Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.

2022 348

2022 Event Marketing Marketing Retail 348

Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.

2025 151

2025 Trade Shows Meetings Education 151

Prestige Events Magazine

MARCH 18, 2025

Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 events market, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Across the site, Red Bull Technology Group can cater for a variety of conferences and events.

Technology 175

Technology Marketing 2025 2023 175

Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]

2024 306

2024 Retail 2021 Marketing 306

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Trends PCMA and CEMA announced enhancements to Spark , a generative AI tool for event professionals, including the ability to identify viable destinations and venues.

Trade Shows 272

Trade Shows Healthcare 2024 Financial 272

Event Marketer

DECEMBER 17, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Company News Freeman has launched Studio Blue, an A/V production studio specializing in productions that bring event stories to life, with expertise in technical execution and support.

Trade Shows 248

Trade Shows Entertainment Event Marketing Marketing 248

Event Marketer

NOVEMBER 7, 2024

27-30, is channeling that energy into a dynamic event that every year rewrites the book on the show floor experience with bold enthusiasm and supercharged commitment to uplift and breakthroughs. “Our Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. Want us to cover your booth?

2024 311

2024 Trade Shows Banking Sponsorships 311

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

Marketing 360

Marketing Sustainability Insurance 2023 360

Conferences that Work

JANUARY 10, 2022

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. It ain’t necessarily so.

Meetings 367

Meetings Meeting Design 2020 Speakers 367

Prestige Events Magazine

OCTOBER 24, 2024

Launched to increase meeting and event bookings across its extensive UK portfolio, the campaign incentivised booking agents with unique prizes, and results have exceeded expectations. The campaign provided a significant boost to the post-pandemic recovery of the event sector. In total, Summer Pops generated an impressive £18.8

Hotels 264

Hotels Management Corporate Meetings B2B 264

Event Marketer

OCTOBER 24, 2024

Focused on meeting customers where they are, Walmart chose a range of locations for the Style Tour, from festivals to parks to shopping centers, in established markets where the brand operates several stores and in growth markets like larger, densely populated cities where Walmart doesn’t have a brick-and-mortar presence.

Fashion 281

Fashion Apparel Social Media Marketing 281

Event Marketer

APRIL 2, 2025

This year, the event added about 1,000 attendees and 27 percent retailers and consumer brands and will hold local iterations in Barcelona, Chicago and Abu Dhabi. The post Field Report: Things Weve Never Seen at Trade Shows Until Shoptalk 2025 appeared first on Event Marketer. Want us to cover your booth?

Trade Shows 301

Trade Shows 2025 Retail Ecommerce 301

Prestige Events Magazine

NOVEMBER 18, 2024

Analysing the forces shaping the meetings and events industry on a global scale, the report underlines the importance of talent to the future of the industry, and charts its evolution in a post-pandemic world. It is this skill for adaptability that is driving growth in the global events market.

2025 264

2025 Global Events Travel Marketing 264

Event Marketer

NOVEMBER 24, 2024

The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. This central area served as a space for informal meetings, for food and beverage, executive meet-and-greets and other activities.

Food and Beverage 262

Food and Beverage Retail Entertainment Hotels 262

Event Marketer

JANUARY 9, 2025

Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.

2025 288

2025 Trade Shows Technology Event Marketing 288

Event Marketer

DECEMBER 20, 2024

Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.

2024 288

2024 2028 2026 Fashion 288

Event Marketer

JANUARY 17, 2025

So, we sat down with Nelson to dig into the why, and the how, for event planners. More on This Topic: The Mocktail Movement Goes Mainstream Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement Event Marketer: Tell us about your observations around alcohol in the events industry.

Speakers 273

Speakers Food and Beverage Conference 2025 273

Event Marketer

JANUARY 3, 2025

Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets.

Sponsorships 264

Sponsorships Sports Entertainment Venues 264

Event Marketer

JANUARY 21, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings. Blockers and Unfair Canada Pop-ups The post The Brief: Ice Festivals and Big Rings appeared first on Event Marketer. Oh, and the Ravens made it (artificially) snow each day.

2025 290

2025 Banking Tech 2024 290

Event Marketer

JANUARY 23, 2025

Attendees will be able to customize their own beanie and attend panel discussions, networking events and dinners. Among these events is a meet-and-greet for the Sundance Ignite X Adobe Fellowship program, in addition to programming around introducing next-gen filmmakers, AI in filmmaking and diverse storytelling.

2025 283

2025 Sponsorships 2024 Marketing 283

Prestige Events Magazine

APRIL 9, 2025

When local businesses told us they wanted day packages that felt special without the eye-watering price tag, we didnt just think meeting rooms – we thought BIG. Ervina Kiezaite, National Sales Manager says, “At Butlins, weve spent 85 years mastering how to bring people together for moments that matter.

Conference 147

Conference Marketing Corporate Events Contracts 147

Smart Meetings

OCTOBER 23, 2024

The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? Focus on the Target Audience POV Meeting professionals know that some of the best ideas happen between sessions.

Automotive 238

Automotive Marketing Hospitality Venues 238

Event Marketer

JANUARY 20, 2025

Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. Catch up on all of this years weekly trends here.

Sports 246

Sports Sponsorships 2024 Fashion 246

Event Marketer

NOVEMBER 14, 2024

In the morning, Sue Bird and former pro soccer star Megan Rapinoe visited the activation for fan meet-and-greets and a panel to discuss their career journeys and the explosive growth of women’s sports. Fans who kicked the ball into the net received a video of a goal, while those who missed received a video of a goalkeeper save.

Sports 311

Sports Sponsorships Advertising 2024 311

Prestige Events Magazine

MARCH 25, 2025

The business events, accommodation and meetings industry contributes more than 61 billion to the UK economy each year, yet it remains particularly vulnerable to inflationary pressures, talent shortages and inconsistent government support. Our sector doesnt just respond to growth we help drive it.

Government 162

Government Insurance Meetings Tourism 162

Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking.

2024 317

2024 Marketing Trade Shows Sponsorships 317

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 264

Marketing Social Media Advertising B2B 264

Event Marketer

NOVEMBER 15, 2024

It turned out to be the Ford merchandise team’s most successful event. So, it was all about creating a unique opportunity that we were able to provide, and that we learned so much from, too.”

Automotive 285

Automotive Education Marketing Event Marketing 285

Event Marketer

OCTOBER 11, 2024

Fall’s here,’” says Ariel Parker, evp-marketing at CBS. Fall TV matters to us so much, and it’s a big event that we’re trying to build toward. “Our team was looking for: What’s our pumpkin spice latte? What’s our signal of fall? What’s our version of, when you see it, you think, ‘Oh, OK.

Sports 278

Sports Marketing Technology Event Marketing 278

Event Marketer

NOVEMBER 7, 2024

They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.

Apparel 285

Apparel Fashion Social Media Travel 285

Event Marketer

MARCH 31, 2025

Just this month, Neutrogena joined forces with AIRE Health during the American Academy of Dermatologys Annual Meeting, activating a night market-style event that was part newsstand, part laboratory, and featured scientific demos and dcor, like product displayed in Erlenmeyer flasks. Talk about engagement at the cellular level.

Trade Shows 217

Trade Shows Banking Consulting Education 217

Event Marketer

OCTOBER 18, 2024

Pop-up meeting spaces and meeting rooms were available for a deeper dive into analytics and digital solutions. Attendees could have a theme park moment by getting their picture taken with an Oreo Splash installation or on the Oreo swing. Products were organized by concept, such as impulse purchases and purchase bundles.

2024 312

2024 Retail Trade Shows Fashion 312

Event Marketer

JANUARY 16, 2025

A new soundproof meeting room hosted press events and presentations for larger groups. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on Event Marketer. This year, we took a deliberate approach to align it to our business priorities and mapped our presence to deliver that.

2025 274

2025 Tech Technology Event Marketing 274

Event Marketer

OCTOBER 24, 2024

And “Grab your best bubs to meet the Deadpool Corps—’cause it’s gonna be one helluva fourth-wall-breaking, Merc-with-a-Mouth-approved adventure!” “The The Deadpool variants took New York City by storm and just kept coming, coming and coming…” says Chris Bess, global publicity director at Walt Disney Studios Home Entertainment.

Fashion 286

Fashion Entertainment 2024 Event Marketing 286

Eventmobi

JULY 31, 2024

An annual meeting is many things—a gathering, an experience, and a way to build connections. By the time the event is over, an attendee is likely to feel pretty good about their association. By the time the event is over, an attendee is likely to feel pretty good about their association.

Meetings 351

Meetings Education Trade Shows Conference 351