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Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Venue Updates Pennsylvania Convention Center , managed by ASM Global, has achieved Leadership in Energy and Environmental Design (LEED) v4.1
Over half (54 percent) consider sustainability highly important in their 2025 planning, with 47 percent having established clear sustainability goals and action plans and also focusing on DE&I practices, waste management, and eco-friendly food and beverage options. sales manager. The audit revealed that 73.3
While these natural features created inviting environments for attendees, they also underscored brands’ sustainability messaging, eco-friendly products and solutions, and commitments to eco-conscious practices both on-site and back at HQ. What happens to old devices once new ones enter the market?
Empathy, adaptability and conflict resolution are crucial, especially when managing diverse teams in different geographies and time zones. For this edition of our quarterly column focused on trends in hiring and culture, we sat down with Feit to discuss cross-functional roles, mentorship and managing freelancers.
In this feature we showcase suppliers who are environmentally responsible and leading the way, check them out and be sure to contact them to help take your future events to the next level.
As corporations pledge to be more sustainable, the event industry seeks lasting solutions. The world, and the event industry, entered a new reality last year when the U.N. More on This Topic: 10 EventSustainability Ideas to Implement Right Now. THE PANDEMIC EFFECT. CORPORATE MESSAGING.
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.
Ensuring the sustainability of events has risen to become the key challenge corporate organisers are looking to tackle between now and 2024, according to this year’s ICE Annual Benchmarking Research Report, sponsored by Cvent. These included working with stakeholders (31%), multi-tasking (30%) and project management (50%).
Marley Finnegan, Founder, Purpose Sustainability Strategy & Purpose Net Zero. Sustainability continues to be top of mind among today’s eventmarketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. Let us know.
As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. Live events such as festivals, sporting events, trade shows and concerts have a significant […]
Sustainability Strategies You Might Like: Thomas’ Partners with Nature Nonprofits for Breakfast, Beautification. 10 EventSustainability Ideas to Implement Right Now. “We The trail cleanup events each included a Thomas’-inspired breakfast spread catered by local hot spots.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping eventmarketing today. Sustainability can start with small steps.
That’s why more event planners are shifting their strategy to sustainedevents programs. A sustainedevents program refers to hosting multiple smaller events throughout the year rather than putting all your resources into one major event. Let’s explore the benefits!
While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events. The concept of sustainability has been around for a long time but now it has become the need of the hour so that each one of us can do our bit in making an impact on the environment.
Corporate eventmarketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.
In this guide, we’ll reveal some top tips for supporting your event team and paving the way for an unforgettable event. Promote wellness among your event team. Make sustainable decisions. Check in with your event team often. Your event team will likely include the following roles: EventManager.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. From leveraging data analytics to embracing personalization, sustainability, and optimized campaign techniques, these approaches will help you capture more business while demonstrating clear value to stakeholders.
More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Sustainability goals.
by Oleksandra Hapanovych, Partnership Manager and Copywriter at Jooble. In today’s world, where environmental concerns are at the forefront of global discussions, event organizers are increasingly embracing sustainableeventmanagement to host eco-friendly and socially responsible events.
Your monthly eventsustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. When it comes to our organization, sustainability is really important.
However, it can be challenging to personalize gifts at scale if you manage your gifting program individually. You may also use your eventmanagement solution s polling or survey features to gauge attendees opinions about your event gifting. Pro-tip for offering physical gifts: Prioritize sustainability.
Your monthly eventsustainability update S trong sustainability programs include activities your brand can talk about—and promote. From supporting environmental groups to organizing community cleanups to developing zero-waste dining programs, check out three events branching out with p.r.-worthy worthy actions.
Voices from across our membership highlight the need for measures that unlock long-term investment, ease operational costs and strengthen the UKs competitiveness as a global destination for business events and tourism. Together, we can work towards solutions that support our industry’s sustainability and growth.”
As environmental responsibility takes centre stage in the events industry, BMA House remains a top-tier, sustainable venue in London, blending historical charm with forward-thinking environmental practices.
Data Younger generations are more focused on a holistic trade show experience with emotional connection, ambiance, convenience and unique moments making them more willing to revisit these events in the future, according to insights from the ASM Global Survey on millennial and Gen Z preferences. Company Updates George P. 1689 on the 2024 Inc.
Welcome to the 2025 edition of the SustainableEvent Guide, brought to you by Event Industry News. Sustainability is no longer a trendits a necessity. This years guide is […]
EventMarketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Fun Fact: Michelle Martins biggest pet peeve?
Ulta’s annual Beauty Field Leadership Conference presents sponsors with a prime opportunity to get their products in front of more than 2,000 general managers, field leadership teams and business partners, and Paul Mitchell arrived at this year’s event, April 27-30, in San Antonio, Texas, prepared to grow partnerships—and trees.
The Ice House activation was designed to be shareable, sustainable and flexible. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketingmanager at the Coca-Cola Company. RODEOHOUSTON ? original sound – RODEOHOUSTON.
This way, you can invite certain donors to the live event (major donors, community leaders, etc.) while encouraging other supporters who cant be there live to participate in an event online. Remember that you may need an eventmanagement app if your event includes virtual elements like livestreams, live chat, and gamification.
ADITUS, a leading provider of sustainableevent technology solutions, is proud to announce its role as the Official Sustainability Supplier Partner for Event Tech Live (ETL) and EventSustainability Live (ESL).
LIVE (Live music Industry Venues & Entertainment) has unveiled a new sustainability initiative. Led by its expert working group, LIVE Green, it will provide artists with the tools and information to include sustainability clauses in their booking contracts.
Clear sustainable messaging and practices. Michelle Rosen Sapir, group business lead, brand and reputation events and experiences at Google, spearheaded the Inclusive Event Design Guide project, along with Melissa Luu, eventmanager-events and experiences. Less intricate architecture and more thrills.
From workshops offering deep dives, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles, there are more than 50 opportunities to connect, learn and grow woven throughout this year’s event. Emotional ROI Meeting managers and internal events superstars—we see you.
“It was a way to have a meaningful conversion in a fun way,” said Jon Wolff, global eventsmanager for Lenovo’s Solutions and Services Group, who led the “Beyond Booths” session. Jon Wolff, Global EventsManager, Lenovo KPIs require a nuanced, longitudinal approach. “It Sustainability steps matter.
says Colleen Craig, former Hotdogger and current brand manager at Wyman’s. “We Four Ways Oscar Mayer Manages its Iconic Experiential Program. Planters Nutmobile Spreads Sustainability Message. Planters Nutmobile Spreads Sustainability Message. And they’ve just been fantastic.”. More on This Topic: Hot Dog!
I’m a believer in always bringing something unexpected, a little bit of joy,” says Victor Torregroza, events and experiences manager at Intel. The message of sustainable computing for a sustainable future resonated throughout the exhibit, with hands-on demos exploring AI, software and hardware solutions.
Its one of many reasons why talent management in the world of experiential marketing is unique. Managing talent in the events and experiential marketing industry is unique because emotional intelligence is almost as importantif not more importantthan technical expertise, says Nicki Incandela Thies, director-production at Wilson Dow.
Event Industry News | Event Tech Live | EventSustainability Live Role Overview: We are looking for an experienced MarketingManager to join our team. You would work closely with our Sales & Marketing […]
Ten local authorities trial Green Events Code of Practice (GECoP) to introduce new minimum environmental standards Findings from 60 music, sports and community events demonstrate overwhelming support for nationally aligned standards A landmark pilot project has demonstrated that local authority-led assessments can drive widespread sustainability in (..)
The Devon Screen Company is changing the way we think about sustainable display solutions with its innovative product, the Displayory. Whether you’re creating a standout display for a trade show, planning an unforgettable event, or designing […]
Last week, Event Industry News (EIN) officially launched the 2025 edition of its SustainableEvent Guide at the annual Sustainable Breakfast Briefing, hosted at the iconic BMA House.
MJs Event Services (MJ’s), a leading provider of sustainable flooring solutions to the events industry, has announced its commitment to transitioning all clients to Rewind, the most sustainableevent carpet on the market, by the end of Q2 2025.
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