Picatic by Eventbrite

DECEMBER 8, 2020

Now, you want to take your event company to new degrees of success. Refill your coffee cup and take a few minutes to dive deep into email marketing with Eventbrite’s Lifecycle Marketing Manager, Dylan Farrell, who is charged with developing Eventbrite’s global lifecycle email marketing strategy […].

Marketing 370

Marketing Event Marketing Events Management 370

Picatic by Eventbrite

JUNE 15, 2021

Save time and money with Eventbrite Boost If you’re an event creator who thinks about how to promote events, you’ve probably heard of Facebook Ads Manager. Even if digital marketing is your full-time gig, Ads Manager has a reputation for being complicated […].

Marketing 370

Marketing Event Marketing Advertising Management 370

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Venue Updates Pennsylvania Convention Center , managed by ASM Global, has achieved Leadership in Energy and Environmental Design (LEED) v4.1

Trade Shows 278

Trade Shows Healthcare 2024 Financial 278

Event Marketer

DECEMBER 14, 2022

Juanita Chavarro Arias has joined Event Marketer as its new managing editor. Her experiences covering the world of attractions, theme parks and trade shows will no doubt serve her well as she digs into the world of experiential marketing—another fast-paced industry built on interactivity and engagement.

Event Marketing 245

Event Marketing Marketing Trade Shows Events 245

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan. An Adrenaline-Filled Future.

Event Marketing 289

Event Marketing Marketing 2021 Events 289

Event Marketer

DECEMBER 17, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions & Hires Rene Austin has joined Civic Entertainment Group as managing director, head of growth. Submit your news here. Submit your agency news updates here.

Trade Shows 261

Trade Shows Entertainment Event Marketing Marketing 261

Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.

2025 279

2025 Meetings 2024 2012 279

Prestige Events Magazine

OCTOBER 29, 2024

Georgina Porter (Georgie) has joined Lime Venue Portfolio as Business Development Manager as the brand reports another positive trading year and continues to service increasing volumes of enquiries. As a business development manager, you want to help your clients, Lime Venue Portfolio gives you the tools you need to do so.”

Management 130

Management Consulting Venues Marketing 130

Event Marketer

DECEMBER 13, 2022

Our Women in Events coverage continues with Q&As featuring a crop of experiential marketing heavyweights handling the agency side of the business. They’re the behind-the-scenes puppet masters managing production logistics, creative, staffing, partnerships—and budgets—to deliver seamless experiences that are relevant and resonant.

Event Marketing 263

Event Marketing Marketing Entertainment Events 263

Event Marketer

DECEMBER 17, 2024

Empathy, adaptability and conflict resolution are crucial, especially when managing diverse teams in different geographies and time zones. For this edition of our quarterly column focused on trends in hiring and culture, we sat down with Feit to discuss cross-functional roles, mentorship and managing freelancers.

2025 264

2025 2024 Contracts Sustainability 264

Event Marketer

OCTOBER 4, 2024

The earliest of mobile tour managers can be traced back to the Oscar Mayer Wienermobile, which debuted in 1936. As an emcee and longtime tour manager with Lime Media and several other companies, he has put in some serious miles representing brands across beauty, beverage, wireless, auto and more. doing events.

Management 279

Management Food and Beverage Travel Wireless 279

Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Pre-event contest.

Event Marketing 195

Event Marketing Marketing Social Media Event Management 195

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Choosing the right event management software can revolutionize your processes for putting on successful, highly profitable events.

Management 195

Management Event Management Marketing Trade Shows 195

Prestige Events Magazine

NOVEMBER 13, 2024

Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.

2025 262

2025 Event Tech Tech Technology 262

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Prestige Events Magazine

NOVEMBER 18, 2024

It is this skill for adaptability that is driving growth in the global events market. The annual report, written by Managing Director of Eight PR & Marketing, Alistair Turner, will be unveiled on IBTM World’s Main Stage on day one of the show which runs from November 19 to 21.

2025 264

2025 Global Events Travel Marketing 264

Event Marketer

OCTOBER 20, 2024

Over half (54 percent) consider sustainability highly important in their 2025 planning, with 47 percent having established clear sustainability goals and action plans and also focusing on DE&I practices, waste management, and eco-friendly food and beverage options. Rick Moreno has been promoted to Western regional sales manager.

Trade Shows 261

Trade Shows 2025 Food and Beverage Sustainability 261

Eventmobi

JANUARY 7, 2025

Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. Test Your Emails Some emails hit the mark more than others.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Attendease

OCTOBER 1, 2024

ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. The event includes a variety of lightning talks that last no longer than 10 minutes, all with the goal of helping event professionals cut through the noise and improve their marketing results.

Event Marketing 195

Event Marketing Marketing Events Technology 195

Event Marketer

OCTOBER 18, 2024

More so, it was a masterclass in efficient and safe cooking at scale and managing lines of hungry attendees. It was a lesson in messaging—dynamic overheads, lots of digital signage, and a wall-sized interactive screen to facilitate the service offerings demos—set against clean and modern restaurant-style backdrops.

2024 312

2024 Retail Trade Shows Fashion 312

Attendease

MARCH 19, 2024

However, without proper planning and coordination, juggling multiple events can quickly become chaotic and overwhelming. This post covers key strategies to help you manage multiple events at once— without pulling your hair out. Regularly update the calendar with any date changes, new events, or task completions.

Management 195

Management Event Management Contracts Corporate Events 195

Event Marketer

MARCH 11, 2025

We’ve been doing these campaigns for about 13 years, but have increasingly been seeing opportunities like South by as a way to get out of the inside of the store, says Carleen Pickard, advocacy & activism manager at Lush Cosmetics. Festivalgoers who experienced the Bloom A New Day activation first encountered a U.S.

2025 286

2025 Education Retail Financial 286

Event Marketer

NOVEMBER 7, 2024

Grand Prix is such an international event, whereas most of the events that we go to are very city specific, like Dallas around the State Fair of Texas has a different feel from a Houston rodeo event,” says Ben Hailey, sales center manager at Coca-Cola Southwest Beverages. “So

Sponsorships 309

Sponsorships 2023 Sports 2024 309

Event Marketer

JANUARY 30, 2025

Its all about empowering people, Allison Fishman, vp-marketing at Bosch Power Tools, told EM. Event Marketer: Bosch has been exhibiting at WOC for over 45 years. The post Q&A: How Bosch Recreated a Hands-on Work Site at World of Concrete 2025 appeared first on Event Marketer. Want us to cover your booth?

2025 213

2025 Trade Shows Marketing Event Marketing 213

Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. And these are just some of the powerful ways AI is driving engagement and ROI at events.

2025 147

2025 Social Media Event Marketing Event Apps 147

Eventmobi

MARCH 6, 2024

With so many tasks on your plate, how can you ensure everything gets done while still creating an immersive, engaging event experience? The best event management software will act as your partner throughout the event management process. We’ll cover: What Is Event Management Software?

Event Management 195

Event Management 2024 Management Trade Shows 195

Event Marketer

NOVEMBER 14, 2024

In a booth that hardly had any elements beyond a backdrop and several printers, Purina managed to create one of the most exciting and popular activations on the expo floor, because when your bulldog says, “Running is ruff! You rock!” or your cat says, “I’m watching from the couch,” it’s hard not to feel the love.

2024 299

2024 Food and Beverage Retail Marketing 299

Attendease

JUNE 20, 2023

But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an event management tool that’s not only super powerful, but also easy to use. It’s also easy to create unique registration forms for specific pass types and manage different pricing categories.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Eventmobi

JANUARY 15, 2025

However, it can be challenging to personalize gifts at scale if you manage your gifting program individually. You may also use your event management solution s polling or survey features to gauge attendees opinions about your event gifting. Now that you have inspiration, its time to launch your own event gifting program!

Corporate Events 195

Corporate Events Sports 2014 Events 195

Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. Your RFPs can now… go out.

2023 328

2023 Trade Shows Sponsorships Event Marketing 328

Attendease

NOVEMBER 1, 2022

While there are many new players focusing primarily on virtual events delivery, there is a lack of platforms that also have foundational event design and planning functionality that allows for the flexibility and scalability of multi event management, regardless of event type.

Management 368

Management Speakers Event Technology Meetings 368

Attendease

SEPTEMBER 9, 2024

Traditionally, event planners have had to rely on a disjointed mix of tools and workflows to get it all done—using email for communication and registration, Excel to manage schedules, PowerPoint for promo materials, and more. Enter all-in-one event management software.

Event Planning 284

Event Planning Speakers Event Management Management 284

Event Marketer

SEPTEMBER 28, 2021

Our annual guide to the top 100 agencies serving the event marketing industry. It’s year two of a global pandemic that has systematically, with every wave, challenged the event industry and stretched its players’ creativity and patience more than anyone ever thought possible. Meet the Top 100 Event Agencies of 2021.

2021 352

2021 Entertainment 2020 Event Marketing 352

Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

2023 325

2023 Sponsorships 2024 2019 325

Event Marketer

JUNE 20, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions and Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. Submit your news here. Submit your agency news updates here.

Sports 264

Sports Entertainment Marketing Event Marketing 264

Attendease

FEBRUARY 29, 2024

For instance, let’s say that you’re preparing to host a hybrid event , like a conference or networking session. Your event team will likely include the following roles: Event Manager. They’ll create a timeline for your planning and managing the event budget. Marketing and Communications Manager.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Create unifying experiences.

Marketing 360

Marketing Sustainability Insurance 2023 360