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5 Ways To Make Corporate Event Technology Work For You

Attendease

For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. That said, event marketing comes with its challenges.

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Infographic: How Effective Event Marketing Boosts ROI

SmartMeetings

Want to increase engagement, attendance and effectiveness of your events? Strategic event marketing can mean the difference between a successful event with good ROI and a forgettable, costly meeting. But what does it take to create an effective event marketing plan?

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Good, Fast, Cheap: A Broken System Reevaluated

Smart Meetings

What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email Event Marketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”

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Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings.

Marketing 120
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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Marketing 130
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Event Trends for 2019–2020

GEVME

Having a variety of cuisines represented will merge and blend different cultures, which is a great bonus of your event! The top 5 conference & meeting planning trends of 2019–2020. Interest is growing in events that include the participation of event market professionals, along with engaging event sessions.

2020 219
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What’s In and What’s Out for Meetings in 2024

EventMB

Skift Take: Here’s a look at meeting planning trends that have passed and those that are being embraced with the arrival of a new year. Refugio Garcia Read the Complete Story On Skift Meetings

2024 225