Event Marketer

OCTOBER 30, 2024

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The large-scale events, which typically take place from 6 p.m. to anywhere between midnight and 2 a.m.,

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Marketing Entertainment 2024 Sponsorships 286

Event Marketer

AUGUST 16, 2021

But the marketing insights it gained are invaluable. We had to step back and say, what are the conversations that are happening in the industry that we play in, and how do we fit into those conversations, versus us saying that this is the conversation we want to drive,” says Panasonic’s VP of Marketing, Brian Rowley. “We

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Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking.

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2024 Marketing Trade Shows Sponsorships 315

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

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Marketing Social Media Advertising B2B 264

Eventmobi

JULY 31, 2024

An annual meeting is many things—a gathering, an experience, and a way to build connections. By the time the event is over, an attendee is likely to feel pretty good about their association. By the time the event is over, an attendee is likely to feel pretty good about their association.

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Event Marketer

OCTOBER 21, 2024

30 Brand-side Event Marketers Changing the Game for Us All—One Event at a Time The event industry has always been, by definition, a people business. The Watchlist honors the brand-side marketers helping to drive the future of experiential marketing. And we’ve put them on a list. Our Watchlist.

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2024 Meetings Event Marketing Marketing 276

Event Marketer

OCTOBER 16, 2023

Galvanizing the salesforce is a top priority for vision technology manufacturer Zeiss, so it’s pivotal that the brand’s National Sales Meeting (NSM) not only serve as a celebration of those teams, but as a pep rally of sorts that fires them up for the new fiscal year. But the event wasn’t held in the bustling center of the city.

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Meetings Negotiating Hotels Marketing 296

Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing?

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2025 Meetings Education Speakers 264

Smart Meetings

AUGUST 30, 2024

How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?

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Meetings Insurance Financial Contracts 233

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks.

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Marketing Sports Hospitality Tourism 246

Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

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Meetings Trade Shows Tech Event Tech 264

Event Marketer

MARCH 4, 2024

Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds.

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Meetings Consulting Marketing Event Marketing 295

Conferences that Work

OCTOBER 9, 2023

A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. I’m regularly asked to speak, present, or run a workshop at meeting industry events. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself.

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Meetings 2023 2021 Marketing 282

Smart Meetings

MAY 8, 2023

What the impact of a younger generation means for the future of the meeting industry No two generations are the same. Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages.

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Meetings B2B Social Media 2023 264

Prestige Events Magazine

MAY 23, 2023

Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? Hambley added: “The global event space has been transformed over the past few years.

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Marketing Global Events Consulting Events 244

Prestige Events Magazine

JANUARY 21, 2025

The Meetings Show , the UKs leading event that brings together the worlds meetings and events community, has given innovators and industry experts an extra week to submit their game-changing ideas and insights for the 2025 show. To submit your speaker idea visit here.

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2025 Meetings Speakers Sustainability 259

Smart Meetings

APRIL 28, 2023

That is why Smart Meetings gathered top meeting professionals F2F in Virginia Beach, Virginia, for three days this week at Smart Meetings Extraordinary Experience Mid-Atlantic to learn about the industry and each other. The sight was awe-inspiring and as Smart Meetings CEO Marin Bright put it, it made everyone feel safe.

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Meetings Tech Event Tech Hotels 257

Picatic by Eventbrite

SEPTEMBER 6, 2022

Earlier this year, Eventbrite put out a call to entrepreneurs, innovators, trendsetters, and anyone else interested in building or growing an events business.

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Meetings Events Event Marketing Event Planning 370

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Or perhaps you’d like to segment and personalize your marketing communications to improve your outreach. Event marketing automation.

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Management Event Management Marketing Trade Shows 195

Event Marketer

JUNE 14, 2024

While most of the brand’s footprints are leveraged for meeting space, there’s still plenty of room for creativity in exhibit design. Inside, a sprawling meeting was anchored by a coffee bar. Purple furniture and unicorn pillows made for cozy meeting spaces.

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2024 Apparel Entertainment Event Marketing 303

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

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2021 2020 Event Marketing Hotels 333

EventMB

FEBRUARY 26, 2025

Skift Take: Effective event promotion wording attracts attendees and strengthens your marketing strategy. Craft clear, engaging messages that resonate, create urgency, and highlight key benefits to make your event unforgettable. Kanchi Jain Read the Complete Story On Skift Meetings

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Marketing Event Marketing Events Meetings 108

Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape.

2023 327

2023 Trade Shows Sponsorships Event Marketing 327

Event Marketer

MAY 16, 2024

Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.” The post Meet the All-Stars: The 2024 B-to-B Dream Team appeared first on Event Marketer.

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2024 Trade Shows Meetings Event Marketing 189

Event Marketer

JUNE 16, 2024

Samsung (Anna Huddleston/Event Marketer) Epson The theatrical ingenuity of Cirque du Soleil and powerful new projector technology from Epson came together in several showstopping performances at the Epson booth. When the storm waves came crashing down, it felt like you’re about to get hit by ocean spray. Next on EM’s bucket list?

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2024 Trade Shows 2025 Tech 296

Event Marketer

JUNE 7, 2021

Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity. In a session on diversity in events at the summer edition of the Experiential Marketing Summit , Chardia Christophe-Garcia, executive director-audience and community marketing at Forbes , addressed the topic head-on.

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Speakers Social Media Event Marketing Marketing 339

Attendease

JUNE 20, 2023

For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. That said, event marketing comes with its challenges.

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Corporate Events Event Technology Technology Speakers 317

Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.

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2024 Event Tech Tech Venues 275

Conferences that Work

OCTOBER 4, 2021

There’s a big difference between unconferences and traditional events. Here’s how Wikipedia defines an unconference: “An unconference is a participant-driven meeting.” ” “Typically at an unconference, the agenda is created by the attendees at the beginning of the meeting.

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2012 Conference Marketing Meetings 397

Event Marketer

DECEMBER 17, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Company News Freeman has launched Studio Blue, an A/V production studio specializing in productions that bring event stories to life, with expertise in technical execution and support.

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Trade Shows Entertainment Event Marketing Marketing 259

Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]

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2024 Retail 2021 Marketing 304

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Trends PCMA and CEMA announced enhancements to Spark , a generative AI tool for event professionals, including the ability to identify viable destinations and venues.

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Trade Shows Healthcare 2024 Financial 275

Event Marketer

JULY 5, 2022

The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. The biggest structures you saw here [in our footprint] were three closed-door meeting rooms.

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2022 2019 Advertising Entertainment 315

Event Marketer

NOVEMBER 7, 2024

27-30, is channeling that energy into a dynamic event that every year rewrites the book on the show floor experience with bold enthusiasm and supercharged commitment to uplift and breakthroughs. “Our Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. Want us to cover your booth?

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2024 Trade Shows Banking Sponsorships 314

Event Marketer

SEPTEMBER 27, 2023

But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporate event marketing today. Thank you for making this industry look and feel so good.

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2023 Consulting Sustainability Corporate Events 320

Conferences that Work

JANUARY 13, 2025

Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Your thoughts?

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Financial Events Travel Conference 296