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For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. That said, eventmarketing comes with its challenges.
Want to increase engagement, attendance and effectiveness of your events? Strategic eventmarketing can mean the difference between a successful event with good ROI and a forgettable, costly meeting. But what does it take to create an effective eventmarketingplan?
What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email EventMarketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”
Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings.
Having a variety of cuisines represented will merge and blend different cultures, which is a great bonus of your event! The top 5 conference & meetingplanning trends of 2019–2020. Interest is growing in events that include the participation of eventmarket professionals, along with engaging event sessions.
Skift Take: Here’s a look at meetingplanning trends that have passed and those that are being embraced with the arrival of a new year. Refugio Garcia Read the Complete Story On Skift Meetings
Event professionals engaging AMEX M&E will have access to venue sourcing from Cvent and Lanyon, online registration from Cvent and Splash, and mobile app software from DoubleDutch, Attendify, GoEngage and EventsMobileApp—plus experts who can help choose the right solutions and integrate the flow of information.
One-half (49 percent) of event planners surprisingly report marketing departments at their respective companies are always or often involved in the planning and execution of events , and an overwhelming majority (91 percent) find value in this type of partnership.
The Hospitality, Marketing Crossover In a previous Smart Meetings article , we touched on the connection between hospitality schools and marketing schools. We asked meeting planners whether they saw any value in their connection. “As As a hospitality major, it would’ve been amazing to have been offered marketing classes.
On this episode of Event TALK, I am speaking with John Di Lemme, high-end marketing consultant, strategic business coach and international speaker about extreme customer service, and how this applies to service provided by meeting and event professionals. How to audit customer service behaviors. LISTEN TO THE SHOW.
By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. These eventplanning magazines, both digital and print, can help inspire your next big event idea. Gain an edge over competitors by staying relevant with current event trends. EventMarketer.
On this episode of Event TALK, I am speaking with John Di Lemme, high-end marketing consultant, strategic business coach and international speaker about extreme customer service, and how this applies to service provided by meeting and event professionals. How to audit customer service behaviors. LISTEN TO THE SHOW.
What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email EventMarketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”
Join MeetingsNet at the Catersource + The Special Event show in Orlando in March for an insightful educational lineup that will including Canonica’s session on the “undeniable shift toward eventmarketing.” Agnes “AC” Canonica, CMP, CMM, HMCC, has a long view of the events industry.
Experiential marketing is on fire right now as a trendy topic for breakout sessions and as a budget item. But what does the increased emphasis on blending a human experience with a marketing goal mean to event professionals? More experience focused marketing dollars equals more events that need planning.
EventTechHub is a collaborative initiative that assists planners with the full lifecycle of their meetings and events: Before the event. Resources to assist planners with speaker selection, and technology tools to manage eventmarketing, logistics, attendees, exhibitors and sponsors. During the event.
Though it may seem like social media has dominated interactions between event professionals and eventmarketers, event influencers are tuning into podcasts as an alternative means for sharing eventplanning tips, tricks, and best practices. The Best EventPlanning Podcasts. Event Tech Podcast.
Eventinterface has expanded its feature offerings with the launch of Eventinterface MAIL , a new module added to its end-to-end conference and meetingplanning platform. Eventinterface MAIL invites planners to manage unlimited subscribers, create visually stunning emails and track eventmarketing campaign progress.
There is an overabundance of apps on the market, each with a distinct functionality. EventTechHub is a collaborative initiative that assists planners with the full lifecycle of their meetings and events: Before the event. During the event. About EventTechHub.
There is an overabundance of apps on the market, each with a distinct functionality. EventTechHub is a collaborative initiative that assists planners with the full lifecycle of their meetings and events: Before the event. During the event. About EventTechHub.
A survey of event professionals prior to finalizing plans found that open space and flexibility topped most lists for potential tenants. Nearby, Oracle Senior Director of Corporate EventMarketing Karen Galatis praised the environmental credentials of the building.
Are you doing what is necessary to ensure you’re growing your event attendance. Nick Borelli, President of Borelli Strategies , and Rachel Stephan, Senior EventMarketing Strategist at sensov/ eventmarketing , recently joined the VIP Lounge to discuss the ways event strategists can help increase attendance.
The best eventplanning book recommendations as chosen by real event pros. Sure, you can get all your event and meetingplanning information from the internet like most of us do these days. (We We gathered all of the web’s best eventplanning blogs.) But what about good, old-fashioned books?
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Related Articles. .
This includes, but is not limited to email marketing, abstract management, appointment scheduler and mobile app. Lets compare the Eventinterface LITE plan, which allows planners to create event microsites, process unlimited Eventbrite. compared to Eventbrite. Save Save
Marketers “get it” when it comes to the power of events to meet their goals and they are willing to put their budgets where their meetings are according to a new survey by Bizzaboo. The majority plan to invest even more in collective gatherings next year. Here are the details: 1. Human Connections Rock.
Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. Note: Looking for event agencies in a specific state?
You need to think of smaller costs like taxes, fees, gratuity, marketing, and travel. Here are some things to consider for budget line items: Costs to travel to your event: Is there a room block for your event? Meeting spaces with all-inclusive packages with F&B, AV, wi-fi, and on-site support. Small breakout rooms.
In this particular post, we listed some events happening in 2020, which would be beneficial for different professionals in the event industry. Event Trends for 2019–2020. In this blog post, we touched the different kinds of trends that will prevail in the world of eventplanning, catering, conferences, and meetingplans.
In this particular post, we listed some events happening in 2020, which would be beneficial for different professionals in the event industry. Event Trends for 2019–2020. In this blog post, we touched the different kinds of trends that will prevail in the world of eventplanning, catering, conferences, and meetingplans.
Using a custom meeting app will provide attendees with ongoing event logistics, such as push notifications regarding schedule changes, featured sponsors and exhibition locations, and presenter profiles and speaker biographies. Typos and missing or incorrect information during events can now be a thing of the past. Categories.
Zamora culminated her tenure at Virtuoso as the Director of Event Operations. Zamora is looking forward to elevating ALHI’s global profile, expanding the company’s market strategy in the U.S., and developing a team of event experts.
Image Alt Text: 02_Evolution Event Solutions.jpg Gallery Slide Headline: Evolution Event Solutions Published: 03_EventSphere.jpg. Gallery Slide description: Provides marketing, logistics, and management for events held at hotels. Koncept Events is now part of& the PRA family. Gating level. anonymous user.
Velvet Chainsaw — Time Capsules, Time Machines And Evolution Of Traditional Meeting Planners . The article here has covered the essence of conference and meetingplanning depicting it in two forms — time capsule and a time machine. The MICE blog — INFLUENCER MARKETING: THE BIGGEST MARKETING SHIFT OF THE DECADE.
Public relations is an integral part of any event’smarketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Marketing Misfires. Public Relations Flubs.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Good design.
You might not think the over-50 crowd still matters for events anymore. Quite a few eventmarketers are investing heavily to win over Millennials and Gen Z – and it makes sense. The sooner we can demonstrate to them how events can be a remarkable catalyst for career growth and professional development, the better.
Some events just fail. As an event planner, you know that no battle plan ever survives contact with the enemy. Or, in this case, no marketing or meetingplan ever survives contact with your potential customers and attendees. I’ll discuss them more here: the value proposition, and re-marketing.
Consider the value of a deep dive into topics like profitability, labor best practices, or local marketing to multiple generations. When Planning Franchise Conventions, Create Communities of Interest. That gives eventmarketing a powerful message to share. Think about the impact of personalized agendas.
Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth event management we have curated a list with 97 best industry keynote speakers by industry. Keynote speakers in Marketing and Sales.
Prime the pump with some easy-to-adopt marketing strategies before you get there. Microsoft adds live event tool - Glisser - to PowerPoint. 18 LINKS FOR MEETINGS, BUSINESS AND FUN. Or helpful business or meetingplanning links? Kapow: very interesting new "meeting experience" booking engine. Got fun videos?
Get neck-deep in valuable events industry resources. We've combed the internet for the best blogs on event trends, agencies, associations, marketing campaigns, experiential activations and more. Plus they always have a fun, new take on event ideas. EventMarketer. Event everything! Event Farm.
A-List celebrities seem like great marketing, but if they don’t provide value, are they worth the cost? It all comes down to this for event professionals: if your attendees must choose, why should they pick you? The Evolution of Event Spatial Design. Don’t bank on big names.
Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth event management we have curated a list with 97 best industry keynote speakers by industry. Keynote speakers in Marketing and Sales.
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