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Event Marketer, EDPA Announce a Partnership for 2025

Event Marketer

The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.

2025 244
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Hot Property: Eight Ways to Activate a Night Market

Event Marketer

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The large-scale events, which typically take place from 6 p.m. to anywhere between midnight and 2 a.m.,

Marketing 289
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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. The kids get some stretching, they breathe, they get to feel what their body is experiencing and get present with themselves. So drinking kefir can help reduce stress, depression and anxiety. JS: Definitely not.

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Experiential Marketing Summit ‘Summer School’ Presents: AI for Event Marketers

Event Marketer

Artificial Intelligence is shaking up the way event marketers plan, produce and execute events—big time. We’ll wrap up the hour with an interactive panel on predictions and forecasts on what lies ahead for AI in and at events.

Marketing 246
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DRPG Unveils Presentation Consultancy to Help Clients Speak with Impact

Prestige Events Magazine

Creative communications agency DRPG has expanded its Presentation Consultancy Service, designed to help clients with the effectiveness of their content and elevate their audiences experience, as they present with greater confidence and more impact. The best speakers are the ones who put in the work.

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Picking the Right Social Media Platform for Your Event Marketing

Picatic by Eventbrite

Cultivating a social media presence is an essential part of your event marketing strategy. This presents a major opportunity for reaching your audience where they’re already hanging out. According to Smart Insights, 58.4% of the global population uses social media — for more than two hours a day.

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End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind. Another tip?