand experience agency, onepointfive.

Fashion 205

Fashion Corporate Events Hospitality Venues 205

Event Marketer

MARCH 11, 2025

We’ve been doing these campaigns for about 13 years, but have increasingly been seeing opportunities like South by as a way to get out of the inside of the store, says Carleen Pickard, advocacy & activism manager at Lush Cosmetics. Festivalgoers who experienced the Bloom A New Day activation first encountered a U.S.

2025 286

2025 Education Retail Financial 286

Event Marketer

APRIL 30, 2025

Watch as Event Marketers Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. News and Trends Commentary appeared first on Event Marketer.

Event Marketing 130

Event Marketing Marketing Management Events 130

Event Marketer

MARCH 20, 2025

What I am really focused on is continuing to make this 176-year-old brand relevant to the next generation, and so we wanted to bring the brand to life and meet these younger consumers where they are but also in a way thats a bit unexpected, says Susie Siegel, senior integrated marketing manager at Gortons. The fisherman logo is iconic.

2025 252

2025 Entertainment Marketing Event Marketing 252

Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. And these are just some of the powerful ways AI is driving engagement and ROI at events.

2025 147

2025 Social Media Event Marketing Event Apps 147

Prestige Events Magazine

APRIL 1, 2025

Catherines career spans more than a decade, from digital marketing roles working with brands such as Spotify and ASOS, to high-profile communications work with two UK Prime Ministers and senior corporate leaders. At DRPG , she played a pivotal role in refining messaging across live events, marketing campaigns, and employee communications.

Consulting 172

Consulting Speakers Retail Marketing 172

Event Marketer

MARCH 17, 2025

HR and workforce management solutions company UKG brought arguably the most thoughtful demo stations, emphasizing the companys commitment to human capital. The post Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25 appeared first on Event Marketer. Want us to cover your booth?

Healthcare 261

Healthcare Tech 2025 Transportation 261

Prestige Events Magazine

APRIL 3, 2025

The company has already made significant strides in the United States, with a successful commercial launch in New York that has demonstrated strong market potential. Their ability to execute, combined with a strong management team and innovative approach to the events industry, has positioned them for significant global growth.

B2B 172

B2B 2024 Marketing Corporate Events 172

Attendease

JUNE 20, 2023

But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an event management tool that’s not only super powerful, but also easy to use. It’s also easy to create unique registration forms for specific pass types and manage different pricing categories.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Eventmobi

JANUARY 15, 2025

However, it can be challenging to personalize gifts at scale if you manage your gifting program individually. You may also use your event management solution s polling or survey features to gauge attendees opinions about your event gifting. Now that you have inspiration, its time to launch your own event gifting program!

Corporate Events 195

Corporate Events Sports 2014 Events 195

Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. Your RFPs can now… go out.

2023 328

2023 Trade Shows Sponsorships Event Marketing 328

Attendease

NOVEMBER 1, 2022

While there are many new players focusing primarily on virtual events delivery, there is a lack of platforms that also have foundational event design and planning functionality that allows for the flexibility and scalability of multi event management, regardless of event type.

Management 368

Management Speakers Event Technology Meetings 368

Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Fun Fact: Michelle Martins biggest pet peeve?

2025 158

2025 Trade Shows Meetings Education 158

Attendease

SEPTEMBER 9, 2024

Traditionally, event planners have had to rely on a disjointed mix of tools and workflows to get it all done—using email for communication and registration, Excel to manage schedules, PowerPoint for promo materials, and more. Enter all-in-one event management software.

Event Planning 284

Event Planning Speakers Event Management Management 284

Prestige Events Magazine

APRIL 9, 2025

Simultaneously, clients are demanding tighter turnaround times for event planning and execution, creating additional pressures. Ervina Kiezaite, National Sales Manager says, “At Butlins, weve spent 85 years mastering how to bring people together for moments that matter.

Conference 147

Conference Marketing Corporate Events Contracts 147

Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

2023 325

2023 Sponsorships 2024 2019 325